Create Twitter Cards via DAM (Distributed)

Updated 

11 hours ago

This article will cover the steps and guidelines on how to create a Twitter Card via DAM, which adds rich media to tweets for more engagement and information, increasing click-through rates, driving website traffic and providing a better user experience for their followers.

Steps to Create Twitter Cards in DAM

  1. Click the New Tab icon. Under the Sprinklr Social tab, click Assets within Digital Asset Management.

  2. On the Digital Asset Manager window, click the drop-down icon alongside Add Asset and select Twitter Card.
    Note: You can edit your existing Twitter Cards via Creative Library and advertise on Twitter with dynamic content that helps capture your audience's attention with images and videos

  3. On the Create New Asset window, select your desired Template within the Twitter Card section.

  4. Provide the necessary details as per requirement. You will have a preview on the right. For more information, see Types of Twitter Cards — Field Descriptions.
    Note: The name for the card can have a maximum length of 80 characters.

  5. Click Save on the bottom right corner to save the changes.

Note:

  • While creating a new post or editing an existing post with Twitter Cards in Quick Publisher, you can apply a Web Analytics Profile. Sprinklr will extract the Website URL information from the card and append the web analytics parameters. This will create a new instance of the Twitter Card, keeping the original card unchanged.

  • You cannot append web analytics to an existing Twitter Post (published) with Cards.

Types of Twitter Cards

Term

Description

Twitter Image App Download Card

Ad Account

Select a Twitter Ad Account.

Image*

Select or upload an image.

Image Specifications

  • Image size: 800 x 800 pixels for 1:1 aspect ratio

  • Image size: 800 x 418 pixels for 1.91:1 aspect ratio

  • Maximum allowed size: 3 MB

App Description

Provide a description of your App.

Primary App Store Territory*

Select the country territory that your app belongs to.

Call to Action*

Select from the available CTAs: Shop, Play, Order, Install, Book, Connect, Install Open, Open.

Android Apps*

Select the andriod app you want to promote from the drop-down menu.

Google Play App Deep link URL

Provide the Google Play deep link URL for your app.

iOS Apps*

Select the iOS app you want to promote from the drop-down menu.

iOS Deep link URL

Provide the iOS deep link URL for your app.

Twitter Image Conversation Card

Ad Account*

Select a Twitter Ad Account.

Tweet to Unlock

Check this box to enable users to unlock additional content.

This unlocks the content (added in Cover Media) after users have responded to the CTA on your Conversational Ads.

Image*

Select or upload an image.

Image Specifications:

  • Image size: 800 x 418 pixels for 1.91:1 aspect ratio

  • Maximum allowed size: 3 MB

Title

Provide a card title.

Thank you text

Enter card text that will appear after engagement.

Thank you URL

Provide a URL.

Hashtag

Enter a hashtag for the accompanying Tweet.

Tweet

Provide text for the accompanying Tweet.

Cover Media

(Available only when Tweet to Unlock is checked)

Select or upload the media that will be shown after users have responded to the CTA on your Conversational Ads.

Twitter Video App Download Card

Ad Account

Select a Twitter Ad Account.

Video*

Select or upload a video.

Video Specifications:

  • Maximum Video size: 1 GB

  • Max Time Duration: 2 minutes and 20 seconds

  • Video Codec: H264, Baseline, Main, or High profile, 4:2:0 color space

  • Frame Rate: 29.97 FPS or 30 FPS. Higher is also acceptable.

  • Video Bitrate: 6000K - 10000K for 1080p; 5000K - 8000K for 720p

  • Audio Codec: AAC LC (low complexity)

App Description

Provide a description of your App.

Primary App Store Territory*

Select the country territory that your app belongs to.

Call to Action*

Select from the available CTAs: Shop, Play, Order, Install, Book, Connect, Install Open, Open.

Android Apps*

Select the andriod app you want to promote from the drop-down menu.

Google Play App Deep link URL

Provide the Google Play deep link URL for your app.

iOS Apps*

Select the iOS app you want to promote from the drop-down menu.

iOS Deep link URL

Provide the iOS deep link URL for your app.

Twitter Video Conversation Card

Ad Account*

Select a Twitter Ad Account.

Tweet to Unlock

Check this box to enable users to unlock additional content.

This unlocks the content (added in Cover Media) after users have responded to the CTA on your Conversational Ads.

Video*

Select or upload a video.

Video Specifications:

  • Maximum Video size: 1 GB

  • Maximum Time Duration: 2 minutes and 20 seconds

  • Video Codec: H264 High Profile

  • Audio Codec: AAC LC

  • Frame Rate: 30 FPS

  • Video Resolution: 720 x 1280 (portrait); 1280 x 720 (landscape); 720 x 720 (square)

  • Minimum Video Bitrate: 5000 kbps Aspect Ratio: 16:9

Title

Provide a card title.

Thank you text

Enter card text that will appear after engagement.

Thank you URL

Provide a URL.

