Conditions applicable with Paid Rule

Updated 

3 hours ago

You can create a Paid rule at the Customer level. To learn about the navigation to Rule Engine, see About the Rule Engine.

Steps To create a Paid rule

  1. Click the New Tab icon. Under the Sprinklr Social tab, click Manage Rules within Optimize.

  2. In the top-right corner of the Rule Engine window, click Create New Rule.

  3. On the New Rule window, provide the rule details and click Next. For more information, refer to the Create New Rule — Field Descriptions.

  4. On the Rule Builder window, click the Addition icon and set the Conditions and Actions. For more information, see Paid Rule Conditions and Paid Rule Actions. ​

Create New Rule — Field Descriptions

Terms

Description

Rule Scope

Set the scope of your rule to Customer as Paid Rules work at the partner level.

Context

Select Paid as the rule context to determine which type of asset the Rule will be executed upon.

Pre Condition

Set an account pre-condition to your rule. You will need to select an ad account for the rule to run in as a pre condition before being able to save it.

Enablement note:

To make the Pre Condition mandatory in your environment, please work with your Success Manager.

Activation Date

This refers to the date when the rule is created.

Rule Execution Batch

Select a rule execution batch. Rule batches are used to categorize and organize rules to make them run in a particular sequence. Rule batches run in sequence from left to right; and within a rule batch, the rules run in sequence from top to bottom. For more information, refer to this article.

Rule Type

This will be set to Standard to ensure the rules trigger automatically as per rule configuration.

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Terms

Description

Name and Description

Provide a name and optional description for your rule condition.

Reporting Period

Select the period to limit your reporting conditions on metrics. By default, it will be set to Total. For more information, refer to this article.

Set the condition based on the following Ads campaign properties:

Condition

Description

Objective

Select ad objectives.

Ad Account

Select ad account/account groups.

Ad Account/Account Group Name

Define an ad account/account groups condition based on individual names using operators such as starts with, contains, regex, etc.

Channel

Select the social channel.

Currency

Select the ad account currency.

Budget Source

Select the campaign budget source being used.

Sprinklr Campaign

Select the Sprinklr organic campaign being used.

Sprinklr Sub-Campaign

Select the Sprinklr sub campaign being used.

LinkedIn Account Type

Select whether the LinkedIn account type is Business or Enterprise.

Set the condition based on the following Paid Initiative attributes:

Condition

Description

Creation Source (Paid Initiative)

Select a creation source for your Paid Initiative such as Sprinklr Created (Cloned).

Tags

Select or type and press comma/enter to input tags that are added to the ad campaign.

Paid Initiative Strategy Group

Select the Strategy Group applied to the ad campaign.

Paid Initiative Strategy Group Name

Define a condition based on the Strategy Group name applied to ad campaigns using operators such as starts with, contains, regex, etc.

Paid Initiative Pacing for Twitter

Select Standard or Accelerated pacing as the condition for Twitter campaign pacing.

Lifetime Budget

Define a lifetime budget condition using operatiors such as greater than, less than, etc.

Daily Budget

Define a daily budget condition using operatiors such as greater than, less than, etc.

Paid Initiative Dynamic Daily Budget (TikTok)

Define the Paid Initiative Dynamic Daily Budget as a condition for TikTok CBO-enabled campaigns.

Monthly Budget

Define a monthly budget condition using operatiors such as greater than, less than, etc.

User

Select user/user groups.

Paid Initiative Name

Define a condition based on the ad campaign name using operators such as starts with, contains, regex, etc.

Paid Initiative Status

Select the status of the ad campaign.

Bid Strategy (Facebook)

Select a Facebook bid strategy.

Funding Instrument for Twitter

Select a Twitter funding instrument applied to an ad campaign.

Paid Initiative Start Date

Define a start date condition with operators such as from, to, and between.

Paid Initiative End Date

Define an end date condition with operators such as from, to, and between.

Bid Type (Only for Line)

Select a bid type applicable for a LINE ad campaign.

Paid Initiative Live Duration

Define the duration an ad campaign was live in hours.

