TikTok Search Campaign ads are a keyword-based campaign type that will reach TikTok users within the Search Results Page with an organic user experience. They allow you to select keywords and serve ads within TikTok's search results page. With Search Campaigns, you can control campaign budgets specific to search and target specific keywords for optimal reach and engagement.

Prerequisites

Before getting started with creating a TikTok Search Campaign ad, you will need to ensure that the necessary ad accounts are added in Sprinklr. For more information, refer to TikTok Ad Account Addition page.

Compose TikTok Search Campaign Ads

Follow these steps to compose TikTok search campaign ads:

• Go to Ads Composer in the Execute column on the Launchpad under the Sprinklr Marketing (Advertising) tab. This will open the Create New Paid Initiative page.

  

• On the Create New Paid Initiative page, select your TikTok Ad account. This will begin the Ads Composer workflow.

  

• Select the objective for your Paid Initiative in the Paid Initiative Details section. TikTok Search Campaign ads can only be created for Web Conversions, Traffic, and Lead Generation objectives.

• Enter the name of your TikTok search campaign ad in the Paid Initiative Name field.

  

• Toggle the Search Campaign switch to enable the TikTok Search Campaign ad creation.

• In the Negative Keywords section, enter the words that you want to exclude from the Search Campaign. These can be words that are not relevant to your campaign, and you don't want your ads to show against in search queries. Select one of the following match types for the enter keyword(s):

  • Exact Match: Keywords will be excluded for searches that match the exact keyword or close variants.

  • Phrase Match: Keywords will be excluded for searches that include the exact keyword or close variants, with additional words before or after.

  • Broad Match: Keywords will be excluded for searches related to the keyword, including synonyms and related variations.

• Enter the information in the remaining fields in the Paid Initiative Details section as per your requirements. Once done, click the Next button at the bottom right to proceed to the Target Audience section.

  

• Select the desired target audience for your Search Campaign ad from the existing options. If none are suitable, create a new Target Audience profile.

While creating a new Target Audience profile for your TikTok Search Campaign ad, it is mandatory to enter the words that you want to target in the Keywords field is mandatory. These can be words that are relevant to your campaign and that you want your ads to show against in search queries. Select one of the following match types for the enter keyword(s):

• Exact Match: Ads are shown only for searches that match the exact keyword or close variants.

• Phrase Match: Ads are shown for searches that include the exact keyword or close variants, with additional words before or after.

• Broad Match: Ads are shown for searches related to the keyword, including synonyms and related variations.

You can also enter keywords alongside which you don’t want your TikTok Search Campaign ads to be shown in the Negative Keywords field. Select one of the following match types for the enter keyword(s):

• Exact Match: Keywords will be excluded for searches that match the exact keyword or close variants.

• Phrase Match: Keywords will be excluded for searches that include the exact keyword or close variants, with additional words before or after.

• Broad Match: Keywords will be excluded for searches related to the keyword, including synonyms and related variations.

Enter the information in the remaining fields in the Target Audience section as per your requirements. For more information, see TikTok Ads Targeting — Field Descriptions.

Once done, click the Next button at the bottom right to proceed to the next section.

The remaining steps to configure TikTok Search Campaign ads are identical to composing general TikTok Ads. For more details, visit the Compose TikTok Ads page.