Terms | Description |
Configure all Ad Groups individually | Select to apply individual configuration for your Ad Sets, if you have applied multiple targeting selections. |
Enter the Budget details for Campaign |
Margin Entry Type | Select Automatic or Manual Entry as a margin entry type from the drop-down. |
Automatic | Select Agency Margin from the drop-down if the automatic margin entry type is selected. |
Manual Entry Type | Enter a manual agency margin if the manual entry type is selected. |
Spend Cap | If set, the Paid Initiative will stop running once this amount has been spent. This amount is not exceeded during the life of the Paid Initiative. |
Daily Spend Cap | If set, the Paid Initiative will stop running for the day once this amount has been spent. |
Assign a Sprinklr Budget Source for your Paid Initiative | Select the Budget source for your paid initiative. |
Order Line | Order Line is the campaign billing information that will automatically populate from your Pinterest account based on the billing details that you have entered. Note that it is mandatory to select an order line for Invoice billing type. |
Budget Type (Traffic, Conversions, Awareness) | Select a Budget Type from: Daily Budget Lifetime Budget Performance+ Daily Performance+ Lifetime
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Daily/Lifetime Budget (Traffic, Conversions, Awareness) | Set the budget for your Campaign according to the budget type. |
Start Date (Traffic, Conversions, Awareness) | Set a Start Date for your Campaign. |
End Date (Traffic, Conversions, Awareness) | Set an End Date for your Campaign. |
| Select the desired timezone for your campaign Start and End Date. |
Enter the Budget & Schedule details for all Ad Groups |
Budget Type | Select a Budget Type from: Daily Budget Lifetime Budget
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Daily/Lifetime Budget | Set the budget for your Ad Group according to the budget type. |
Frequency Cap | Enter a number in Frequency Cap either based on the data recommendation or the maximum number of times you want a user to view your Promoted Pin. |
Start Date | Set a Start Date for your Ad Group. |
End Date | Set an End Date for your Ad Group. |
| Select the desired timezone for your Ad Group Start and End Date. |
Enter the Placement details for all Ad Groups |
Enter the Placement details | Enter the Placement Details for your Ad Groups. You can choose from the following options : |
Enter the Bidding Details for all Ad Groups |
Ad group Target Interval (Brand Awareness) | Select Weekly or Monthly as the target interval for your Ad Group. |
Ad group Target Frequency (Brand Awareness) | Enter the frequency between 2 - 20 at which your Ad Group will be targeted. |
Attribution Window (Conversions) | Select a time period as the attribution window. |
Pinterest Tag (Conversions) | Select a conversion tracking pixel from the drop-down menu. A conversion-tracking pixel is a small piece of code that lets you keep track of conversions, such as purchases and sign-ups, on your website. |
Conversion Event (Conversions) | Select the conversion event against which you want to optimize your ad. |
| Select a bidding type for your Ad Groups from the following: |
Bid Amount (If Bidding is Custom) | Enter a Bid Amount for your Ad Group. |
Note For building Brand Awareness through video, you can set a minimum bid amount of $2 USD (previously $6 USD) for Standard Width videos and $6 USD (previously $9 USD) for Max Width videos. |
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Pacing (If objective is Video Views) | Select pacing for your Ad Group from: |
Note Pacing determines how you spend your budget over the length of your Ad Group. Pacing also ensures your overall spend aligns with your bids. Accelerated Pacing is likely to be more useful when used in conjunction with lifetime budgets, especially for campaigns with shorter flights (such as 1-5 days). This feature allows you to signal Pinterest that an increased delivery is preferable to an even delivery, which may result in narrowly targeted or other delivery-constrained campaigns delivering more quickly. You can also use this for existing campaigns that are under-delivering to ensure that they deliver in full. |
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Enter the Dayparting details for all Ad Groups |
Run ads all the time | Select to run your Ads every time. |
Run ads on schedule | Select to run your Ads on a specific schedule. |