X Post & Poll Insights
Updated
You can leverage X insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels, and live videos that you've created to see how each one performed and how people engaged with them.
Post Insights
Metric | Description |
X App Install Attempts | A count of how many times an App Install event has occurred from the Tweet. |
X App Install Attempts per Hour | A count of how many times an App Install event has occurred from the Tweet by the hour. |
X App Opens | A count of how many times an App Open event has occurred from the Tweet. |
X App Opens per Hour | A count of how many times an App Open event has occurred from the Tweet by the hour. |
X Detail Expands | A count of how many times the Tweet has been clicked to see more details. |
X Detail Expands per Hour | A count of how many times the Tweet has been clicked to see more details by hour. |
X Email Tweet | A count of how many times the Tweet has been shared via email. |
X Email Tweet per Hour | A count of how many times the Tweet has been shared via email by the hour. |
X Engagement API Retweets | A count of how many times the Tweet has been Retweeted. |
X Hashtag Clicks | A count of how many times a hashtag in the Tweet has been clicked. |
X Hashtag Clicks per Hour | A count of how many times a hashtag in the Tweet has been clicked by hour. |
X Impressions* | A count of how many times the Tweet has been viewed. Twitter Impressions is a lifetime metric which was exposed just so that it can be made compatible with other lifetime metrics such as Twitter Reach, Twitter likes etc. This is also again sourced from Twitter Impressions(Insights) metric itself. |
X Impressions Trend | A count of how many times the Tweet has been viewed. This is a trend metric, presenting a value by the Date of engagement. |
X Impressions per Hour | A count of how many times the Tweet has been viewed by the hour. |
X Likes Per Hour | A count of how many times the Tweet has been liked by the hour. |
X Media Clicks (Deprecated) | A count of how many times media such as an image or video in the Tweet has been clicked. |
X Permalink Clicks | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked. |
X Permalink Clicks per Hour | A count of how many times the permalink to the Tweet (the individual web page dedicated to this Tweet) has been clicked by hour. |
X Post Direct Reach | Direct reach (previously called Reach 1) estimates the reach of your post across your Twitter followers. Typically this is calculated as Posts x Followers. |
X Post Direct Reach Trend | Direct reach (previously called Reach 1) estimates the reach of your post across your Twitter followers. Typically this is calculated as Posts x Followers. This is a trend metric, presenting a value by the Date of engagement. |
X Post Likes* | A count of the number of times the post has been favorited. |
X Post Likes Trend | A count of the number of times the post has been favorited. This is a trend metric, presenting a value by the Date of engagement. |
X Estimated Reach | This is a cumulative reach metric that combines Twitter Post Direct Reach and Twitter Estimated Reach by Retweets. |
X Estimated Reach Trend | This is a cumulative reach metric that combines Twitter Post Direct Reach and Twitter Estimated Reach by Retweets. This is a trend metric, presenting a value by the Date of engagement. |
X Estimated Reach By Retweet | An additional measure of reach, Reach by Retweets, calculates the number of RTs x their author's followers. |
X Estimated Reach By Retweet Trend | An additional measure of reach, Reach by Retweets, calculates the number of RTs x their author's followers. This is a trend metric, presenting a value by the Date of engagement. |
X Post Replies* | The number of replies that your Twitter post has received. |
X Post Replies Count | This metric gives the count of replies made on a twitter post. This data comes from engagement API and is updated for 60 days. |
X Post Replies Trend | The number of replies that your Twitter post has received. This is a trend metric, presenting a value by the Date of engagement. |
X Post Retweets* | The number of retweets that your Twitter post has received. |
X Post Retweets Trend | The number of retweets that your Twitter post has received. This is a trend metric, presenting a value by the Date of engagement. |
X Replies Per Hour | A count of how many times the Tweet has been replied to by the hour. |
X Retweets Per Hour | A count of how many times the Tweet has been Retweeted by the hour. |
X Total Engagements* | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to the sum of individual Twitter metrics. |
X Total Engagements Per Hour | A count of the number of times a user has interacted with the Tweet by the hour. |
X Total Engagements Trend | A count of the number of times a user has interacted with the Tweet. This value is provided by Twitter API and is not equal to the sum of individual Twitter metrics. This is a trend metric, presenting a value by the Date of engagement. |
X URL Clicks | A count of how many times a URL in the Tweet has been clicked. |
X URL Clicks per Hour | A count of how many times a URL in the Tweet has been clicked by the hour. |
X User Follows | A count of how many times the User (Tweet author) has been followed by this Tweet. |
X User Follows per Hour | A count of how many times the User (Tweet author) has been followed from this Tweet by the hour. |
X Video Views* | A count of how many times a video in the Tweet has been viewed. |
X Video Views per Hour | A count of how many times a video in the Tweet has been viewed by the hour. |
Volume of X Sent Direct Messages | The number of Twitter Sent Direct Messages that have been published. |
Volume of X Sent Mentions | The number of Twitter Sent mentions that have been published. |
Volume of X Sent Replies | The number of Twitter Sent replies that have been published. |
Volume of X Sent Retweets | The number of Twitter Sent retweets that have been published. |
Volume of X Sent Update | The number of Twitter Sent Updates that have been published. |
* The post-level metrics denoted with an asterisk (*) are provided by Engagement API. Rest of the Metrics are equivalent/insights track.
