You can use the key publishing capabilities in Sprinklr to enhance the content you publish to the TikTok Business Account. This article describes Tiktok Business Account's specific capabilities for publishing to help you understand how to craft content for best-channel performance.

To publish a video on your TikTok Business Account

1. Log into the Distributed environment.

2. In the Create Post window, select your TikTok Business where you want to publish. You can also use Advanced Search to narrow your searches by a series of different filters.

3. Enter the content for the post in the Caption box.

   • You can also add Custom Links, Content Placeholders, Links, previously created Text Templates or YouTube Videos to the post by clicking the Insert icon in the bottom left corner of the Caption box.

     Note: Line break in the caption is not supported.

     Note: Admin can determine the presence or absence of the Insert icon for the Distributed users. This capability is DP controlled.

   • At the bottom right corner of the Caption box, you will see a number representing the number of characters remaining for the caption.

     Note: Characters Limit in Video Caption - 2000 characters

     @-mention Character Limit in Video Caption - 30 characters

   • Click the Emoji Picker icon from the Caption box to open the emoji menu. Use the icons at the top to browse categories, or search the emoji. Click your chosen emoji, and it'll be added to your message.

4. Click Select Media to add a video from the Media Uploader (or Upload Media to select video to upload from your device).

5. If you want, you can disable the following options by checking the box:

   • Comments

   • Duets

   • Stitches ​

6. Select a campaign from the Campaign drop-down menu to associate your post with. You can also set your campaign as default by clicking Set as Default. 

7. Select a sub-campaign from the Sub-Campaign drop-down menu to associate your post with.

8. Select Tags and Social Bars from the drop-down menu respectively.

9. You can select URL Shortener to shorten every link that you paste into your message. This helps you make the most of the character limit.

10. Apply Properties to the post.

11. Under Approval, set an Approval Type for your post. You can also add an Approval Note.

12. The preview of the post will render on the right pane. Also, you can click the Preview icon   in the bottom left corner if you have minimized the Create Post window.

    Note: Only mobile preview is available for the TikTok Business post.

13. Click Post in the bottom right corner to publish the post on the selected TikTok Business Account immediately. If you are not ready to publish and want to save your post as a draft, click Save as Draft.

14. You can also schedule your post for a future date and time by clicking the  Schedule Post in the bottom leftt corner. Select the month, date, and time of publishing. Click Apply to save your changes. Additionally, You can check the Smart Scheduling box at the bottom of the Scheduler box.

15. To continue publishing the post, check the given Publish Another box at the bottom.

BEST PRACTICES

• You can disable the following options on the Tiktok Video:

  • Comments

  • Duets

  • Stitches

• In case you disable the comments by checking the box, then fans won't be able to comment. Having said that if comment on the through engagement dashboard(as a brand) that comment will be counted as comments(number of comments) natively but no comments(the text of the comment) will be shown. Note that this is an error at TikTok’s end. However, it is a known behaviour.

LIMITATIONS

• Reccommended Video formatting for TikTok:

  • Format: ,mp4, .mov, and .webm

  • Maximum video size: 1GB

  • Minimum video duration: 3 seconds

  • Maximum video duration: 600 seconds

  • Minimum height & width: 360 pixels

  • Minimum frame rate: 23 FPS

  • Maximum frame rate: 60 FPS

​Related Links

Ads Manager in Sprinklr Distributed

Enable video calling in Distributed