Provide a name for your TikTok targeting. You can also use a predefined naming convention.

Targeting Type

(Traffic, App Installs, Community Interaction, Conversions (Website))

Select the targeting type from:

• Custom Targeting

• Automatic Targeting

Automatic targeting will automatically and dynamically optimize audience targeting criteria during the campaign delivery. You can only select the Language and Location criteria for this targeting type.

Custom Audiences

Include/Exclude a custom and/or lookalike audience to your targeting. For Product Sales, you can select the prospective customers from here.

Product Retargeting Audiences

(Product Sales)

Promote products to people who have already interacted with them from the following:

• Viewed or added to cart but not purchased

• Added to cart but not purchased

• Custom Combination

Location

Include a location filter to target users in a specific country or region. You can also select zip codes within your location targeting.

Note that zip code targeting is currently only supported for the U.S. and is an allowlist-only feature.

Click the Import icon alongside Include to import multiple targeting for your ads.

Limitation:

If an ad account is an SMB account (which is any ad account where you signed up for TikTok for Business youself online), then the ad account is only able to target the region in which the ad account was registered. But if you want to be able to target regions outside of the registration region, then you can request TikTok that the ad account get placed on an allow-list to enable it.

Select for gender-specific targeting.

Household Income

Select an income category to send ads to the U.S high-end market based on the following high household income audiences by their residence address:

• Top 10% of ZIP codes

• Top 10%-25% of ZIP codes

• Top 25%-50% of ZIP codes

• Top 5% of ZIP codes

Spending Power

Select the spend power to target high spending users who typically spend more on purchases than average users. supported for the U.S. Note that this is an allowlist-only feature.

HFSS Brand/Product

For European regions, check this box to declare if your ad is promoting or prominently featuring product/brand classed as high in fat, salt or sugar.

Note that the European market prohibits the promotion of HFSS foods to underage users. Checking this field will trigger an audit of the creative to make sure it adheres to the policies of the advertising country.

Interests

Select from specific interest categories to target your ads.

Your ads will not be delivered on placements that do not support interest targeting.

Contextual Targeting

Select from the list of different content topics to target your ads based on the subject and understanding of the media being consumed.

Additional Interests

Create look alike audience and define target audience with additional interests. You can also select purchase intent keywords to target the users most likely to purchase.

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Select to target users based on what kind of videos they have interacted with.

Select how they have interacted with with the videos from:

• Commented

• Watched to end

• Liked

• Shared

Actions Time Period

Select a time period to include actions from.

• 7 Days

• 15 Days

Creator Category

Select to target users based on what kind of creators they have interacted with.

Interacted with creators

Select how they have interacted with creators from:

• Followed

• Viewed Profile

Hashtag Interactions

Select hashtags to target users based on how they have interacted with hashtags on TikTok.

Targeting Expansion

(only for App Installs, Conversions (Website))

Select a targeting criteria to expand. Targeting Expansion will expand your targeting settings when the system predicts it will be hard to deliver ads based on your initial targeting selections.

Note that an initial targeting selection must be made from Custom Audience, Age, Gender, Interest & Behavior targeting to expand.

Select specific languages to target speakers.

Age Range

Select a specific age range(s) to target users of a certain age.

You can select from — 13-17, 18-24, 25-34, 35-44, 45-54, and 55+. Leave the field empty to provide no age range limit.

Mobile

Target users based on the following:

• OS Type

• Connection Type - WiFi, 2G, 3G, 4G, 5G

• Device Price

• iOS Version

• Android Version

• Device Model

• Carriers

• Internet Service Provider

Select to apply individual configuration for your Ad Sets, if you have applied multiple targeting selections.

Budget Optimization

Slide this toggle to enable campaign budget optimization.

Campaign budget optimization will distribute your budget across ad sets to get more results depending on your delivery optimization choices and bid strategy. You can control spending on each ad set.

Budget Type

Select a Budget Type from:

• No Limit

• Daily Budget

• Lifetime Budget

Set the budget for your campaign according to the budget type.

Estimated Delivery Result

Once the ad group is live, TikTok will provide bid and budget suggestions to improve performance. You can view and adopt these suggestions from the Ads Manager. Bid or budget suggestions are derived from historical delivery data and allow you to estimate performance for in-delivery ad groups.

Budget Type

Select an Ad Set Budget type from:

• Daily Budget

• Dynamic Daily Budget

• Lifetime Budget

Set the budget for all Ad Sets according to the budget type.

Set a Start Date for your Ad Set.

Set an End Date for your Ad Set.

