The feature identifies which organic posts are most suitable for boosting to increase engagement and ROI. This feature automatically evaluates posts against a set of rules and recommends posts for boosting every six hours. 

Use Cases

• A marketing team wants to maximize the reach and engagement of their social media posts without manually sorting through each post. 

• A social media manager needs to manage multiple campaigns across different channels and wants to ensure that each campaign gets the most visibility. 

Benefits

• The system automatically identifies high-potential posts for boosting, saving time and ensuring that marketing efforts are focused on the most promising content. 

• The feature simplifies campaign management by highlighting which posts within each campaign should be boosted, leading to more efficient use of resources and increased campaign effectiveness. 

To identify recommended posts and boost posts in the Editorial Calendar

1. Log into the Distributed environment.

2. Click the Calendar icon in the Menu bar to the left.

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3. In the Editorial Calendar window, use the Filter to set Boost Recommended as True. You can see all the Boost Recommended posts.

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4. Click the post to open it in the third pane, where you can see the post details.

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5. In the Boost Post tab, you can see the Engagement Rate and Engagement Rate Trend on the post. You can also see the Boost Post CTA. Click Boost Post.

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6. In the Boost Post popup window, select an account under Select Ad Account.

7. Check Create New or Select existing Paid Initiative, based on your preference.

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8. Select your Audience from the Targeting from Audience Manager dropdown.

9. Under Budget & Duration, enter Total Budget in the given field. 

10. Select Auto Bidding or Manual Bidding, based on your preference. 

11. Enter start date and end date respectively in the Start promoting from and End promotions on fields. 

12. Select the Campaign from the given dropdown (This field would be hidden for some users). 

13. Enter the other details in the respective fields under Custom Properties. 

14. For a normal quick boost, click Boost in the bottom-right corner of the Boost Post window to initiate the process. 

Rules for evaluating posts and creating boosting recommendations 

The boosting feature works by first identifying posts as "recommended" based on a certain set of rules and then boosting posts qualifying these criteria. These rules are:

• The post should be organic.

• The post is not already boosted on native or on Sprinklr.

• The live duration of the post is less than or equal to 7 days

• The post should fall under the 25 percentile when checked using the engagement rate metric (the definition of engagement rate metric definition will vary by channel and post type)

• The post should be compared against posts published on the same page in the last 30 days (if the number of posts in the last 30 days is less than 10, then increase the number of days to 60)

• The post should not lie in the bottom 10% when organic reach is selected as the metric and the time period is 60 days. This is to avoid recommending posts that might have high engagement artificially but no reach.

• The posts that have an upward trend of engagement rate.

• If any post is recommended by the algorithm as a top performing post, then it would take four or more days of negative trend data to mark the post as non-recommended.

The table for channel-wise engagement rate definition is given below.