Help people discover your brand, products, and other services.

Increase your traffic to a destination on or off Pinterest. Budget and Scheduling options for the Traffic campaigns will be available at the Campaign level.

Drive views of your video.

Drive actions on your website.

Catalog Sales

Create ads from your product catalog.

Video Completion

Get more people to complete your video and take action.

Tip

Click the checkbox Expand your interests and keywords based on your Pin while creating a new audience. This feature helps you expand your audience based on the content of your pin and finds people that are more likely to engage with your Promoted Pins.

Provide a name for your Pinterest Targeting.

Select for gender-specific targeting.

Include a location filter to target users in a specific country or region. If you have selected a region, then, ZIP Code targeting will not be allowed and vice versa.

Click the Import icon next to the Search Location field and enter semicolon-separated zip/postal codes for targeting through zip codes.

Select specific languages to target speakers.

Select the age range(s) from the drop-down menu to target your audience based on age. The available age ranges are:

18-24, 21+ (required for age-restricted advertisement), 25-34, 35-44, 45-49, 50-54, 55-64, and 65+

Apply keywords to target consumers.

Select from saved Custom Audiences.

Target your audience by interest.

Target users by their device.

Click the checkbox to save your targeting for future use.

Select to apply individual configuration for your Ad Sets, if you have applied multiple targeting selections.

Select Automatic or Manual Entry as a margin entry type from the drop-down.

Select Agency Margin from the drop-down if the automatic margin entry type is selected.

Enter a manual agency margin if the manual entry type is selected.

If set, the Paid Initiative will stop running once this amount has been spent. This amount is not exceeded during the life of the Paid Initiative.

If set, the Paid Initiative will stop running for the day once this amount has been spent.

Select the Budget source for your paid initiative.

Order Line is the campaign billing information that will automatically populate from your Pinterest account based on the billing details that you have entered.

Note that it is mandatory to select an order line for Invoice billing type.

Budget Type

(Traffic, Conversions, Awareness)

Select a Budget Type from:

• Daily Budget

• Lifetime Budget

• Performance+ Daily

• Performance+ Lifetime

Daily/Lifetime Budget

(Traffic, Conversions, Awareness)

Set the budget for your Campaign according to the budget type.

Start Date

(Traffic, Conversions, Awareness)

Set a Start Date for your Campaign.

End Date

​(Traffic, Conversions, Awareness)

Set an End Date for your Campaign.

Change Timezone

Select the desired timezone for your campaign Start and End Date.

Select a Budget Type from:

• Daily Budget

• Lifetime Budget

Set the budget for your Ad Group according to the budget type.

Enter a number in Frequency Cap either based on the data recommendation or the maximum number of times you want a user to view your Promoted Pin.

Set a Start Date for your Ad Group.

Set an End Date for your Ad Group.

Change Timezone

Select the desired timezone for your Ad Group Start and End Date.

Enter the Placement Details for your Ad Groups. You can choose from the following options :

• All - This will be set by default

• Search

• Browse

Ad group Target Interval

(Brand Awareness)

Select Weekly or Monthly as the target interval for your Ad Group.

Ad group Target Frequency

(Brand Awareness)

Enter the frequency between 2 - 20 at which your Ad Group will be targeted.

Attribution Window

(Conversions)

Select a time period as the attribution window.

Pinterest Tag

(Conversions)

Select a conversion tracking pixel from the drop-down menu.

A conversion-tracking pixel is a small piece of code that lets you keep track of conversions, such as purchases and sign-ups, on your website.

Conversion Event

(Conversions)

Select the conversion event against which you want to optimize your ad.

Bidding

Select a bidding type for your Ad Groups from the following:

• Automatic (recommended) - Aims to get the most clicks for your budget.

• Custom - You control your target average cost per conversion.

Bid Amount

(If Bidding is Custom)

Enter a Bid Amount for your Ad Group.

Pacing

(If objective is Video Views)

Select pacing for your Ad Group from:

• Standard (Recommended) - Spend your budget evenly throughout the day and throughout the duration of the campaign.

• Accelerated - Enables faster delivery of your budget as compared to standard.

Select to run your Ads every time.

Select to run your Ads on a specific schedule.

Tip

On editing a post from the Ads Manager, you can toggle Comment Permissions to give users control of public commenting.

Tip

Under Pin Promotion, you can select the box alongside Removable Pin. A removable pin promotion doesn’t have a save/repin button and therefore can’t be saved/repinned. This is great for advertisers that have sales or other time-based promotions and don’t want their advertisements to be saved and seen past the promotion end date.

Please note that if you create a Promoted Pin as a regular pin and later update it to be "removable", the pins that have already been saved/repinned will not be modified, however, no future saving/repinning will be allowed.

Terms

Description

Select Configuration

Create New

Select to create a new Campaign Manager configuration.

Select Existing

Select to choose an existing Campaign Manager configuration.

DCM Profile Information

Select User

Select the user for the Campaign Manager Configuration.

Select Advertiser

Select the desired advertiser from the drop-down.

DCM Name Convention

Select the Campaign Manager naming convention.

Placement Information

Start Date

Select the start date for the placement.

End Date

Select the end date for the placement.

Placement Site Url

Enter the URL for the placement site.

Placement Site Name

Enter a name for the placement site.

Placement Dimensions

Placement Height

Enter the height for the placement.

Placement Width

Enter the width for the placement.

Placement Compatibility

Select the placement compatibility from the drop-down menu.

Placement Payment Source

Select the placement payment source from the drop-down menu.

Placement Pricing Type

Select the placement pricing type from the drop-down menu.

External ID

Enter the external ID for the placement.

An external ID is any ID that you might use outside Google Campaign Manager to identify items in internal reports.

Targeting Information - DoubleClick Placement Mapping Level

Paid Initiative

One DoubleClick Placement will be created, and every Ad Variant under the Social Campaign will be created as DoubleClick Ads under the DoubleClick Placement.

For example, if a social campaign has 2 Ad Sets with 4 Ads under each Ad Set (8 Ad Variants Total), then selecting Paid Initiative as the Targeting Level will create 1 DoubleClick Placement with 0 DoubleClick Ads under it.

Ad Set

One DoubleClick Placement will be created for every Social Ad Set, and every Ad Variant under each specific Ad Set will be a DoubleClick Ad under the respective DoubleClick Placement.

For example, if a social campaign has 3 Ad Sets with 2 Ads under each Ad Set (6 Ad Variants Total), then selecting Ad Set as the Targeting Level will create 3 DoubleClick Placements with 2 DoubleClick Ads under each.

Ad Variant

One DoubleClick Placement will be created for every Social Ad Variant, and every Ad Variant under each specific Ad Set will be a DoubleClick Ad under the respective DoubleClick Placement.

For example, if a social campaign has 10 Ad Variants, then selecting Ad Variant as the Targeting Level will create 10 DoubleClick Placements with 1 DoubleClick Ad under each.

Tip

Click Back in the Ads Composer to make any changes to Campaign Details, Targeting, Budget & Scheduling, or Creatives.