A Twitter thread is a series of tweets posted on Twitter that are connected to one another and can be read as one continuous post. Twitter threads allow you to tell your story in a more in-depth way than a single tweet. This article will guide you through steps for publishing a threaded tweet from Sprinklr

When to use Threaded Tweets?

• If you're threading a tutorial video to a new product release, or industry articles to your current business landscape, Tweet threads are a great way to connect customers to additional resources. You can provide your audience with background information, context, and research.

• It can help you to extend your character count. If you need to include terms and conditions or want to direct your audience to further reading, connect your posts to tell a seamless story. 

• It can help you with the follow-up events. You can remind your audience about webinars, pop-up shops, or upcoming sales. Or, if an event has already ended, use a scheduled thread to thank your customers for attending and let them know what's coming up next. 

How to create a Threaded Tweet?

1. Click the Publisher icon in the top right corner of the top navigation bar and select Create Post. In the Create Post window, select your Twitter Account where you want to publish. You can also use Advanced Search to narrow your searches by a series of different filters.

2. In the Create Post window, search and select the required Twitter Account in the Select Accounts field. You can also use Advanced Search to narrow your searches by a series of various filters.

   Note :

   • To maintain compliance with the Twitter policies, the ability to select multiple Twitter accounts at the same time in the Publisher is unavailable.

   • In addition, if you pick an account group with multiple Twitter accounts, your post will not be published on Twitter. You can only select one account for publishing at a time.

3. You can Pin your favorite and frequently used Account. You will not have to go through the hassle of adding the same account every time you publish a post. This will lead to quick publishing and increase efficiency. 

4. Once you have selected the Twitter account you would like to publish to, select the Type of Message as Thread from the drop-down menu. Selecting the Type of Message as Thread from the drop-down menu

5. Click Tweet 1 icon to draft a new Tweet. ​

6. ​You can draft each of the tweet(s) in the thread utilizing the same functionalities of Text + Image/GIF/Video tweets.

7. For Video tweet(s), you will not be able to use the Monetization, Embedded Tweets, Geo Restriction option in threaded tweets. For more information, see Publish Video on Twitter. 

8. To add another Tweet(s), click Add Another Tweet. You can add up to 25 threaded tweets.

   Important!:

   1. You can increase the limit of Threaded Tweets(up to 25 tweets). 

   2. Enablement of this capability requires additional setup. Please contact your success manager, to raise a request.

      Note: This capability is DP controlled. Get in touch with your Success Manager to get this capability enabled in your environment.

      ​​

9. Click the Schedule icon alongside the Tweet to schedule any of your Tweet(s). The scheduling period for the individual Tweet(s) should be subsequent in order. For example, the Schedule Period of Tweet 2 can only be after Tweet 1, and the Schedule Period of Tweet 3 can only be after Tweet 1 & Tweet 2, respectively in the same thread. 

10. You can either schedule an individual Twitter Threaded Tweet by using the Schedule icon alongside the Tweet or schedule all the Twitter Threaded Tweets in one go, by clicking the  Schedule Post in the bottom right corner as mentioned below.​

11. Click the Delete icon alongside the Tweet to delete any of your Tweet(s). For example, if you wish to delete Tweet 3, click the Delete icon alongside to Tweet 3.Clicking the Delete icon alongside to the Tweet to delete any of your Tweet(s).​

12. You can choose Who can reply to this Tweet from the drop-down menu. For more information, see Choose who can reply to your Tweet.

13. You can also publish the post as a Dark Post and enable Private Messaging by checking the respective boxes. As you have added a video in the tweet, the CTA button for private messaging won't appear. 

14. Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default.  Select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.

15. Select Tags and Social Bars from the drop-down menu respectively and apply the respective custom properties to the post.

16. You can select URL Shortener to shorten every link that you paste in your message. This helps you make the most of the character limit.

17. Under Approval, set an Approval Type for your post. You can also add an Approval Note. The entire tweet thread will send as a single entity for approval using the required approval flow.

18. The preview of the post will render on the right pane. Also, you can click the Preview icon in the bottom left corner if you have minimized the Create Post window.

19. Click Post in the bottom right corner to publish the post on the selected Facebook Page immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.

20. You can either schedule all the Twitter Threaded Tweets in one go, by clicking the  Schedule Post or schedule an individual Twitter Threaded Tweet by using the Schedule icon alongside the Tweet.

21. Once you have posted a Twitter threaded tweet(s), you can't add an additional Tweet.

22. To continue publishing the post, check the given Publish Another box in the bottom.