Create a post to one or more Facebook accounts in Publisher. You can add content, URLs, Photos, Videos, use publish labels and apply macros and custom fields. You can also specify the feed targeting and gating plus utilize Web Analytic profiles. Mention other published Facebook pages and other branded Facebook pages for collaboration with another brand.

To Create a Facebook Post

1. Log into the Distributed environment.

2. Click the Publisher icon  in the bottom right corner.

3. In the Create Post window, select your Facebook Page where you want to publish. You can also use Advanced Search to narrow your searches by a series of different filters.

4. Select the Type of Message as Post from the drop-down menu. 

   Once you have selected the Type of Message as Post you would like to publish to, enter the content for the post in the Message box.

   Note At the bottom right corner of the message box, you will see a number representing the number of characters remaining for the message.

5. You can tag or @mention Facebook pages in your posts. Type "@" and then begin typing a Facebook Page name in the box. You’ll then see a drop-down list of potential account you can mention. Select the page you want from the list and continue typing your message. 

6. You can also add Custom Links, Content Placeholders, previously created Text Templates or YouTube Videos to the post by clicking Insert icon.

7. Click the Emoji Picker icon from the Message box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your message.

8. Click Photo to add a photo from the Media Uploader (or Upload Photo to select media to upload from your device) or click Video to add a photo from the Media Uploader (or Upload Video to select media to upload from your device).

9. To add an alt text for the photo, enter the text in the Write alt text here... message space alongside to the photo.

   Note Keep in mind that this alt text will only be read if someone is using a screen reader to access Facebook. Alt Text capability is not just available for Facebook Post, but also available for Facebook Album. You can't add an alt text for GIFs and Videos.

10. After adding the video, you can Add Caption and Change Thumbnail for the video.

11. Enter a Video Title and Description to your selected video. Next, click the Emoji Picker icon from the Content box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your description.

    Tip  If you don't enter a Title and Description, the title and description of the video will be replaced with the name of the video. Character Limits for Title and Description: Title — 255 Characters Description — No Characters Limit

12. If you wish to add more photos/videos in the post, click Add Another Media.

13. Click  Add Preferred Audience to this post or  Add Audience Restrictions to this post. For more information, see Geo-Targeting Facebook Posts.

14. You can also publish the post as a Dark Post or Draft Post and enable Native Scheduling by checking the respective boxes.

    Tip  You can make a post on Facebook of three types using the Quick Publisher- Dark Post, Natively Scheduled Post, Draft post - a draft post becomes a draft natively on Facebook. You can only make it one of them at a time, the other two fields will be disabled.

15. Select Tags and Social Bars from the drop-down menu respectively.

16. You can select URL Shortener to shorten every link that you paste in your message. This helps you make the most of the character limit.

17. Apply Properties to the post.

18. Under Approval, set an Approval Type for your post. You can also add an Approval Note.

19. The preview of the post will render on the right pane. Also, you can click the Preview icon  in the bottom left corner if you have minimized the Create Post window.

    Tip  Both Mobile and Desktop preview is available for the Facebook post.

20. Click Post in the bottom right corner to publish the post on the selected Facebook Page immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.

21. You can also schedule your post for a future date and time by clicking the  Schedule Post in the bottom right corner. Select the month, date, and time of publishing. Click Apply to save your changes. 

22. To continue publishing the post, check the given Publish Another box in the bottom.

To Add Caption to the Video

1. After you've selected a video, click Add Caption at the bottom left corner of the video.

2. In the Add Video Captions pop-up window, click Add New Language and search your desired language from the drop-down menu. 

   Note You can upload the caption in the following format: SRT Maintain the character count of 109 characters for each group of the subtitles. If the locale of the native account matches the language code with the subtitles, only then will the subtitles be visible to the user.

3. Next, click Add alongside the desired language to upload the subtitles for the video.

4. Click Save in the bottom right corner of the Add Video Captions pop-up window.

To Change Thumbnail of the Video

1. After you've selected a video, click Change Thumbnail at the bottom right corner of the video.

2. In the Media Uploader window, select the Prominent Frame for the video.

3. Click Use this frame in the bottom right corner of the Media Uploader window.