Facebook Daily & Lifetime Reach Metrics
Updated
You can report on Reach/Frequency metrics for your Facebook Ads based on various use cases. In this article, we are providing you the metrics along with the examples/details about the use cases they serve.
To gain unique data insights in Ads Reporting, you need to add a widget in the Ads reporting Dashboard. For more details, refer to How to Create a Paid Custom Widget and How to Create an Ads Dashboard.
Metric | Use Case & Limitations | How to Use (Hover to Zoom) |
Daily Reach | It reflects the number of unique people reached each day. If you are using this metric without using the Date dimension, the sum across days will not be unique. So it is advised to use Date dimension while using this metric. Example:
Let's say, 1000 people across the 2 days are the same if the time range selected is Jan 1st-2nd and the value depicted by the metric Daily reach = 7000 (4000+3000). Actual unique people reached across 2 days = 6000 (because 1000 people are the same). | |
Paid Initiative Lifetime Reach | It reflects the number of unique people reached via a paid initiative. If you are using this metric without using the Paid Initiative dimension, the sum across Paid Initiatives will not be unique. It is important to add the ad end date in the date range. Example:
It is advised to filter on any one Paid Initiative or use the Paid Initiative dimension. Use the time range more than 1st - 5th Jan when reporting on Paid Initiative A. | |
Ad Set Lifetime Reach | The behavior of this metric is similar to the Paid Initiative Lifetime Reach metric at the ad set level. It is important to add the ad end date in the date range. | |
Ad Variant Lifetime Reach | The behavior of this metric is similar to the Paid Initiative Lifetime Reach metric at the ad variant level. Note that the Ad Variant Lifetime Reach metric is mapped only to Facebook, and it would not be possible to separately view the metric for Instagram posts. It is important to add the ad end date in the date range. | |
Reach | Unlike the above metrics, this metric lets you report unique reach across Dates/Paid Initiatives. These metrics require a unique metric configuration for the ad-account for which you wish to view unique reach for the whole account/ across Paid Initiatives/Ads. If you want to Configure and Use these metrics, refer to How to Create Ads Unique Metrics. |