Note:

• In order to align with X, where app selection has moved to the Ad Group level for App Installs and App Re-engagements campaigns, you can select individual apps for each Ad Set in Sprinklr.

• This enables you to choose the app you want to promote at the ad group level providing you with more control over your campaign.

Note:

Ad Accounts that have been whitelisted under the HLE (Housing, Lending, and/or Employment) ad role will have the following restrictions:

• Age Range targeting is only allowed for ages over 18.

• Zip Code and City targeting (i.e. cities and postal code values for location targeting) are not allowed.

• Language, Gender, Interest, Followers of Users, Similar to Followers of Users, and Tailored Audience Expanded targeting types are not allowed.

Terms

Description

Name

Enter a name for your X targeting.

Your Audiences

Custom Audiences

Select customized users to include or exclude from targeting.

Include look-alikes of your custom audience

Select audiences to expand your reach by targeting similar users.

Flexible Tailored Audiences

Select flexible tailored audiences, i.e. audience combinations or subsets of your existing tailored audiences, for targeting.

Note:

The tailored audiences that are not targetable will automatically be filtered out from selection.

Demographics

Gender

Select for gender-specific targeting.

Age Range

Select specific age ranges to target users of a certain age.

To target Japan-specific audiences, you can select the age ranges that are marked as Japan Only. These age ranges can only be used with Japan-based geo-locations.

Location

Include a location filter to target users in a specific country or region or select Show ads in all available locations to target users in all the available locations.

Language

Select specific languages to target speakers.

Technology

User Operating System

Select an operating system to target users using those devices.

Min. OS Version

Select the minimum platform operating system version to target users.

User Device

Select the user device(s) for device-specific targeting.

Note:

Blackberry as a targeting option has been deprecated, however, you can target audiences on Blackberry devices using the Mobile web on other devices option.

Target devices connected to Wi-Fi only

(supported for App Installs and App Engagements objectives)

Check the box to target only those devices connected to WiFi.

Network Operator

Select the network operator(s) of the device to target users.

Target people who first used X on a new device within

Select a month within which users have first used X on a new device or carrier.

Target people who first used X on a new device more than

Select a month more than which users have first used X on a new device or carrier.

Note:

Only one of the following targeting can be selected at a time:

• Target people who first used X on a new device within

• Target people who first used X on a new device more than

Audience Features

Expand your audience

Toggle to target people that share similar characteristics to the audience you chose. Select from the following:

• Defined - It includes the closest users related to the explicitly selected audience.

• Expanded - It includes users from the DEFINED audience as well as an additional group of users that is related to the original selection.

• Broad - It includes users from both the DEFINED and EXPANDED audiences as well as an additional group of users that is loosely related to the original selection.

The audience expansion will be based on behavior, events, follower, interest, keywords, and TV targeting.

Automated Targeting

(App Installs and Website Traffic)

Check this box to enable automated targeting. This allows you to find and reach the people on X that are most likely to perform your optimized conversion action.

Keywords

Enter specific words or phrases your target audience has used recently or searched for. You can also target users based on the emojis they use.

The following searches are used based on keywords:

• Broad Match: All words, or similar variants, must be present in the text/emoji.

• Phrase Match: The search query must contain the phrase with the words/emojis in the order written.

• Negative Match: Avoid searches that include all of these keywords, no matter in what order they appear.

• Negative Phrase: Avoid searches that include this phrase/emoji somewhere in the query, even if other words/emojis are before or after it.

You can also bulk import keywords. To learn more, see X Import Keywords.

Match Relevant Topics

Check the box to match the relevant topics with respect to the keywords.

Interests

Include interests to target users based on their interests. You can also import multiple targeting interests.

Similar to Followers of User

Select X handles with the same interests as followers of specific users to target.

Note:

Due to API limitations, the maximum number of followers you can add to your audience is 100.

Behaviors

Select shopping behaviors, lifestyles, and other key attributes to target behavior-based users.

Negative Behaviors

Select the shopping behaviors, lifestyles, and other key attributes of users to exclude them from your target audience.

Behaviors Expanded

Check the box to allow X to reach out to users beyond the behaviors you have selected if X finds those users can help you attain positive results.

