MOAT Ads Reporting Metrics & Dimensions
Updated
Once your Moat is integrated, you'll be able to view analytics data in Ads Reporting. The following metrics are available and can be used to build widgets in custom dashboards.
Dimensions
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MOAT Reporting Metrics
Display Name |
Moat Ad Server Impressions |
Moat Impressions Analyzed (unfiltered) |
Moat Impressions Analyzed (filtered for GIVT) |
Moat Impressions Analyzed |
Moat Percentage of Total Impressions |
Moat Valid Impressions |
Valid Rate |
Valid and In-View Measurable Impressions |
Valid and In-View Measurable Rate |
Valid and Viewable Impressions |
Valid and Viewable Rate |
Valid and 3 Sec In-View Impressions |
Valid and 3 Sec In-View Rate |
Valid and Fully On-Screen Measurable Impressions |
Valid and Fully On-Screen Measurable Rate |
Valid and AVOC Impressions |
Valid and AVOC Rate |
Valid, Audible & Fully On-Screen for Half of Duration Impressions |
Valid, Audible & Fully On-Screen for Half of Duration Rate |
Valid, Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
Valid, Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
Valid, 2 Sec In-View and Reached Completion Impressions |
Valid, 2 Sec In-View and Reached Completion Rate |
Valid, Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions |
Valid, Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate |
IVT Measurable Rate |
IVT Rate |
Data Center Traffic Rate |
Spider Rate |
Invalid Proxy Rate |
In-View Measurable Rate (unfiltered) |
In-View Measurable Rate (filtered for GIVT) |
In-View Measurable Rate |
OM SDK Measurable Impressions |
OM SDK Measurable Rate |
SWF/IMG Impressions |
Mobile Impressions Analyzed |
Mobile Non-Iframe Impressions Analyzed |
Scroll Measurable Impressions |
In-View Measurable Impressions (unfiltered) |
In-View Measurable Impressions (filtered for GIVT) |
In-View Measurable Impressions |
1 Sec In-View Impressions |
2 Sec In-View Impressions (unfiltered) |
2 Sec In-View Impressions (filtered for GIVT) |
2 Sec Video In-View Rate (unfiltered) |
2 Sec Video In-View Rate (filtered for GIVT) |
2 Sec In-View Impressions |
3 Sec In-View Impressions |
1 Sec Video In-View Rate |
2 Sec Video In-View Rate |
3 Sec Video In-View Rate |
Fully On-Screen Measurable Impressions |
Averaged Ad Length |
% of Video Played In-View |
In-View Time |
Total Exposure Time (hr) |
Average Minute Audience |
Reached Start Rate |
Reached 1st Quartile Sum |
Reached 1st Quartile Rate |
Reached 2nd Quartile Sum |
Reached 2nd Quartile Rate |
Reached 3rd Quartile Sum |
Reached 3rd Quartile Rate |
Reached Complete Sum |
Reached Complete Rate |
Audible On 1st Quartile Rate |
Audible On 2nd Quartile Rate |
Audible On 3rd Quartile Rate |
Audible On Complete Rate |
Visible On 1st Quartile Rate |
Visible On 2nd Quartile Rate |
Visible On 3rd Quartile Rate |
Visible On Completion Rate |
Audible On 1st Quartile Sum |
Audible On 2nd Quartile Sum |
Audible On 3rd Quartile Sum |
Audible On Complete Sum |
Visible On 1st Quartile Sum |
Visible On 2nd Quartile Sum |
Visible On 3rd Quartile Sum |
Visible On Completion Sum |
Audible and Visible on Start Sum |
Audible and Visible on Start Rate |
Audible and Visible at 1st Quartile Sum |
Audible and Visible at 1st Quartile Rate |
Audible and Visible at 2nd Quartile Sum |
Audible and Visible at 2nd Quartile Rate |
Audible and Visible at 3rd Quartile Sum |
Audible and Visible at 3rd Quartile Rate |
Audible and Visible on Complete Sum |
Audible and Visible on Complete Rate |
Audible and Fully On-Screen for Half of Duration Impressions |
Audible and Fully On-Screen for Half of Duration Rate |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate |
2 Sec In-View and Reached Completion Impressions |
2 Sec In-View and Reached Completion Rate |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Impressions |
Audible & Fully On-Screen for Half of Duration (15 sec. cap) with Completion Rate |
Completion Quality |
100% Passthrough and Viewable for Half of Duration (15 sec. cap) Impressions |
100% Passthrough and Viewable for Half of Duration (15 sec. cap) Rate |
Passthrough Impressions |
Passthrough Rate |
Non-Viewable Impressions |
Non-Viewable Rate |
Unmeasurable Impressions |
Unmeasurable Rate |
Aggregate Viewable Impression Distribution |
Aggregate Non-Viewable Impression Distribution |