Smart Creative is TikTok's next-generation automated creative solution that enables advertisers to quickly combine creative assets while driving performance with first-to-market anti-creative fatigue strategies. Smart Creative ensures the optimization of ad combinations by detecting ad group fatigue and implementing auto-refresh strategies. This extends the lifespan of ad groups, allowing advertisers to achieve cost-effective results over an extended duration.

To Create TikTok Smart Creatives

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your TikTok Ad account.

3. In the Campaign Details section, choose from the following supported objectives — App Promotion, Web Conversions, Traffic, or Lead Generation.

4. Follow the steps outlined in Compose TikTok Ads and proceed to the Budget and Schedule section.

5. Under Enter the Dynamic Creative details for all Ad Sets, enable Smart Creative.

6. In the Creatives section, click Add New Creative. You can provide the below details for your creative:

   • Upload or select up to 30 videos

   • Add up to 5 texts and 3 standard calls to action.

7. Proceed to publish your campaign. Once Smart Creative is enabled, best performing ads will be automatically generated using your individual creative assets.