Compose TikTok Carousel Ads
Updated
Carousel Ads let you display multiple images in a single in-feed ad. TikTok displays the images in the order you select, and users can swipe between the images and convert them based on their interests. This ad format is a blank canvas for advertisers to unleash their creativity.
Compose TikTok Carousel Ads
Click the New Tab icon. Under the Sprinklr Marketing (Advertising) tab, click Ads Composer within Execute.
On the Ads Composer window, select your TikTok Ad account.
In the Campaign Details section, select one of the following campaign objectives:
App Promotion
Website Conversions
Traffic
Follow the campaign setup steps described in Compose TikTok Ads.
Note: Carousel Ads support both Campaign Budget Optimization (CBO) and non-CBO campaign configurations for supported objectives.
Proceed to the Creatives section and build your Carousel Ad. For information about campaign, ad group, and objective-specific settings, see Compose TikTok Ads.
Notes:Spark Ads are supported for Standard Carousel Ads on TikTok.
Interactive Add-ons are not supported for Carousels.
Review the ad preview and complete the remaining publishing steps.
Creative Details — Field Descriptions
Term | Description |
Post Type | Select Carousel as the post type. |
Creative Details | |
Images | Select or upload images to be shown as a carousel. Note that you can pass between 2-35 images. Image Specs:
|
Music/Upload Music | Search and select the music you want to use in the carousel ad. You can also create and upload a custom music from your system/DAM to your carousel. |
Identity | Select the custom user identity to represent your brand in the ad. |
Text | Enter the ad text. |
Call to Action | Select the call to action to be shown on your Ad. |
Other fields are dependent on the selected ad objective. Please proceed as outlined in Compose TikTok Ads. | |