Compose Pinterest Carousel Ads

Updated 

Show multiple images within a single pin and enhance your users' experience using the carousel ad format.

Carousel is a Pinterest ad format that allows multiple images to be shown within a Pin. The Pin will appear like the current standard Promoted Pins within the feed, with distinctive pagination dots below the image. You can swipe through the cards from within the feed or close up into a one-tap experience and swipe further.

To Compose Pinterest Carousel Ads

  1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

  2. On the Ads Composer window, select your Pinterest ad account.

  3. Next, on the Campaign Details tab, select Traffic or Brand Awareness as the campaign objective.

  4. Fill in the other details to compose your Pinterest ad. For more information, see Compose Pinterest Ads.

  5. Within the Creatives tab, select from the existing Pinterest creatives, or click Create New to craft new ad creatives.

  6. On the Add Creatives to your Campaign window, select Carousel as the Post Type. You can also select images in bulk for carousel posts.

  7. Next, under the Creative Details section, select the desired images and fill in the details.

    Note:

    • Each carousel will live as a single Pin with multiple swipeable images (not multiple Pins stitched together).

    • Each Carousel Pin has a minimum of 2 cards (slots within the carousel) and a maximum of 5.

    • Each card contains the following elements:

      • Title: maximum of 100 characters

      • Description: maximum of 500 characters (descriptions only show when saved as organic Pins)

      • Pin Destination URL

    • Cards can have the same or different titles/descriptions/URLs.

  8. Click Save in the bottom right corner to add a creative to your campaign.

  9. Complete the Campaign Creation by following the prompted steps.