An Instagram carousel is a post with multiple photos or videos that can be viewed by swiping or clicking left. This article helps you with the steps for publishing Instagram carousel post through Sprinklr.

Supported publishing Type

Direct Publishing to Instagram requires you to add your Instagram Business Account to the Sprinklr platform. Regular Instagram accounts cannot directly publish but can schedule to Instagram through the Sprinklr platform and publish to Instagram using the native app.

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Steps to add Instagram Carousel Post

1. Click the Publisher icon in the top right corner of the top navigation bar and select Create Post.

2. In the Create Post window, search and select the required Instagram Business account(s) in the Select Accounts field. You can also use Advanced Search to narrow your searches by a series of different filters.

3. ​Select Carousel from the drop-down menu as the Type of Message. ​

4. If you have linked an Instagram Business account, you can choose to Direct Publish it directly via Sprinklr.

5. ​Under Media, choose the desired Select Media to choose the media from the Media Uploader (or Upload Media to select media to upload from your device).

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6. Click Tag People if you want to tag others in the carousel post, enter the Instagram handles in the Tag People window, and click Tag in the bottom right corner.

   

7. Under Tag Location, select the locations from the dropdown.

8. Enter Description in the given field.

9. Under Add Collaborators, select the collaborators from the dropdown.

   Note: You can select collaborators only if you have tagged them in the post.  

   Maximum 3 collaborators can be added to a post. 

   The collaborator needs to give permission to be added as a collaborator. Once a request is accepted, the post appears on the feed of collaborator account as well.

   Dev Note: We have added new flags "isCollaboratorRequestAccepted" in Universal Message additional and "IS_COLLABORATOR_REQUEST_ACCEPTED" in Outbound Post which will be set as True only if at least one collaborator has accepted the request.

   A backend job runs to keep the status of collaboration request in sync and it is configurable. By default it is running every 1 hour and will pick the posts from last 7 days OR max 100 posts per IG account.

   

10. Select the Add Post to Sprinklr Link in Bio toggle to add the post on your Link in Bio feed as well. Add a redirect Link/ Tag products for the post if needed.

11. If you wish, enter content or hashtags under the First Comment Box

    • The First Comment is great for hashtags or any other information that you might not want to show initially within your caption.

    • Instagram only allows 30 hashtags per post - this is counted across captions and comments. For example, if you add 20 hashtags in your caption and another 20 in your first comment, the comment will not be posted.

    • Character Limits for the First Comment box is 2200 characters.

12. Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default. You can also select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.

13. Select Tags and Social Bars from the drop-down menu respectively.

14. You can select URL Shortener to shorten every link that you paste into your message. This helps you make the most of the character limit.

15. Apply Properties to the post.

16. Under Approval, set an Approval Type for your post. You can also add an Approval Note.

17. The preview of the post will render on the right pane. Also, you can click the Preview icon in the bottom left corner next to Schedule Post  if you have minimized the Create Post window.

18. To Publish click Post in the bottom right corner on the selected Instagram Account immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.

    Formatting Guidelines

    1. Recommended Image formatting guidelines for Instagram Carousel Post:

    • Format: JPEG

    • File size: 8 MB maximum.

    • Aspect ratio: Must be within a 4:5 to 1.91:1 range

    • Minimum width: 320 (will be scaled up to the minimum if necessary)

    • Maximum width: 1440 (will be scaled down to the maximum if necessary)

    • Height: Varies, depending on width and aspect ratio

    • Color Space: sRGB. Images using other color spaces will have their color spaces converted to sRGB.

    2. Recommended Video formatting guidelines for Instagram Carousel Post:

    • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

    • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

    • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

    • Frame rate: 23-60 FPS.

    • Picture size:

    1. Maximum columns (horizontal pixels): 1920

    2. Minimum aspect ratio [cols / rows]: 4 / 5

    3. Maximum aspect ratio [cols / rows]: 16 / 9

    • Video bitrate: VBR, 5Mbps maximum

    • Audio bitrate: 128kbps

    • Duration: 60 seconds maximum, 3 seconds minimum

    • File size: 100MB maximum

    Please refer to the Media Recommendations by Social Channel KP Article for latest Media Specification guidelines.