Metric

Description

Twitter Direct Messages

The number of Direct Messages that your Twitter account has received.

Twitter Followers

This value is returned from the Twitter API. This is an Account-level metric. This gives the followers of the account.

Twitter Followings

The number of Twitter accounts being followed, is listed as "Following" on the account profile.

Twitter Likes

The number of items that your Twitter account has favorited.

Twitter Listed

The number of lists in which your Twitter account appears.

Twitter Mentions

The number of mentions of your Twitter account.

Twitter New Followers

The number of new Followers added to your Account.

Twitter Profile Clicks

A count of how many times the User (Tweet author) has had their profile clicked from this Tweet.

Twitter Profile Clicks per Hour

A count of how many times the User (Tweet author) has had their profile clicked from this Tweet by the hour.

Twitter Replies

The number of replies to your Twitter account.

Twitter Retweets

The number of retweets of your Twitter account.

Twitter Sent Direct Messages

The number of Direct Messages that your Twitter account has sent.

Twitter Sent Mentions

The number of Mentions that your Twitter account has sent.

Twitter Sent Replies

The number of Replies that your Twitter account has sent.

Twitter Sent Retweets

The number of Re-tweets that your Twitter account has sent.

Twitter Sent Updates

The number of updates that your Twitter account posted.

Twitter Un-followers

The number of accounts that have un-followed your Twitter account.

Twitter Un-followings

The number of accounts that your Twitter account has unfollowed.