Composing TikTok Ads within Sprinklr furnishes you with AI-powered, real-time optimizations across campaigns using standard channel metrics, custom brand calculations, and third-party analytics. Increase your return on ad spend, improve productivity, and protect your brand’s reputation with Sprinklr Marketing (Ads)'s extensive suite of features.

Below, you will find all the AI and value-added capabilities that you can leverage within Sprinklr for your TikTok Ads.

Strategy Groups

Strategy Group gives advertisers the opportunity to combine Smart Budget, Smart Bidding, Stop Loss, Ad Rotation, and Pacing Controls in one-click groups that can be applied to campaigns, ad sets, and ads. Exponentially improve return on ad spend by combining optimization tactics that have a compounded effect on your results.

Smart Bidding

Smart Bidding gives advertisers the ability to automate the manual bidding process for the most optimal results with the least amount of effort. It uses an AI-based algorithm that is trained on your data to predict the best bid value for your ad sets.

Smart Rules

Smart Rules for Listening allows advertisers to automatically adjust their advertising strategy based on conversation volume, sentiment, and engagement across hundreds of sources on the internet. Smart Rules for Weather and Listening gives advertisers the opportunity to leverage real-time events to deliver relevant and timely content to their audiences.

For more information, see Smart Rules.

Smart Dayparting

Smart Dayparting allows advertisers to save money and time by targeting your users at times when the chances of conversions are maximum, rather than running ads all day and at all times. Sprinklr Dayparting allows you to schedule your ads for different days of the week and times of the day.

For more information, see Dayparting in Sprinklr Marketing (Ads).

Manual & Automated Boosting

Amplify the top-performing organic posts without the need to constantly monitor the posts' performances. This will automate the process of sparking an organic post on TikTok. For more information, see Auto Boost Rules. Users can also manually boost their posts from a unfied calendar view.

Real-Time Reporting

Review real-time, automated reporting dashboards using standard channel metrics, custom brand calculations, and third-party analytics to uncover timely insights, monitor pacing, and compare performance to benchmarks to improve advertising strategy. Reporting dashboards are highly customizable, delivering advertisers and their stakeholders the insights they need, specifically tailored to their unique business objectives.

Comment Analysis and Moderation

Monitor and mitigate potential risk from your ad content by moderating ad comments on dark and sparked ads in a consolidated dashboard and taking action immediately.

For more information, see Comment Moderation on TikTok Ads.

Additional Value Add Capabilities

• Drive better campaign performance using research and insights from the voice of customers and external signals to inform campaign strategy and execution.

• Streamline campaign production using channel-agnostic automation and workflows that drive real-time collaboration between internal and external teams. See Sprinklr Marketing (Ads) Rule Engine for more information.

• Reduce time and manual effort required to manage and optimize campaigns using AI-powered tools across modern channels.

• Govern every ad dollar with creative- and campaign-level approvals as well as budgetary controls. See Approval Paths for more information.

• Eliminate the risk of unauthorized advertising with an auditable governance structure that manages user access based on roles and responsibilities. See Add Roles for more information.

• Minimize brand risk with the ability to quickly stop advertising across channels during PR crises. See Advertising Kill Switch for more information.