Sprinklr Rule Engine has an integrated Aeris Weather feed in the Auto Boost and Paid rules. Using weather conditions in Auto Boost and Paid rules, actions can be triggered based on:

• Minimum Temperature

• Maximum Temperature

• Snowfall

• Minimum Humidity

• Maximum Humidity

• Wind Speed (KPH)

• Wind Speed (MPH)

• Precipitation

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How Weather Rules Work 

Best Practices for Weather Rules 

• Provide a minimum of two creatives, one that is optimized for good weather and the other, optimized for bad weather.

  Note: If only one creative is provided (e.g. good weather creative), the campaign may not spend out as it won’t always be active.

• As weather predictions are city-specific, it is best to build out separate rules/campaigns for each city.

• It is a good idea to do some reasearch on what counts as being particularly hot / cold / rainy in a given city. For example, if you wish to advertise items for a warm day in London, you may have a condition where the minimum temperature is 20 degrees celcius, while in Paris a warm day might count as minimum temperature is 25 degrees celcius.

• Note that the standard environment set up contains a Custom Field called "Eligible for Auto Boosting / Paid Rules?", which can be applied to Outbound Posts so that they can be picked up by or excluded from Auto Boost Rules under various types of conditions. It has values

  • No

  • Run if Hot

  • Run if Cold

  • Run if Raining

  • Run if Snowing

  • Performance

  • Sentiment

  • Already Boosted

To Configure a Weather Rule

1. Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Manage Rules within Optimize.

2. In the top-right corner of the Rule Engine window, click Create New Rule.

3. On the New Rule window, enter a Name and Description for your rule.

4. Select Customer from the Rule Scope drop-down menu and Paid/Auto Boost from the Context drop-down menu.

5. Enter the other details as required and click Next in the bottom-right corner.

6. On the Rule Builder window, click the  icon and select Add Condition. Start configuring your rule by setting the condition under Conditions Applies To 'Weather properties of the City being Targeted'. For more information, see Weather Conditions — Description.

1. Click Save at the bottom right corner.

2. On the Rule Builder window, click the  icon and select Add Action. Set the desired actions to be triggered based on the condition. For more information, see Paid Rule Actions — Descriptions.

3. Click Save in the bottom right corner.

Weather Conditions — Description

* Specifying the City is mandatory.

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FAQ

While setting up a target audience, if I specify Geo Market, Zip Code, Region instead of City, will my Weather Rule work as expected?

Yes, the rule will work as it doesn't check what is specified in your targeting.