Compose Pinterest Shopping Ads

Updated 

Pinterest catalogs are the fastest way to get your products onto Pinterest. You can turn your entire product catalog into product Pins, all at once. Shopping Ads allow advertisers to easily promote products from their product catalog as single product ads on Pinterest.

In Sprinklr, you can easily create Shopping Ads for Pinterest using the Catalog Sales objective and deliver personalized single-image ads that promote a product relevant to people’s interests.

Note

Product-level reporting is currently not available in Sprinklr due to API limitations.

Use Cases

Media Manager

  • Shows Pinners the products that are tailored to their interests irrespective of whether they have visited your site or not.

  • Feature multiple products at once using Collection Ads or promote a product relevant to people’s interests using single-image Shopping Ads.

  • Dynamically retarget shoppers, both online and offline, to the products they have viewed but haven't purchased.

Before You Begin

Your Pinterest advertiser account must have a valid product catalog set up in order to create Pinterest Dynamic Product Ads in Sprinklr. The product catalogs for a Pinterest ad account will be auto-imported into Sprinklr.

Additional Resources

To learn more on how to set up your product feed in Pinterest, refer to these resources from Pinterest's Help Center:

To Compose Pinterest Shopping Ads

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your Pinterest ad account.

3. In the Campaign Details section, choose your campaign objective as Catalog Sales.

4. Enter the Campaign Name. You can also select Use a Naming Convention for a predefined campaign name.

5. Select a Catalog from the drop-down menu you want to promote.

6. Select the custom properties under Define Custom Properties and click Next.

7. In the Target Audience section, select from an existing target audience or click Create New Audience to create a new target audience for Dynamic Retargeting. For more information, see Dynamic Retargeting — Field Description. Click Next.

8. Set up the Budget and Schedule details and proceed to the Creatives sections.

9. Click Create new Creative and provide the creative details. For more information, see Shopping Ads — Creative Details.

Note

  • Each Product Group will form a different Ad.

  • Preview for Shopping and Slideshow Ads is currently not available by Pinterest.

  • You cannot change the creative format after publishing the campaign.

  • Creative Name is only applicable on Sprinklr and will default to the Ad Set and Product Group name.

10. Follow the prompted steps to publish your campaign. For more information, see Compose Pinterest Ads.

Dynamic Retargeting — Field Description

Dynamic retargeting helps you reach people on Pinterest who have already visited your site or who have unpurchased items in their cart, by retargeting exact or similar products to those they engaged with as they browse Pinterest.

Terms

Description

Dynamic Retargeting

Select to reach people who have visited your site or have unpurchased items in their cart.

Start & End

Select a lookback timeframe by choosing a start and end date.

Select Event Type(s)

Select an event type to focus on from:

  • Website Visits

  • Items added to Cart

You must select at least one event type.

Shopping Ads — Creative Details

Terms

Description

Catalog

View the catalog that is selected on the Campaign Details window. You cannot edit the selection.

Product Set

Select a Product Group for the catalog selected in the Campaign Details window.

Post Type

Select Shopping Ads as the post type.

Shopping Ads

Proceed to Advanced Configuration:

  1. Click Save and proceed to Advanced Configuration.

  2. Navigate to the Ad level from the left pane.

Third Party Tracking

Add a URL with dynamic parameters to track results from the selected product group. For more information, visit this link.