Using bulk import keywords or keyword recommendations, you can target X users based on specific words or phrases your target audience has used recently or searched for. This allows you to reach the most relevant people on X, drive engagements, and increase conversions.

In this article, we will guide you on how to:

• Bulk Import X Keywords, and use

• Listening Keyword Recommendations

To Bulk Import X Keywords

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your X ad account and proceed.

3. From the Campaign Details window, select the campaign objective, and provide other necessary details. Click Next. For more information, see Compose X Ads.

4. On the Target Audience window, click Create New Audience.

5. Scroll down to the Audience Features section and click the Import icon alongside the Keywords field.
   

6. On the Import Keywords window, select Manually Import Keywords if it is not selected by default and enter comma (,) or newline-separated keywords in the input text box. For example, Coffee, Black Coffee, Cappuccino, etc.
   

7. Click Verify Keywords in the bottom-right corner to add them to your targeting and proceed with the campaign creation process.

Listening Keyword Recommendations

Keyword Recommendations allow you to create and generate keyword recommendations from Topic Queries and Topic Groups of Listening Insights and use them to target your X campaigns. Topic Groups consist of queries that define keywords and keyword combinations to search across the social web. The Topic Group is the overall subject while the topics within the group are related to the same subject.

Before You Begin

Familiarize yourself with the following topics:

• Topic Groups and Topic Queries

• How to create a Topic

• How to create a Topic Group

To Use Listening Keyword Recommendations

1. Click the New Tab icon. Under the Sprinklr Marketing (Ads) tab, click Ads Composer within Execute.

2. On the Ads Composer window, select your X ad account.

3. From the Campaign Details window, select the campaign objective and other necessary details. Click Next. For more information, see Compose X Ads.

4. On the Target Audience window, click Create New Audience.

5. Scroll down to the Audience Features section and click the Import icon alongside the Keywords field.

6. On the Import Keywords window, select Listening Keywords Recommendation and set up the keyword recommendation. For more information, see Keyword Recommendation — Field Descriptions.
   

7. Once you have generated the keywords, click Add in the bottom-right corner. To remove all your keyword selections, simply click Clear All in the top-right corner of the Keywords field.

8. Proceed with the campaign creation process.

Keyword Recommendation — Field Descriptions