Hashtag

Enter a hashtag for the accompanying Tweet.

Tweet

Provide text for the accompanying Tweet.

Cover Media

(Available only when Tweet to Unlock is checked)

Select or upload the media that will be shown after users have responded to the CTA on your Conversational Ads.

Twitter Video Website Card

Ad Account*

Select a Twitter Ad Account.

Video*

Select or upload a video.

Video Specifications:

  • Maximum Video size: 1 GB

  • Aspect Ratio: 16:9 or 1:1

  • Video Codec: H264, baseline, 4:2:0 color space

  • Frame rate: 29.97 FPS or 30 FPS

  • Video Bitrate: 6000K - 10000K for 1080p; 5000K - 8000K for 720p

Headline*

Provide your site title.

Website URL*

Enter your Website URL.

Twitter Website Card

Ad Account*

Select a Twitter Ad Account.

Image*

Select or upload an image.

Image Specifications:

  • Image size: 800 x 418 pixels for 1.91:1 aspect ratio

  • Image size: 800 x 800 pixels for 1:1 aspect ratio

  • Maximum allowed size: 3 MB

Headline*

Provide your site title.

Website URL*

Enter your Website URL.

Twitter Carousel App Card

Ad Account*

Select a Twitter Ad Account.

Image*

Select or upload multiple images.

Image Specifications:

  • Image size: Minimum width of 800 pixels for either 1:1 or 1.91:1 aspect ratio

  • Maximum allowed size: 3 MB

Primary App Store Territory*

Select the country territory that your app belongs to.

Call To Action*

Select from the available CTAs: Shop, Play, Order, Install, Book, Connect, Install Open, Open.

Android Apps*

Select the andriod app you want to promote from the drop-down menu.

Google Play app Deep link URL

Provide the Google Play deep link URL for your app.

iOS Apps*

Select the iOS app you want to promote from the drop-down menu.

iOS Deep link URL

Provide the iOS deep link URL for your app.

Twitter Carousel Website Card

Ad Account*

Select a Twitter Ad Account.

Image*

Select or upload multiple images.

Image Specifications:

  • Image size: Minimum width of 800 pixels for either 1:1 or 1.91:1 aspect ratio

  • Max allowed size: 3 MB

Headline*

Provide your site headline.

Website URL*

Enter your Website URL.

Twitter Video Carousel Website Card

Ad Account*

Select a Twitter Ad Account.

Video*

Select or upload multiple videos.

Video Specifications:

  • File type: MP4 or MOV

  • File size: Under 30 MB

  • Length: Under 15 seconds recommended. Up to 2:20 supported

  • Video Codec: H264, baseline, 4:2:0 color space

  • Frame rate: 29.97 FPS or 30 FPS

  • Video Bitrate: 6000K - 10000K for 1080p; 5000K - 8000K for 720p

Headline*

Provide your site headline.

Website URL*

Enter your Website URL.

Twitter Video Carousel App Card

Ad Account*

Select a Twitter Ad Account.

Video*

Select or upload multiple videos.

Video Specifications:

  • File type: MP4 or MOV

  • File size: Under 30 MB

  • Length: Under 15 seconds recommended. Up to 2:20 supported

  • Video Codec: H264, baseline, 4:2:0 color space

  • Frame rate: 29.97 FPS or 30 FPS

  • Video Bitrate: 6000K - 10000K for 1080p; 5000K - 8000K for 720p

Primary App Store Territory*

Select the country territory that your app belongs to.

Call To Action*

Select from the available CTA: Install

Android Apps*

Select the andriod app you want to promote from the drop-down menu.

Google Play App Deep link URL

Provide the Google Play deep link URL for your app.

iOS Apps*

Select the iOS app you want to promote from the drop-down menu.

iOS Deep link URL

Provide the iOS deep link URL for your app.

Twitter Multi-Destination Image Carousel Card

Ad Account*

Select a Twitter Ad Account.

Image*

Select or upload one or more videos at once.

Image Specifications:

  • Image Size: 800 x 418 pixels for 1.91:1 aspect ratio

  • Maximum Allowed Size: 3 MB

Headline*

Provide unique site headlines for each card.

Website URL*

Provide unique landing page URLs for each card.

Add Another Media

Click to add another card to the carousel. You can add a maximum of 6 cards.

Twitter Multi-Destination Video Carousel Card

Ad Account

Select a Twitter Ad Account.

Video

Select or upload one or more videos at once.

Video Specifications:

  • File type: MP4 or MOV

  • File size: Under 30 MB

  • Length: Under 15 seconds recommended. Up to 2:20 supported

  • Video Codec: H264, baseline, 4:2:0 color space

  • Frame rate: 29.97 FPS or 30 FPS

  • Video Bitrate: 6000K - 10000K for 1080p; 5000K - 8000K for 720p

Headline

Provide unique site headlines for each card.

Website URL

Provide unique landing page URLs for each card.

Add another media

Click to add another card to the carousel. You can add a maximum of 6 cards.

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