Twitter Reporting Updates
Updated
Twitter InsightsTrack Deprecation
Twitter will be deprecating InsightsTrack metrics from 1st August, 2023. These metrics provide real-time data for reporting metrics. In addition to the InsightsTrack metric, the following additional metrics will also be deprecated as these metrics were copied from your respective InsightsTrack metrics:
Twitter Unique Impressions
Twitter Un-favorites
Twitter Un-replies
Twitter Unique Engagements
Twitter Un-quote tweets
Twitter Un-retweets
Twitter Video Viewed 95%
Note: The existing dashboard will continue to work but data will stop coming for these metrics post 1st August, 2023.
List of InsightsTrack metrics
Metrics | Recommended Metrics for Replacement | Comments |
Twitter App Install Attempts (Insights) | Twitter App Install Attempts | |
Twitter App Opens (Insights) | Twitter App Opens | |
Twitter Detail Expands (Insights) | Twitter Detail Expands | |
Twitter Email Tweet Clicks (Insights) | Twitter Email Tweet | |
Twitter Favorites (Insights) | Twitter Post Likes | |
Twitter Hashtag Clicks (Insights) | Twitter Hashtag Clicks | |
Twitter Impressions (Insights) | Twitter Impressions | |
Twitter Permalink Clicks (Insights) | Twitter Permalink Clicks | |
Twitter Profile Clicks (Insights) | Twitter Profile Clicks | |
Twitter Quote Tweets (Insights) | Twitter Quote Tweets | |
Twitter Replies (Insights) | Twitter Post Replies | |
Twitter Retweets (Insights) | Twitter Post Retweets | |
Twitter Total Engagements (Insights) | Twitter Total Engagements | |
Twitter URL clicks (Insights) | Twitter URL Clicks | |
Twitter Un-favorites (Insights) | - | No equivalent metric available |
Twitter Un-quote tweets (Insights) | - | No equivalent metric available |
Twitter Un-replies (Insights) | - | No equivalent metric available |
Twitter Un-retweets (Insights) | - | No equivalent metric available |
Twitter Unique Engagements (Insights) | - | No equivalent metric available |
Twitter Unique Impressions (Insights) | Twitter Post Estimated Reach | Note that this is an estimated metric and consider followers of Twitter account and users that have retweeted the tweet. |
Twitter User Follows (Insights) | Twitter User Follows | |
Twitter Video Starts (Insights) | Twitter Video Starts | |
Twitter Video Viewed 100% (Insights) | Twitter Video Viewed 100% | |
Twitter Video Viewed 25% (Insights) | Twitter Video Viewed 25% | |
Twitter Video Viewed 50% (Insights) | Twitter Video Viewed 50% | |
Twitter Video Viewed 75% (Insights) | Twitter Video Viewed 75% | |
Twitter Video Viewed 95% (Insights) | - | No equivalent metric available |
Twitter Video Views (Insights) | Twitter Video Views | |
Twitter Media Views (Insights) | Twitter Media Views | |
Twitter Media Engagements (Insights) | Twitter Media Engagements |
Twitter V2 Metrics
We are also launching new metrics for Twitter that will give organic and paid breakdowns for Impressions, Video Views, Likes, Replies, Retweets, URL Clicks and Profile Clicks.
List of V2 metrics
Metric | Definition |
Twitter Post Organic Impressions (V2) | A count of how many times the Tweet has been viewed (not unique by user) from an organic context. A view is counted if any part of the Tweet is visible on the screen. |
Twitter Post Promoted Impressions (V2) | A count of how many times the Tweet has been viewed (not unique by user) from a promoted context. A view is counted if any part of the Tweet is visible on the screen. |
Twitter Post Organic Likes (V2) | A count of how many times the tweet viewed from an organic context has been liked. |
Twitter Post Promoted Likes (V2) | A count of how many times the tweet viewed from a promoted context has been liked. |
Twitter Post Organic Video Starts (V2) | A count of how many times a video in the Tweet was started when viewed from an organic context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Organic Video Viewed 25% (V2) | A count of how many times 25% of a video in the Tweet was viewed from an organic context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Organic Video Viewed 50% (V2) | A count of how many times 50% of a video in the Tweet was viewed from an organic context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Organic Video Viewed 75% (V2) | A count of how many times 75% of a video in the Tweet was viewed from an organic context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Organic Video Viewed 100% (V2) | A count of how many times 100% of a video in the Tweet was viewed from an organic context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Starts (V2) | A count of how many times a video in the Tweet was started when viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Viewed 25% (V2) | A count of how many times 25% of a video in the Tweet was viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Viewed 50% (V2) | A count of how many times 50% of a video in the Tweet was viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Viewed 75% (V2) | A count of how many times 75% of a video in the Tweet was viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Viewed 100% (V2) | A count of how many times 100% of a video in the Tweet was viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
Twitter Post Organic Replies (V2) | A count of how many times the tweet viewed from an organic context has been replied to. |
Twitter Post Promoted Replies (V2) | A count of how many times the tweet viewed from a promoted context has been replied to. |
Twitter Post Organic Retweets (V2) | A count of how many times the tweet viewed from an organic context has been retweeted. Please note that this does not include Quote Tweets (“Retweets with comment”). |
Twitter Post Promoted Retweets (V2) | A count of how many times the tweet viewed from a promoted context has been retweeted. Please note that this does not include Quote Tweets (“Retweets with comment”). |
Twitter Post Organic URL Link Clicks (V2) | A count of the number of times a user clicks on a URL link or URL preview card in a Tweet viewed from an organic context. |
Twitter Post Promoted URL Link Clicks (V2) | A count of the number of times a user clicks on a URL link or URL preview card in a Tweet viewed from a promoted context. |
Twitter Post Organic User Profile Clicks (V2) | A count of the number of times a user clicks the display name, user name or profile picture of a Tweet viewed from an organic context. |
Twitter Post Promoted User Profile Clicks (V2) | A count of the number of times a user clicks the display name, user name or profile picture of a Tweet viewed from a promoted context. |
Twitter Post Organic Video Views (V2) | A count of how many times the video included in the Tweet has been viewed from an organic context. The metric includes the combined views from any instance where the video has been retweeted or reposted in separate Tweets. |
Twitter Post Promoted Video Views (V2) | A count of how many times the video included in the Tweet has been viewed from a promoted context. The metric includes the combined views from any instance where the video has been Retweeted or reposted in separate Tweets. |
FAQs
Q. Will there be any new metrics that will provide real-time data?
Ans. No, Twitter hasn’t announced any new metrics that will provide real-time data to replace InsightsTrack.
Q. What action do I need to take to ensure dashboards are not failing?
Ans. Replace existing InsightsTrack widgets with respective metrics mentioned in the list. In case, you don’t make any changes, the dashboards will continue to work with data shown as zero for these metrics.
Q. How do I access the new Twitter V2 metrics?
Ans. You need to re-add your Twitter account after 1-Aug-2023. The data will start coming for Tweets.
Q. I can see Twitter Impressions and 2 additional metrics for Impressions. How are they different?
Ans. Existing Twitter Impressions metric is updated for 60 days after it is published whereas the new Twitter Post Organic Impressions and Twitter Post Paid Impressions are updated for only 30 days.