Facebook Run Status (Paid Initiative)

Select the run status of a Facebook ad campaign.

Facebook Ad Set Audience Reached Percentage

Enter the audience reach percentage for a Facebook ad set.

Enablement note: To enable the Facebook Ad Set Audience Reached Percentage metric in your environment, please work with your Success Manager.

Facebook Ad Set Lifetime Reach

Enter the lifetime reach for a Facebook ad set.

Set the condition based on the following Ad Set attributes:

Condition

Description

Creation Source (Ad Set)

Select a creation source for your ad set such as Sprinklr Created (Cloned).

Ad Set Tags

Select or type and press comma/enter to input tags that are added to the ad set.

Min Targeting Age

Select the minimum targeting age set in the ad set.

Max Targeting Age

Select the maximum targeting age set in the ad set.

Geo Country

Select the targeting locations set in the ad set.

Daily Budget

Define a daily budget condition using operatiors such as greater than, less than, etc.

Dynamic Daily Budget (TikTok)

Define a condition based on TikTok's Dynamic Daily Budget set at the Ad Set level.

Minimum Daily Budget (Facebook)

Define a minimum daily budget condition for Facebook using operatiors such as greater than, less than, etc.

Maximum Daily Budget (Facebook)

Define a maximum daily budget condition for Facebook using operatiors such as greater than, less than, etc.

Lifetime Budget

Define a lifetime budget condition using operatiors such as greater than, less than, etc.

Minimum Lifetime Budget (Facebook)

Define a minimum lifetime budget condition for Facebook using operatiors such as greater than, less than, etc.

Maximum Lifetime Budget (Facebook)

Define a maximum lifetime budget condition for Facebook using operatiors such as greater than, less than, etc.

Optimization Goal

Select an optimization goal.

Facebook Publisher Platform

Select a Facebook publisher platform placement such as Instagram, Messenger, etc.

Facebook Platform Position

Select a Facebook platform position such as Instagram Feed, Facebook Stories, etc.

Facebook Device Platform

Select a Facebook device platform from Desktop and Mobile.

Ad Set Pacing For Facebook and Twitter (Delivery Type)

Select Standard or Accelerated pacing as the condition for Facebook/Twitter ad set pacing.

Ad Set Strategy Group Name (LinkedIn Only)

Define a condition based on the Strategy Group name applied to a LinkedIn ad set using operators such as starts with, contains, regex, etc.

Ad Set Strategy Group (LinkedIn Only)

Select the Strategy Group applied to a LinkedIn ad set.

Charge By

Select a pay by for the goal towards which an ad set is optimizing.

Max Bid

Select the maximum bid set in an ad set.

Bid Type

Select the bid type set in an ad set.

Bid Amount

Define a condition based on the bid amount applied to an ad set using operators such as greater than, less than, etc.

Target Cost (Average Bid) Enabled

Select Yes/No to define whether average bid is enabled for an ad set.

Auto Bid (Lowest Cost) Enabled

Select Yes/No to define whether lowest cost is enabled for an ad set.

Placement

Select placement/s defined in an ad set.

Ad Set Name

Define a condition based on the ad set name using operators such as starts with, contains, etc.

Ad Set Status

Select the status of the ad set.

Ad Set Learning Status

Define whether the ad set is in learning phase, exited learning phase, or learning limited phase.

Targeting

Select the target audience defined in an ad set.

Keyword (Twitter)

Select or type and press comma/enter to input Twitter keywords that are defined in an ad set.

Ad Set Start Date

Define a start date condition with operators such as from, to, and between.

Ad Set End Date

Define an end date condition with operators such as from, to, and between.

LinkedIn Ad Set Objective

Select the objective defined in a LinkedIn ad set.

Ad Set Live Duration

Define the duration an ad set was live in hours.

Facebook Run Status (Ad Set)

Select the run status of a Facebook ad set.

Facebook Ad Set Audience Reached Percentage

Enter the audience reach percentage for a Facebook ad set.

