Optimization using Adobe Metrics:-

• Smart Budget - Adobe data can be used within Sprinklr’s Smart Budget Allocation and other Optimizations capabilities. You can utilise the Adjust data in real time and optimise the campaigns through our trained AI to maximise the traffic and campaigns through minimal manual intervention in an automated way.

• Rule Engine - Adobe metrics are available within the Paid Rule Engine. Conditions will only be met with the data available within Sprinklr.

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