X Insights Track
The Twitter Insights Track in Sprinklr provides real-time engagement data in Reporting Insights. There are now 29 new Tweet-level impression and engagement metrics for owned Twitter accounts, reported in real-time in Sprinklr. Data for these Tweets are available for 7 days after the Tweet was made.
Metric | Description |
X App Install Attempts (Insights) | The Install button was clicked on an App card. |
X App Opens (Insights) | The Open button was clicked on an App card. |
X Detail Expands (Insights) | The more details button on the Tweet was clicked on. |
X Email Tweet Clicks (Insights) | The Email Tweet button was clicked. |
X Favorites (Insights) | The Tweet was favorited (also known as liked). |
X Hashtag Clicks (Insights) | A hashtag in the Tweet was clicked on. |
X Impressions (Insights) | Twitter Impressions(Insights) metric comes from Insights track API which is updated for the first 7 days from the time the post was published. This metric is compatible with only other insights metrics. |
X Media Clicks (Insights) (Deprecated) | Media in the Tweet was clicked on. |
X Permalink Clicks (Insights) | The permalink to the Tweet (timestamp on the Tweet) was clicked on. |
X Profile Clicks (Insights) | The User (Tweet Author) had their profile clicked from this Tweet. |
X Quote Tweets (Insights) | The Tweet that was quoted (Retweet with comment). |
X Quote Tweets (Engagement) | The count of how many times the Tweet was quoted (Retweet with comment). Data for these Tweets are available for 60 days after the Tweet was published. |
X Replies (Insights) | The Tweet was replied to. |
X Retweets (Insights) | The Tweet was retweeted. |
X Total Engagements (Insights) | A count of the number of users interacted with the Tweet. |
X URL clicks (Insights) | A URL in the Tweet was clicked on. |
X Un-favorites (Insights) | A favorite on the Tweet was removed. |
X Un-quote tweets (Insights) | A quote of the Tweet was deleted. |
X Un-replies (Insights) | A reply to the Tweet was deleted. |
X Un-retweets (Insights) | A retweet to the Tweet was deleted. |
X Unique Engagements (Insights) | A count of the number of times a user has interacted with the Tweet. |
X Unique Impressions (Insights) | A count of how many people have seen the Tweet |
X User Follows (Insights) | The User (Tweet Author) was followed by this Tweet. |
X Video Starts (Insights) | A video in the Tweet was started, either due to auto play or being tapped to start. |
X Video Viewed 100% (Insights) | 100% of a video in the Tweet was viewed. |
X Video Viewed 25% (Insights) | 25% of a video in the Tweet was viewed. |
X Video Viewed 50% (Insights) | 50% of a video in the Tweet was viewed. |
X Video Viewed 75% (Insights) | 75% of a video in the Tweet was viewed. |
X Video Viewed 95% (Insights) | 95% of a video in the Tweet was viewed. |
X Video Views (Insights) | A video in the Tweet was viewed. This metric corresponds to Twitter's viewing standard of 100% of the video rendered and viewed for at least three seconds. |
X Media Views | This includes all views (autoplay and click) of your media counted across videos, vines, gifs and images. Please note that Tweets with images do not show a media_views metric in the analytics dashboard but will be available through Engagement API or through Sprinklr. |
X Insights Metrics and Its Equivalent Metrics
Both the X Insights metrics and its equivalent metrics provide the same results as they save data for 7 days. Equivalent metrics are introduced to allow users to create custom metrics within the same report types. However, there are a few exceptions where the equivalent metrics may display different results because it saves data for 60 days as opposed to the Twitter Insights metrics which save data for 7 days. The following are the metrics that may have different results:
X Insights Metric Data is saved for 7 days | Equivalent Metric Data is saved for 60 days |
X Impressions (Insights) | X Impressions |
X Total Engagements (Insights) | X Total Engagements |
X Retweets (Insights) + Twitter Un-retweets (Insights) | X Post Retweets |
X Replies (Insights) + Twitter Un-replies (Insights) | X Post Replies |
X Video Views (Insights) | X Video Views |
Note: All post-level data including Engagements, Impressions, Video Views, etc. for all Social Channels are updated at Sprinklr's end only for the first 60 days from the post published date.
X Poll Insights
You can leverage X insights to learn more about overall trends across your followers and understand how your poll is performing with your audience. You will be able to report on X Polls, by drilling down into the poll results and options, percentage of votes in each poll option, etc.
Metric | Description |
X Poll Label | The label for each option of an X Poll. |
X Poll Start Time | The timestamp of when the X Poll was started. |
X Poll End Time | The timestamp of when the X Poll was ended. |
X Poll Duration | The total duration when the X Poll was active. |
X Poll Votes | The total number of votes received for each option/label of an X Poll. To be plotted with "X Poll Label" |