X (formerly Twitter) Account Insights
Updated
You can leverage X insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, and videos that you've created to see how each one performed and how people engaged with them.
Account Insights
Metric | Description |
X Direct Messages | The number of Direct Messages that your X account has received. |
X Followers | This value is returned from the X API. This is an Account-level metric. This gives the followers of the account. |
X Followings | The number of X accounts being followed, is listed as "Following" on the account profile. |
X Likes | The number of items that your X account has favorited. |
X Listed | The number of lists in which your X account appears. |
X Mentions | The number of mentions of your X account. |
X New Followers | The number of new Followers added to your Account. |
X Profile Clicks | A count of how many times the User (Tweet author) has had their profile clicked from this Tweet. |
X Profile Clicks per Hour | A count of how many times the User (Tweet author) has had their profile clicked from this Tweet by the hour. |
X Replies | The number of replies to your X account. |
X Retweets | The number of retweets of your X account. |
X Sent Direct Messages | The number of Direct Messages that your X account has sent. |
X Sent Mentions | The number of Mentions that your X account has sent. |
X Sent Replies | The number of Replies that your X account has sent. |
X Sent Retweets | The number of Re-tweets that your X account has sent. |
X Sent Updates | The number of updates that your X account posted. |
X Un-followers | The number of accounts that have un-followed your X account. |
X Un-followings | The number of accounts that your X account has unfollowed. |