Engagement Type

Select an engagement type for users who saw and engaged with your content to re-target them. You can select from:

• Impression Users to whom the ad was shown.

• Engagement Users who have positively engaged with the ad.

• Video Viewers Users who have clicked to play the video or have viewed 3 seconds of autoplay.

• Partial Video Viewers Users who have viewed 50% of the video.

• Complete Video Viewers Users who have viewed at least 95% of the video.

Campaign Engagement

Select campaigns to target users who have engaged with those particular campaigns as per the engagement type.

User Engagement

Select the X handles to target users who have engaged with those handles as per the engagement type.

TV Markets

Select a country whose TV market you want to target your ads in.

Movies and TV Shows

Select specific movies and TV shows where you want to target your ads.

Event

Select events to target users who are interested in or participating in those events.

Conversation

Select a conversation to target users based on specific conversations users are participating in on X.

Additional Options

Target your followers

Check the box to target your followers.

Target Users similar to your Followers

Check the box to target users similar to your followers.

Publisher Content

Excluded X Accounts

(supported for X Preroll Views objective)

Search for X Accounts to exclude from targeting.

Standard Categories

(supported for X Preroll Views objective)

Select one or more standard (IAB) content categories you want to run with your Preroll videos.

Curated Categories

(supported for X Preroll Views objective)

Curated categories feature a set of publishers selected by X, that are categorized according to specific themes.

You can preview the different publishers for each theme and select one to run with your Preroll videos.

Note:

If an Amplify Sponsorship program is selected for your Preroll ad campaign, then Standard and Curated categories will not be applicable.

Advanced Brand Safety Features (Now deprecated from Native and Sprinklr Platform)

Domain Name

(supported for App Installs, Website Visits, and App Engagements objectives)

Enter the Domain Name for your company.

IAB Categories Campaign

(supported for App Installs, Website Visits, and App Engagements objectives)

Browse and select one or more IAB categories. This is used by supply partners within the X Audience Platform (TAP) to determine which ads will show on their sites.

Brand Category

​(supported for X Preroll Views objective)

Select from business categories that best describe your brands to publishers.

For example, Consumer Packaged Goods, Financial Services, and Travel.

X Audience Platform

Exclude Apps List IDs

(supported for X App Installs or Website Clicks objective)

Select to exclude a set of apps on App Store or Google Play from your targeting. You can also bulk exclude the apps by pasting their App Store or Google Play IDs using the Bulk Exclude option.

Save this Target Audience for Future

Check the box to save your targeting for future use.

Terms

Description

Configure all Ad Groups individually

Select to apply individual configuration for your Ad Groups, if you have applied multiple targeting selections.

Enter the Budget details for Campaign

Budget Optimization

Enable to set your budget at the campaign level.

• When Campaign Budget Optimization (CBO) is turned on, you can set the budget at the campaign level and maximize your spend on the ad groups that perform best.

• When it’s off, you can set your budget at the ad group level. Once you create a campaign, your CBO setting can’t be changed.

Total Budget/Spend Cap

(Total campaign budget/Campaign spend cap)

Set a cap beyond which your Paid Initiative will stop running.

Daily Budget

(Daily Campaign Budget)

(Budget Optimization enabled)

Set the daily budget for your campaign.

Funding Instrument

Select a funding instrument for your campaign.

These are different sources of funding an advertiser has set up to use with X Ads. These span from insertion orders that they’ve signed with X to a credit card that is attached to the account.

Budget Pacing

(Pacing)

(Budget Optimization enabled)

Select a budget pacing for your campaign from:

• Standard - Schedule ads evenly throughout the day.

• Accelerated - Show ads as often as possible each day.

Enter the Budget details for all Ad Groups

Start Date

Set a start date for your ad set.

End Date

Set a end date for your ad set.

Daily Budget

(Daily ad group budget)

(Budget Optimization disabled)

Set the daily budget for your ad groups.

Ad Group Total Budget

(Total ad group budget)

(Budget Optimization disabled)

Set the total budget for your ad groups.

Budget Pacing

(Pacing)

(Budget Optimization disabled)

Select a budget pacing for your ad set from:

• Standard - Schedule ads evenly throughout the day.

