AppsFlyer Ads Reporting Metrics & Dimensions
Updated
Once your AppsFlyer is integrated, you'll be able to view analytics data in Ads Reporting. The following metrics are available and can be used to build widgets in custom dashboards.
Supported Dimensions and Metrics for Reporting
Available Dimensions
Dimensions | Description |
AppsFlyer Ad ID | The Ad ID as reported by AppsFlyer. |
AppsFlyer Ad Name | The Ad Name as reported by AppsFlyer. |
AppsFlyer Ad Set ID | The Ad Set ID as reported by AppsFlyer. |
AppsFlyer Ad Set Name | The Ad Set Name as reported by AppsFlyer. |
AppsFlyer Campaign ID | The Campaign ID as reported by AppsFlyer. |
AppsFlyer Campaign Name | The Campaign Name as reported by AppsFlyer. |
AppsFlyer Application | The name of the AppsFlyer application. |
AppsFlyer Attributed Touch Type | The type of touch attributed by AppsFlyer. Possible values: click/impression/TV/pre-installed. Re-engagement: click, an impression (re-attribution only). |
AppsFlyer Event Name | The name of the AppsFlyer event that took place. Any action that a user performs in an app: purchase, sign-in, passing a game level. |
AppsFlyer Event Source | The source of the AppsFlyer event - either SDK or S2S. |
AppsFlyer Channel | The AppsFlyer channel of the media source. Example: YouTube for Google, Instagram for Facebook |
AppsFlyer Platform | The AppsFlyer platform with possible values as iOS, Android, or Windows Mobile. |
AppsFlyer Attribution Lookback | The AppsFlyer lookback window for click attribution. The window duration is the maximum CTIT (click time to install) for the new user to be attributed to the source displaying the ad/link. |
AppsFlyer Country | The country where the install or event occurred. Provide in Country Code. Example: GB, US. |
AppsFlyer State | The state where the install or event occurred. This information is based on IP from the SDK. |
AppsFlyer Currency | The AppsFlyer event revenue currency as reported to the SDK. |
AppsFlyer Event Time | The timestamp for an occurred in-app AppsFlyer event. |
AppsFlyer Device Type | The commercial model name of the device where the install or event occurred. Example: SM-GM284 or iPhone7 |
AppsFlyer Media Source | The media source attributed to the mobile app install or post-install event. |
Available Metrics
Metrics | Description |
AppsFlyer Install | The number of AppsFlyer installs that occurred. |
AppsFlyer Event Count | The number of AppsFlyer events that occurred. |
AppsFlyer Cost Value | The AppsFlyer Cost in original currency. Supports up to 4 digits after the decimal point. Example: 320.5095 |
AppsFlyer Event Revenue | The amount of revenue using AppsFlyer Event Revenue Currency. |
AppsFlyer Cohort metrics in Sprinklr
The AppsFlyer reporting metrics within Sprinklr will obey the following syntax:
AppsFlyer Cohort <metric name> <cohort period> (cohort type) <conversion type> <post attribution touch type> |
where:
Cohort Period = 0 Day, 1 Day, and so on. For cumulative data, it will be within 7 days and so on.
Cohort Type = User Acquisition, Unified or Retargeting.
Conversion Type = Reattribution, Install, or Retargeting.
Post Attribution Touch Type = Post Click, or Post Impression.