Select this option to automatically display your ads across all supported placements to offer the best results for your ad.

Select Placement

Select this option to manually customize your targeting placements. You can select from the following supported placements:

• TikTok

  • Search

• Global App Bundle

• Pangle

Note:

• Include TikTok Search placement to reach audiences who are searching for or exploring relevant terms for your business on the search result page. ​

• Include the Global App Bundle placement to reach audiences within a series of apps covering a wide variety of consumer interests and industries. ​

• These placements (Search and Global App Bundle) are on an allow list basis.

Edit Inventory Filter Details

Select Inventory Filters from the following options:

• Full Inventory​​ (default) - Your ads may appear next to some content featuring mature themes.​

• Standard Inventory ​​- Your ads will appear next to appropriate content for most brands and may contain some mature themes.​

• ​Limited Inventory​​ - Your ads will appear next to content that doesn't contain mature themes.​

• Expanded Inventory - Your ads will not appear next to inappropriate content or content with mature themes.

Optimize for

Select an optimization goal for your Ad Sets.

Attribution Window

(App Promotion, Lead Generation, Website Conversions, Product Sales)

Customize the attribution settings for your ad group.

These settings affect the reporting and optimization of your ads. The attribution window is the time between when a person interacts with your ad and then takes an action.

Event Count

Event count indicates how conversions should be counted based on the attribution window.

Bidding Strategy

Select your ads bidding strategy from the following:

• Lowest Cap - It gets the most result.

• Bid Cap - It controls the maximum bid in the auction.

• Cost Cap - It control the average cost per result.

Delivery Type

Select a delivery type for your Ads to run on the platform. You can select from:

• Standard - Show your ads throughout the day.

• Accelerated - Show your ads as quickly as possible.

Frequency Cap

Select a frequency cap of your ad:

• Show ads no more than once every 7 days

• Show ads no more than once a day

• Custom

  • Frequency Value - This is the number of impressions you want in the specified timestamp.

  • Frequency Days - Select the frequency days.

Video Download

Turn this capability off to restrict users to download your video ads.

Video Sharing

Turn this capability off to restrict users from sharing videos via Instagram, direct message, SMS, Facebook, Twitter, email, or by copying the link.

Pangle Block List

(only for Pangle placement)

Enable to prevent your ads from appearing on certain media platforms to ensure your brand's security.

Filter with 3rd-Party

(only for Reach and Video Views)

Enable to select a brand safety partner from the following:

• DoubleVerify (previously OpenSlate)

• IAS

This will allow you to only show ads alongside content that has been verified by the selected partner. Selecting this option will limit the reach of your ad, and you'll also be charged an additional premium on top of your regular ad spend.

Select to run your Ads every time.

Click to add images or a video to your ad as per the post type.

Please adhere to the given Image/Video specifications here while building your ad creative. Click to view the details.

Catalog Video

(Product Sales)

Select the auto-generated catalog video from this dropdown. You need to generate the video on TikTok in order to select them in Sprinklr.

Enter a name for your creative or use a predefined naming convention.

Select Identity

Select or create a new custom identity. You can also select the identity of the organic account you own if it is linked to your ad account on native.

These identities represent a custom profile and display image that can be selected while building out your ad creative.

Click the Delete icon alongside to permanently remove a custom user identity. Note that deleting custom identities won't affect your other existing ads using the identity.

Select an Interactive Add-On

Create and use interactive add-ons from the following types in your TikTok Ads:

• Display Cards - Traffic, App Install, Website Conversions, Lead Generation, Product Sales

  • Image must be 750 px x 421 px for your Display Cards.

• Download Cards - Traffic (App), App Promotion, or Web Conversions

• Countdown Sticker - Traffic, App Promotion, Web Conversions

• Gift Code Sticker - Traffic, App Promotion, Web Conversions

• Pop-out Showcase - Reach, Video Views

• Product Card - Product Sales

• Product Tiles - Product Sales

Interactive Add-Ons capture the undivided attention of your audience in a full-screen, sound-on environment to boost brand engagement and encourage interaction.

Note:

Countdown Sticker, Download Cards, and Product Tiles are allowlist only capabilities. Please reach out to your TikTok representative in order to use them in Sprinklr.

Products

(Product Sales)

Select the products you want to promote from you catalog from:

• All Products

• Product Sets

• Specific Products

Enter a text that clearly tells people about what you are promoting.

Call to Action

This will be the action you want a user to take when they view your ad. There are two types of CTAs you can choose from:

• Dynamic: TikTok creates a bank of multiple calls to action texts relevant to your industry and the CTA gets dynamically adjusted people's historic click and conversion behavior.

