Gamification, the strategic integration of game mechanics into Advocacy, aims to elevate user engagement, adoption, and loyalty within the platform. Advocacy sites house an extensive array of content tailored for employee sharing.  
Brands leverage this content sharing to amplify their brand's social media impact. This is where gamification steps in, influencing user behavior and driving increased content sharing.  
Gamification employs game elements such as points, leaderboards, badges, and rewards to motivate advocates, fostering a sense of competition, accomplishment, and enjoyment.

Key Gamification Elements 

• Points: Admins can award advocates points for activities like content sharing, liking, commenting, and channel engagement. 

• Badges: Advocates receive badges based on activities or accumulated points, instilling a sense of achievement. 

• Leaderboards: Providing a comprehensive view of advocate performance, leaderboards encourage healthy competition. 

• Rewards: Admins can run contests, rewarding leaderboard toppers with prizes, boosting participation. 

Importance of Gamification 

• Increased Engagement: Gamification challenges and competition drive active participation. 

• Behavior Reinforcement: Advocates engage in desired actions to earn badges and rewards. 

• Improved Motivation: Badges and points provide a sense of progress, fueling motivation. 

• Enhanced User Adoption: Gamification makes the platform interactive and enjoyable, boosting adoption. 

• Community Building: Gamification nurtures collaboration, healthy competition, and social interaction. 

• Data and Insights: Advocate activities are tracked, providing insights for program optimization.

Steps to Access the Gamification Tab

1. Click the New Tab icon . Under the Sprinklr Social tab, click Admin Console within Engage.

2. In the Community window, hover over the Options icon alongside an Advocacy Community and select View Sites.

3. Next to the site you'd like to make changes to, hover over the Options icon  and select Build Site.

4. In the site dashboard bar, click Gamification to navigate to the Gamification tab.

5. In the Gamification tab, there are a number of elements that you can edit to configure your Gamification Rules. For more information, see Gamification Tab — Field Descriptions below.

6. For better Points Visibility for Advocates​, click the Show Gamification Point Criteria to Advocates checkbox.

   

7. Click Save in the bottom right corner, and publish the site to view the changes.

Select Appearance of Points Icons

Admins can choose the appearance of points icons in the advocacy site, providing a more tailored and engaging experience to the advocates. Admins have a range of options, allowing them to choose icons from Admin console.

Here is how an Admin can choose the appearance of points icons.

1. Click the New Tab icon . Under the Sprinklr Social tab, click Admin Console within Engage.

2. In the Community window, hover over the Options icon alongside an Advocacy Community and select View Sites.

3. Next to the site you'd like to make changes to, hover over the Options icon  and select Build Site.

4. In the site dashboard bar, click Gamification to navigate to the Gamification tab.

5. Under Points Icon, click the icon, and select your preferred icon from the Pick Icon window.

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6. Click Save in the bottom right corner, and publish the site to view the changes.

Gamification Tab — Field Descriptions

Reset Gamification Points 

Admins can reset points via Admin Console, ensuring fair competition and fresh starts. 

By integrating gamification, Advocacy platforms enrich engagement, encourage participation, and create a vibrant community of advocates working towards shared goals. 

To Add Gamification Point Reset Option 

1. Get the Gamification Reset permission enabled to see the Gamification Points Reset option. 

2. Click the Options icon on the community and select View Site. 

3. Click the Options icon alongside a site and select Gamification Points Reset.

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4. Choose the Date and Time to schedule the gamification points reset. You can also select the Time Zone.

   The status under the date field will change to Points Reset is Scheduled. 

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5. To cancel Schedule Reset, click the Close icon in the top right corner of the Reset Gamification Points window.