• Accelerated - Show ads as often as possible each day.

Enter the Placements details for all Ad Groups

Users' Timeline

Select to place your ads on the users' timeline.

Users' Profile

Select to place your ads on the users' profile.

Search

Select to place your ads in the X Search network.

Replies

(Reach and App Installs)

Select to place your ads within Tweet replies.

​X Audience Platform (TAP)

(Deprecated from Native and Sprinklr)

Select from the following X Audience Platform Placements:

• TAP Full

• TAP Full landscape

• TAP Banner

• TAP Native

• TAP Medium rectangle

Tip

Avoid issues of brand safety on X, such as ads showing up on profiles of accounts with explicit content by keeping the Search, User Profiles, and Replies placements deselected by default. Please work with you Success Manager to have this enabled in your environment.

Enter the Bidding details for all Ad Groups

Goal

Select an optimization for your Ad Groups.

Bid Strategy

Select a bidding strategy for your Ad Groups.

Pay By

Select how you want to be charged for your Ads.

Note that you can only select the Impressions charge by for Website Traffic, Video Views, and App Installs campaigns.

Frequency Value

(Frequency cap)

(Engagements, Video Views, Awareness, and Pre-roll Views)

Set a frequency cap to control the number of impressions you want in the specified timestamp (Frequency Days).

Frequency Days

Select a timestamp from the following based on which the frequency cap value will be applicable:

• Daily

• Weekly

• Monthly

Enter the Dayparting details for all Ad Groups

Run ads all the time

Select to run your Ads every time.

Run ads on a schedule

Select to run your Ads on a specific schedule.

Terms

Description

Creative Header

Promotable User

Select a promotable user ad account.

Post Type

Select the post type for your creative.

Note:

You can select from the following post types with respect to the supported campaign objective:

• Image Tweet - Engagements, Reach, Followers, Website Traffic

• Status Tweet (X Cards supported)- Engagements, App Installs, Reach, Video Views, Followers, Website Traffic, App Re-engagements

• Video Tweet - Reach, Engagements, Video Views, Followers, Website Traffic, Preroll Views

  Tip: Add Subtitles and select the Language for your videos in your Video Tweets to boost video engagement. If you change/remove subtitles after Cloning or Quick Cloning an ad, a new instance of the video will be created with the modified subtitle file.

  This is, however, not supported for X Video Cards.

Creative Details

Photo / X Cards / Video

Click Add Photo / Add Card / Add Video to upload image(s), card or video.

Note:

• X Cards are re-usable tweet extensions that include an image and call to action to boost performance. You can't add X Cards when URL Shortener is selected and vice-versa.

• You can edit existing X Cards and/or create new X Cards inline while building your X creative. For more information, see Create/Edit X Cards via Ads Composer.

Creative Name

Enter a name for your creative.

Web Analytics

Select a web analytics profile for tracking purposes.

Tip:

You can apply a Web Analytics Profile while creating a new post or editing an existing post with X Cards. Sprinklr will extract the Website URL information from the card and append the web analytics parameters.

Note:

• This will create a new instance of the X Card, keeping the original card unchanged.

• You cannot append web analytics to an existing X Post (published) with Cards.

Text

Enter the text that clearly tells people about what you're promoting.

URL Shortener

Select a URL shortener to shorten your links allowing you to maintain the maximum number of characters for your message.

Who can reply

Control your conversation by selecting from the following on who can reply to your Promoted or Post Tweet:

• Everyone

• People you follow

• Only people you mention

By default, it will be configured for Everyone if you do not select an option.

Schedule this Tweet

Check the box to schedule your tweet to go live at a specific date and time.

You can schedule your tweets up to a year in advance and add them to new and existing campaigns.

Publish as Promoted Only Tweet

Check the box to publish your tweet as promoted only.

Promoted-only Tweets are only shown to users targeted in your ad campaigns. Unless specifically targeted, they do not show up on your followers' timelines and are not visible in search results.

Tip: Click the back button in the Ads Composer to go back to make any changes to Campaign Details, Targeting, Budget & Scheduling, or Creatives.