Metrics

Description

YouTube Channel Likes

As defined by YouTube, this metric is the number of times that users indicated that they liked a video by giving it a positive rating.

YouTube Channel Likes By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users indicated that they liked a video by giving it a positive rating. This metric should be used in conjunction with the dimension Country.

YouTube Channel Shares

As defined by YouTube, this metric is the number of times that users shared a video through the Share button.

YouTube Channel Shares By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users shared a video through the Share button. This metric should be used in conjunction with the dimension Country.

YouTube Channel Views

As defined by YouTube, this metric is defined as the number of times that your channel (all the videos) was viewed.

YouTube Channel Views By Country

This metric is provided via the YouTube API and includes the number of views of the YouTube Channel. This metric should be used in conjunction with the dimension Country.

YouTube Channel Views By Demographics

This metric is provided via the YouTube API and includes the number of views of the YouTube Channel.

YouTube Channel Views by Referrer

As defined by YouTube, this metric shows all views based on the manner in which viewers reached all videos on a channel. For example, it identifies the number of views that stemmed from a Google search or from a link to a related video. This metric must be used in conjunction with the dimension YouTube Traffic Referrer.

YouTube Channel Subscribers

A metric retrieved from the YouTube API is YouTube Channel Subscribers Gained minus YouTube Channel Subscribers Lost.

YouTube Channel Subscribers Gained

As defined by YouTube, this metric is the number of times that users subscribed to a channel. A channel can gain or lose subscribers in several places, including the video watch page, the channel page, and the guide that appears on the YouTube home page. In channel reports, this metric includes subscribers gained from any of these places. However, in reports that use either the video dimension or the filter parameter to restrict the response to only include data for a particular video, the Subscribers Gained metric will only include statistics from the specified video's watch page.

YouTube Channel Subscribers Gained By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users subscribed to a channel. This metric should be used in conjunction with the dimension Country.

YouTube Channel Subscribers Lost

As defined by YouTube, this metric is the number of times that users unsubscribe from a channel. Data for this metric is reported similar to the Subscribers Gained metric. In channel reports, this metric includes subscribers lost through any mechanism through which users can unsubscribe from a channel. However, in reports that use either the video dimension or the filter parameter to restrict the response to only include data for a particular video, this metric only includes users who unsubscribed from the specified video's watch page.

YouTube Channel Subscribers Lost By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users unsubscribe from a channel. This metric should be used in conjunction with the dimension Country.

YouTube Channel Comments

As defined by YouTube, this metric is the number of times that users comment on a video.

YouTube Channel Comments By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users comment on a video. This metric should be used in conjunction with the dimension Country.

YouTube Channel Dislikes

As defined by YouTube, this metric is the number of times that users indicated that they disliked a video by giving it a negative rating.

YouTube Channel Dislikes By Country

This metric is provided via the YouTube API. Google defines this as the number of times that users indicated that they disliked a video by giving it a negative rating. This metric should be used in conjunction with the dimension Country.

YouTube Channel Estimated Minutes Watched

As defined by YouTube, this metric is the number of minutes that users watched videos for the specified channel, content owner, or video.

YouTube Channel Estimated Minutes Watched By Country

As defined by YouTube, this metric is the number of minutes that users watched videos for the specified channel, content owner, or video. This metric should be used in conjunction with the dimension Country.

YouTube Channel Estimated Minutes Watched By Referrer

As defined by YouTube, this metric shows the estimated minutes based on the manner in which viewers reached all videos on a channel. This metric must be used in conjunction with the dimension YouTube Traffic Referrer.

YouTube Channel Earnings

The total estimated earnings (net revenue) from all Google-sold advertising sources as well as from non-advertising sources for the selected date range and region. Estimated earnings are subject to month-end adjustment and do not include partner-sold and partner-served advertising.

YouTube Channel Earnings By Country

The total estimated earnings (net revenue) from all Google-sold advertising sources as well as from non-advertising sources for the selected date range and region. Estimated earnings are subject to month-end adjustment and do not include partner-sold and partner-served advertising. This should be used in conjunction with the dimension Country.

YouTube Channel Average View Duration

As defined by YouTube, this metric is the average length, in seconds, of video playbacks.