• Standard: Select a call to action (only one) from the drop-down for your ad.

Select a Web Analytics profile for your ad from the drop-down.

Dynamic Destination

(Product Sales)

Dynamic destination is a feature where the system will automatically decide the best landing page for each user based on their profile, behavior, and intent – to provide the highest possibility of conversion.

Instant Page

Select an Instant Page from the drop-down.

An Instant Page is a fast-loading lightweight web page that loads up to 11x faster than standard mobile pages and appear instantly within a TikTok when a user taps a call-to-action button. This allows you to give users a seamless and immersive way to learn more about your business. Learn more.

Note:

TikTok Instant Page Editor is currently not supported in Sprinklr and hence, you cannot create Instant Pages. You can only select from the imported instant pages.

Direct users to deeplink first

Enter the deeplink URL.

A deeplink is a URL that takes people to a specific location within your app, such as a product page.

Fallback Types

(App destination)

Select a fallback type for your deeplink from:

• App Install

• Website

If the audience do not have the app installed, you can have them fall back to install the app, or to view a specific web page.

Deferred Deeplink

(App Installs objective)

Enter the deferred deeplink for your app.

A deferred deep link allows you to send a customer to a specific page when they open your app for the first time after installing.

Enable Disclaimer

(Only supported with TikTok placement)

Toggle to include one of the following types of disclaimers in your Ad to avoid any legal risks:

• Standard - This is a text-only disclaimer where you can input and show a text. Character Limit - 90 characters.

• Clickable - For clickable disclaimers, you can show text and URL in your disclaimer. You can include up to three clickable disclaimers.  Note that each text cannot include more than 40 characters. If multiple disclaimers are used, the total characters in these texts cannot exceed 40.

Change the name of the campaign if you wish to.

Select tags from the drop-down. These tags will help in better categorizing and filtering your campaign.

Select a benchmark for your campaign from the drop-down.

Enter a name for your ad set if you wish to.

Enter a name for your ad variant if you wish to.

Enter the impression tracking URL of your ad variant.

Enter the click tracking URL of your ad variant.

Track viewability with 3rd Party Partner​

​(Reach, Video Views, App Promotion, Website Conversions, Traffic, Community Interactions, Product Sales)​

Select a third-party brand safety solution to get highly viewable, fraud-free, safe and suitable impressions on your ads across screens. ​

​You can select from the following partners:​

• ​IAS​

• DoubleVerify​

• MOAT​

Viewability IAS Tag​

​(Only when IAS is selected)​

Enter the IAS wrapped tag generated from your IAS account. The tag will be used to activate IAS viewability measurement.​

​What an IAS Tag looks like​​ - ​

​https://unified.adsafeprotected.com/v2/447960/58112812?mon=662 11817&omidPartner=[OMIDPARTNER]&apiframeworks=[APIFRAMEW ORKS]&bundleId=[BUNDLEID]&campId=__CAMPAIGN_ID__&placeme ntId=__AID__&ias_xappb=[ctv_appid]&ias_advId=__ADV_ID__&ias_ chanId=__CID__&ias_pubId=RIT__CSITE__&ias_dealId=__OBJECTIV E_TYPE__&originalVast=https://lf16-adcdn-sg.ibytedtos.com/obj/app- market-data/temp/source.xml​

Measure Brand Safety with 3rd Party Partner​

​(Reach, Video Views, App Installs, Conversions, Traffic, Community Interactions, Product Sales)

Select a third-party brand safety solution to track invalid traffic on your ads. ​

​You can select from the following partners:​

• ​IAS​

• DoubleVerify​

• Zefr​​ - ​​Only supported for Traffic, App Promotion, Website Conversions, and Lead Generation objectives.​

​Note​​: You must select a ​​3rd Party Brand Safety Partner​​ OR ​​TikTok Inventory Filter (Standard/Limited) ​​at the Ad Set level to enable Post-bid Brand Safety Measurement.​

Measurability IAS Tag​

​(Only when IAS is selected)​

Enter the IAS wrapped tag generated from your IAS account. The tag will be used to activate IAS measurement.​

​Note​​: Use the same tag to avoid double-counting if you have selected IAS for viewability and measurement.​

Tracking Pixel​

Here you can add tracking pixels at the ad-level for event tracking for Reach, Traffic, Video Views, Conversions, and Lead Generation Ad objectives.

App Event

Select the app you want to track offsite app events for.

Offsite Event

Select offisite app event sets created on TikTok to track offline conversions from your ad campaigns.