Nextdoor Ads Reporting Metrics
Updated
Metrics Name | Description |
Spent | Total amount you've spent so far on your Ad Entity |
Impressions | Total number of impressions |
Volume of Paid Initiatives | Number of paid initiatives/campaigns |
Cost Per 1,000 Impressions (CPM) | Amount spent for every 1000 impressions |
Cost Per Result | Total Spent divided by Total Results For Objective |
Clicks | Total number of clicks on your ad |
Click Through Rate | Total number of clicks divided by the number of impressions |
Cost Per Click | Total amount spent divided by the no. of clicks |
Results per Amount Spent | Total result divided by total amount spent |
Spend Cap | Overall limit on how much your Campaign can spend. |
Volume of Ad Sets | Number of ad-sets |
Total Results for Objective | This metric depicts the results of the default metric for your objective. For example, Link Clicks for Traffic objective, Video Views for Video Views objective, etc. |
Cumulative Cost Per Click | Total cost per click |
Cumulative Cost Per 1,000 Impressions (CPM) | Total cost per 1000 impressions |
Nextdoor Conversions | Total conversions reached during that time frame |
Note: In Sprinklr, the "channel-nextdoor" is now deprecated, and reporting for this channel will no longer be available. However, portal data and campaign information remain accessible. Please adjust your processes accordingly.