Enablement note: To enable the Facebook Ad Set Audience Reached Percentage metric in your environment, please work with your Success Manager.

Facebook Ad Set Lifetime Reach

Enter the lifetime reach for a Facebook ad set.

DMA Targeting (Twitter)

Select multiple DMAs that appear in the dropdown.

Set the condition based on the following Ad Variant attributes:

Condition

Description

Creation Source (Ad Variant)

Select a creation source for your ad variant such as Sprinklr Created (Cloned).

Ad Tags

Select or type and press comma/enter to input tags that are added to the ad variant.

Social Message Id

Select or type and press comma/enter to input the social message ID of an Ad.

Ad Variant Name

Define a condition based on the ad variant name using operators such as starts with, contains, etc.

Creative Name

Define a condition based on the Ad Creative name using operators such as starts with, contains, etc.

Ad Variant Start Date

Define a start date condition with operators such as from, to, and between.

Ad Variant End Date

Define an end date condition with operators such as from, to, and between.

Ad Creative Text

Define a condition based on the Ad Creative copy using operators such as starts with, contains, etc.

Ad Variant Status

Select the status of the ad variant.

Ad Variant Positive Comments

Enter the number of positive comments received on an Ad based on which you want to take an action.

Ad Variant Negative Comments

Enter the number of negative comments received on an Ad based on which you want to take an action.

Ad Variant Neutral Comments

Enter the number of neutral comments received on an Ad based on which you want to take an action.

Creative Format Type

Select the creative format of an ad such as Twitter Website Card, Facebook PAC, etc.

Creative Type

Select the creative post type of an ad such as Carousel, Event ad, etc.

Start of Day

Select an ad account. This condition will only satisfy at the first run of the rule based on the selected ad account timezone between 00:00:00 to 23:59:59 hrs.

Ad Variant Live Duration

Define the duration an ad variant was live in hours.

Facebook Run Status (Ad Variant)

Select the run status of a Facebook ad variant.

All Text in Ad

Select the keyword list you have created to automate the tagging of ad variants. For more information, refer to this article.

Facebook Ad Set Audience Reached Percentage

Enter the audience reach percentage for a Facebook ad set.

Enablement note: To enable the Facebook Ad Set Audience Reached Percentage metric in your environment, please work with your Success Manager.

Facebook Ad Set Lifetime Reach

Enter the lifetime reach for a Facebook ad set.

Set the condition based on the following Outbound Post attributes:

Condition

Description

Filter out Dark Posts

Select to filter out dark posts from your condition.

Account

Select the account/account groups that the posts belong to.

Set the condition based on the following Weather attributes:

Condition

Description

City

Select the city where you want to check the weather condition.

Max Temperature(C)

Set the forecasted maximum temperature.

Min Temperature(C)

Set the forecasted minimum temperature.

Snowfall (in cm)

Set the forecasted snowfall.

Max Humidity (%)

Set the maximum humidity.

Min Humidity (%)

Set the minimum humidity.

Wind Speed (KPH)

Set the wind speed in kilometers per hour based on operators such as 'Greater than or equal to for any city'.

Wind Speed (MPH)

Set the wind speed in miles per hour based on operators such as 'Greater than or equal to for any city'.

Precipitation (in mm)

Set the level of precipitation.

Note:

Weather Rules are based on the Aeris Weather feed and syncs every 6 hours. For more information on Weather Rules, refer to this article.

Metric Properties of the Account

Select from the list of Ad Account metric properties.

Metric Properties of the Paid Initiatives

Select from the list of Paid Initiative metric properties.

Metric Properties of the Ad Set

Select from the list of Ad Set metric properties.

Metric Properties of the Ad Variant

Select from the list of Ad Variant metric properties.

Set the condition based on the following Time attributes:

Condition

Description

Hour of the day for time zone

Select an hour of the day based on the defined timezone.

Day of the week

Select a day of the given week.

Time zone

Select the timezone.

Date

Define an exact date.

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No. Sport Triggers for Paid Rules is no longer supported. For more information, see Sprinklr Deprecated Features.

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