Google Analytics Ads Reporting Metrics & Dimensions
Updated
Once your Google Analytics profile is integrated, you'll be able to view analytics data alongside social data in Reporting Insights and Ads Reporting. The following metrics are available and can be used to build widgets in custom dashboards.
Terms | Description |
Select Measurement | |
All Goal Values | The total numeric value for all goals defined in the profile. |
New Users | The number of sessions marked as a user's first sessions. |
All Goal Starts | The total number of starts for all goals defined in the profile. |
Daily Users | The total number of daily active users for the requested time period. |
Sessions | The total number of sessions. |
Page Views | The total number of page views for the property. |
Time On Page | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property. |
Single Page Session Percentage | The percentage of a single session. |
Entrances | The number of entrances to the property measured as the first-page view in a session and typically used with the landing page path. |
Transaction Revenue | The total sale revenue (excluding shipping and tax) of the transaction. |
Entrance Rate | The percentage of page views in which this page was the entrance. |
Page Value | The average value of this page or set of pages, which is equal to (Transaction Revenue + All Goal Values) / Unique Page Views. |
Exit Rate | The percentage of exits from the property that occurred out of the total page views. |
Organic Searches | The number of organic searches happened in a session. This metric is search engine agnostic. |
Unique Page Views | Unique Page Views is the number of sessions during which the specified page was viewed at least once. A unique page view is counted for each page URL + page title combination. |
Item Quantity | The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
Goal Value Per Session | The average goal value of a session. |
Average Time On Page | The average time users spent viewing this page or a set of pages. |
Transactions | The total number of transactions. |
Session Duration | Total duration (in seconds) of users' sessions. |
Average Session Duration | The average duration (in seconds) of users' sessions. |
All Goal Completions | The total number of completions for all goals defined in the profile. |
Exits | The number of exits from the property. |
Single Page Session | A single session can contain multiple page views, events, social interactions, and e-commerce transactions. |
Pages Per Session | The average number of pages viewed during a session, including repeated views of a single page. |
% of New Sessions | The percentage of sessions by users who had never visited the page before. |
Page Load Time | Total time (in milliseconds), from pageview initiation (e.g., a click on a page link) to page load completion in the browser, the pages in the sample take to load. |
Sessions Per User | The total number of sessions divided by the total number of users. |
Average Page Load Time in Sec | The average time (in seconds) pages from the sample set take to load, from initiation of the pageview (e.g., a click on a page link) to load completion in the browser. |
Server Connection Time (ms) | Total time (in milliseconds) spent by the samples in establishing a TCP connection to this page. |
Average Server Connection Time (sec) | The average time (in seconds) spent in establishing a TCP connection to this page. |
Page Download Time (ms) | The total time (in milliseconds) to download this page among all samples. |
Average Page Download Time (sec) | The average time (in seconds) to download a page. |
Select Paid Measurement | |
Ad GA Page Views | The total number of page views for the property. |
Ad GA Unique Page Views | Unique Page Views are the number of sessions during which the specified page was viewed at least once. A unique page view is counted for each page URL + page title combination. |
Ad GA Page Views Per Session | The average number of pages viewed during a session, including repeated views of a single page. |
Ad GA Entrances | The number of entrances to the property measured as the first-page view in a session and typically used with the landing page path. |
Ad GA Entrance Rate | The percentage of page views in which this page was the entrance. |
Ad GA Time On Page | Time (in seconds) users spent on a particular page, calculated by subtracting the initial view time for a particular page from the initial view time for a subsequent page. This metric does not apply to exit pages of the property |
Ad GA Average Time On Page | The average time users spent viewing this page or a set of pages. |
Ad GA Exits | The number of exits from the property. |
Ad GA Exit Rate | The percentage of exits from the property that occurred out of the total page views. |
Ad GA All Goal Values | The total numeric value for all goals defined in the profile. |
Ad GA All Goal Abandons | The overall number of times users started goals without actually completing them. |
Ad GA All Goal Conversion Rate | The percentage of sessions which resulted in a conversion to at least one of the goals. |
Ad GA All Goal Completions | The total number of completions for all goals defined in the profile. |
Ad GA All Goal Abandon Rate | The goal abandonment rate. |
Ad GA All Goal Starts | The total number of starts for all goals defined in the profile. |
Ad GA Goal Value Per Session | The average goal value of a session. |
Ad GA Users | The total number of users for the requested time period. |
Ad GA New Users | The number of sessions marked as a user's first sessions. |
Ad GA Sessions | The total number of sessions. |
Ad GA Average Session Duration | The average duration (in seconds) of users' sessions. |
Ad GA Session Duration | The total duration (in seconds) of users' sessions. |
Ad GA New Session Percentage | The percentage of sessions by users who had never visited the property before. |
Ad GA Single Page Session | A single session can contain multiple page views, events, social interactions, and e-commerce transactions. |
Ad GA Single Page Session Percentage | The percentage of a single session. |
Ad GA ORGANIC SEARCHES | The number of organic searches that took place in a session. This metric is search engine agnostic. |
Ad GA Total Events | The total number of events for the profile, across all categories. |
Ad GA Unique Events | The number of unique events. Events in different sessions are counted as separate events. |
Ad GA Event Value | The total value of events for the profile. |
Ad GA Sessions with Event | The total number of sessions with events. |
Bounces | The total number of single page (or single interaction hit) sessions for the property. |
Bounce Rate | The percentage of single-page sessions (i.e. sessions in which the person left the property from the first page). |
% New Sessions | The percentage of sessions by users who had never visited the property before. |
Select Paid Product Measurements | |
To learn more about enabling Google Analytics Ecommerce Reporting in your environment, please work with your Success Manager. | |
Ad GA Quantity | The total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
Ad GA Unique Purchases | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
Ad GA Product Revenue | The total revenue from purchased product items. |
Ad GA Avg. Price | The average revenue per item. |
Ad GA Buy-to-Detail Rate | Unique purchases divided by views of product detail pages. |
Ad GA Cart-to-Detail Rate | Product adds divided by views of product details. |
Ad GA Product Adds To Cart | Number of times the product was added to the shopping cart. |
Ad GA Product Checkouts | Number of times the product was included in the check-out process. |
Ad GA Product Detail Views | Number of times users viewed the product-detail page. |
Ad GA Product List Views | Number of times the product appeared in a product list. |
Ad GA Product List CTR | The rate at which users clicked through on the product in a product list. |
Ad GA Product List Clicks | Number of times users clicked the product when it appeared in the product list. |
Ad GA Product Removes From Cart | Number of times the product was removed from the shopping cart. |
Ad GA Quantity Added To Cart | Number of product units added to the shopping cart. |
Ad GA Quantity Checked Out | Number of product units included in check out. |
Ad GA Quantity Removed From Cart | Number of product units removed from a shopping cart. |