Introduction

In today’s rapidly evolving digital marketing landscape, having access to comprehensive and actionable insights is crucial. Unified Analytics, known for its robust data aggregation and visualization capabilities, has enhanced its platform by integrating Google Analytics (GA) metrics.

GA Metrics: Elevating Insights in Unified Analytics:

Google Analytics has long been a staple in understanding web and mobile traffic, focusing on user-centric measurements and offering detailed insights into online interactions. The integration of GA metrics into Unified Analytics enriches our platform, providing a unified view of digital marketing efforts and ensuring that all necessary data is readily available.

Key Benefits:

• Combined Views: Users can now visualize Channel Level data and Google Analytics Data in the same widget, providing a comprehensive view of both paid and organic efforts.

• Enhanced Correlation: The platform allows users to plot channel metrics alongside Google Analytics metrics, deepening the understanding of how different channels contribute to web and mobile traffic.

• Data Integration: Data from Social Analytics Posts in Google Analytics is seamlessly integrated with Unified Analytics data based on Unique Identifiers, ensuring consistency and accuracy in reporting.

How to Utilize the Enhanced Features:

A. Viewing Combined Data

To access the combined view of Channel Level and Google Analytics Data:

1. Navigate to the desired widget on your Unified Analytics dashboard.

2. Opt to integrate GA metrics.

3. The widget will update to display both sets of data, enabling comprehensive analysis.

B. Plotting Metrics

To compare channel metrics against Google Analytics metrics:

1. Select the metrics you wish to analyze from both Channel Level and GA data.

2. Use the plotting tools within Unified Analytics to create a comparative visualization.

3. Analyze the plotted data to extract insights on the performance of your Paid and Organic efforts.

C. Data Collation and Analysis

Unified Analytics automatically collates data from Social Analytics Posts and GA based on unique identifiers, providing a complete dataset for analysis. Users can then evaluate this data to discern the correlation between various posts and the resultant web traffic.

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Conclusion

The inclusion of GA metrics into Unified Analytics significantly enhances our platform's capabilities, ensuring that clients have all the necessary tools for an in-depth digital marketing analysis at their disposal. This new functionality empowers users to view combined data, correlate different metrics, and analyze integrated data, enabling more informed decision-making and optimization of Paid and Organic marketing strategies.