Create ad groups of different audience targeting.

Test and learn with unique audiences to find top-performing segments.

Have at least 7-10 ad groups running per day.

Create new ad groups when adding new creatives.

Ad group budget: The minimum budget should be more than 20x of CPA.

Across ad groups: Test different bids across different ad groups.

Bid for new clients: Use bids from existing media platforms as a reference.

oCPC bid price: Start with a 2x higher bid price than the target CPA and adjust based on campaign performance.

Learning phase: Avoid editing bid and targeting settings during the learning phase.

Frequency of changing bid: Avoid making more than one change to the bid price per day.

Keep testing with new creatives to sustain good performance.

Try view-through attribution for an app install campaign.

Avoid editing campaign/ad group settings during the learning phase.

Try replicating an ad group if ads are not getting impressions even after increasing the bid.