Facebook & Instagram Ads Reporting Dimensions
Updated
Leverage this detailed list of all Facebook and Instagram dimensions available in Sprinklr's Ads Reporting to gain more insight into your Facebook and Instagram Ads. Given below is a list of all Facebook and Instagram dimensions, along with their descriptions.
Dimension Name | Sprinklr Dimension Name | Dimension Description |
Date | Date | Breakdown of Data by Date. |
Media Type | Media Type | Breakdown of Data by Media Type. |
Day | Day Of Week | Breakdown of Data by Day of the Week. |
Age | Facebook Age | The age ranges used in targeting for your ad set. |
Gender | Facebook Gender | Breakdown of Data by Gender of the user. |
Campaign | Paid Initiative | Breakdown of Data by Paid Initiative. |
Ad post | Ad Post | Breakdown of Data by your Ad Post. |
Country | Facebook Country | The countries where the people you've reached are located. |
Device | Facebook Device | The type of device, such as "Desktop," “Connected TV,” "Smartphone," and "Tablet." |
Publisher Platform | Facebook Publisher Platform | Which platform your ad was shown on, for example, Facebook, Instagram, or Audience Network. |
Platform Position | Facebook Position | Where your ad was shown within a platform, for example, on Facebook desktop Feed or Instagram Mobile Feed. |
Ad Set | Ad Set | Breakdown of Data by Ad Set. |
Month Of Year | Month Of Year | Breakdown of Data by Month Of Year. |
Title | Title | Title of your Ad/Ad Variant/Campaign. |
Ad Objective | Ad Objective | The objective that you selected for your campaign. |
Paid Initiative Status | Paid Initiative Status | Status of the campaign. |
Body | Body | The text displayed in the body of your ad. |
Ad Account | Ad Account | Breakdown data by Account. |
Time of Day | Time of Day (Ad Account Time Zone) | Each hour of the day, represented by 1 to 24. |
Call To Action | Call To Action | View your data by call to action. These values are estimated. For offsite conversion metrics, this breakdown is in development. |
Region | Facebook Region | The regions where the people you've reached are located. |
Impression Device | Impression Device | View your data by the devices that people were using when they saw your ads. These values are estimated. |
Ad Set Name | Ad Variant Name | Breakdown of Data by Ad Name. |
Ad group | Ad Account Group | Breakdown of Data by Account Group. |
Image, Video and slideshow | Facebook Dynamic Creative Image | The ID of the image asset involved in impression, click or action. |
Call to action | Facebook Dynamic Creative Call to Action | The ID of the call to action asset involved in impression, click, or action. |
Description | Facebook Dynamic Creative Description | The ID of the description asset involved in impression, click or action. |
Website URL | Facebook Dynamic Creative Website Url | View your data by website URL. |
Conversion | Conversion Metric | Number of actions as a result of your ads. |
Ad Variant ID | Ad Variant Id | Breakdown by ID of your Ad Variant. |
Ad Set Status | Breakdown by Ad Set Run Status. | |
Ad Status | Ad Variant Status | Breakdown data by Google Ad Status. |
Product ID | Product | The ID and name of the product involved in impression, click, or action. |
Buying type | Ad Buying Type | The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding or reach and frequency buying. This field is currently only visible at the campaign level. |
Ad post id | Ad Post Id | Breakdown of Data by Post ID. |
Published Date | Published Date | Date Ad was published. |
Ad Account Id | Ad Account Id | ID of the account through which ad is published. |
Media Type | Ad Media Type | View your data by the type of media in your ad. Media can include image, video or both image and video. |
Campaign Id | Ad Post Campaign Id | This shows the breakdown of results by campaign ID. |
Ad Set Id | Ad Set Id | This shows the breakdown of results by ad set ID. |
DMA | Designated Market Area | DMA (Designated Market Area) regions are the 210 geographic areas in the United States in which local television viewing is measured by The Nielsen Company (Facebook). |
Destination | Destination | View your data by the URL by people went to after clicking your ad. |
Facebook Carousel Card ID | Facebook Carousel Card ID | The ID of the specific carousel card that people engaged with when they saw your ad. |
Facebook Carousel Card Name | Facebook Carousel Card Name | The specific carousel card that people engaged with when they saw your ad. The cards are identified by their headlines. |
Facebook Device Platforms | Facebook Device Platforms | The type of device, mobile or desktop, used by people when they viewed or clicked on an ad, as shown in ads reporting. |
Headline | Facebook Dynamic Creative Headline | View your data by Headline. |
Image, Video and slideshow | Facebook Dynamic Creative Video | The ID of the video asset involved in impression, click or action. |
Ad Name | Ad Name | This shows the breakdown of results by ad name. |
Campaign ID | Paid Initiative Id | This shows the breakdown of results by campaign ID. |
Pixel11 | Pixel | The number of purchase events tracked by the pixel or Conversions API on your website and attributed to your ads. |
Tracking Pixel | Tracking Pixel | Track user behavior, site conversions, web traffic, and other metrics at Ad Variant level. |
Instagram Page | Instagram Page | The Instagram Page associated with the Ad Variant. |
Product Set | Product Set | N/A |