You can create immersive and eye-catching TikTok ads in minutes within our single unified workflow. TikTok supports either Image or Video as an ad format.

Ad Types

TikTok supports full-screen ads for a positive user experience and better engagement. For building high-performing ad creatives, refer to the Creative Best Practices.

Tips for Building Ad Creatives

Having good creatives is important for capturing the attention of your target audience and getting them to convert. Here are some tips on how to create ad creatives that attract and convert.

• High-resolution videos and images are recommended for your ads.

• Add color contrast to spruce up your ads.

• Creatives should be consistent with your brand image and resonate with your target audience. 

• Showcase your brands with the video of people using your product.

• Test out a variety of images and videos and build better creatives for your ads in time.

• Make sure your message is clearly stated and your ad copy is consistent with your brand message.

• For App Installs ads, the Download Card will appear after 9 seconds. Make sure that the video is not less than 9 seconds or the card will not appear.

• Update your ad creatives every 7 days to avoid ad fatigue.

TikTok Ad Preview Feature: Here's What You Need to Know

Users can preview TikTok ads directly from the channel within Sprinklr, ensuring accurate representation of ad placements and formats. This feature enhances campaign visibility, empowering marketers to optimize the creatives. By visualizing real-time ad performance on TikTok, marketers can refine strategies and boost campaign effectiveness significantly.

Sneak peek at your TikTok ads before they go live

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It sets a new standard for visual accuracy for ads campaign management.