YouTube Channel Average View Duration By Country

As defined by YouTube, this metric is the average length, in seconds, of video playbacks. This metric should be used in conjunction with the dimension Country.

YouTube Channel Average View Percentage

As defined by YouTube, this metric is the average percentage of a video watched during video playback.

YouTube Channel Average View Percentage By Country

This metric is provided via the YouTube API. Google defines this as the percentage of viewers who were logged in when watching your video. This metric should be used in conjunction with the dimension Country.

YouTube Channel Annotation Close Rate

As defined by YouTube, this metric is the ratio of annotations that viewers closed to the total number of annotation impressions.

YouTube Channel Annotation Close Rate By Country

As defined by YouTube, this metric is the ratio of annotations that viewers close to the total number of annotation impressions. This metric should be used in conjunction with the dimension Country.

YouTube Channel Ad Impressions

As defined by YouTube, this metric is the ratio of annotations that viewers clicked to the total number of clickable annotation impressions. This metric should be used in conjunction with the dimension Country.

YouTube Channel Gross Revenue

The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with earnings, or net revenue, which factors in your share of ownership and revenue-sharing agreements.

YouTube Channel Gross Revenue By Country

The estimated gross revenue, in USD, from all Google-sold or DoubleClick-partner-sold advertising for the selected date range and region. Gross revenue is subject to month-end adjustment and does not include partner-served advertising. Gross revenue should not be confused with earnings, or net revenue, which factors in your share of ownership and revenue-sharing agreements. This should be used with the dimension Country.

YouTube Channel Gross Revenue Per Thousand Ad Impressions

The estimated gross revenue per thousand ad impressions.

YouTube Channel Gross Revenue Per Thousand Ad Impressions By Country

The estimated gross revenue per thousand ad impressions. This should be used with the dimension Country.

YouTube Channel Gross Revenue Per Thousand Playbacks

The estimated gross revenue per thousand playbacks.

YouTube Channel Gross Revenue Per Thousand Playbacks By Country

The estimated gross revenue per thousand playbacks. This should be used with the dimension Country.

YouTube Channel Monetized Playbacks

The number of instances when a viewer played your video and was shown at least one ad impression. A monetized playback is counted if a viewer is shown a pre roll ad but quits watching the ad before your video ever starts. The expected estimated error for this figure is ±2.0%.

YouTube Channel Monetized Playbacks By Country

The number of instances when a viewer played your video and was shown at least one ad impression. A monetized playback is counted if a viewer is shown a pre roll ad but quits watching the ad before your video ever starts. The expected estimated error for this figure is ±2.0% This metric should be used in conjunction with the dimension Country.

YouTube Channel Unique Views (Deprecated)

As defined by YouTube, this metric is defined as the number of unique viewers that watched a video. This calculation is based on the number of unique cookies and, therefore, will overcount users who are using multiple devices or browsers.

YouTube Channel 30 Day Unique Views (Deprecated)

The unique metric specifies the number of unique cookies associated with views in the 30-day period. (This number overcounts users who are using multiple devices or browsers.)

YouTube Channel 7 Day Unique Views (Deprecated)

As defined by YouTube, this metric is defined as the number of unique viewers that watched a video. This calculation is based on the number of unique cookies and, therefore, will overcount users who are using multiple devices or browsers. (7-day metric)

YouTube Channel Favorites (Deprecated)

A metric retrieved from the YouTube API that is YouTube Channel Favorites Added minus YouTube Channel Favorites Removed.

YouTube Channel Favorites Added (Deprecated)

As defined by YouTube, this metric is the number of times that users marked a video as a favorite video.

YouTube Channel Favorites Added By Country (Deprecated)

As defined by YouTube, this metric is the number of times that users marked a video as a favorite video. This metric should be used in conjunction with the dimension Country.

YouTube Channel Favorites By Country (Deprecated)

As defined by YouTube, this metric is the number of times that users marked a video as a favorite video. This metric should be used in conjunction with the dimension Country.

YouTube Channel Favorites Removed (Deprecated)

As defined by YouTube, this metric is the number of times that users removed a video from their favorite video lists.

YouTube Channel Favorites Removed By Country (Deprecated)

As defined by YouTube, this metric is the number of times that users removed a video from their favorite video lists. This metric should be used in conjunction with the dimension Country.