Nextdoor Ads Reporting Metrics
Updated
Leverage this detailed list of Nextdoor metrics for reference when accessing portal data and campaign information in Sprinklr.
Note: Nextdoor is now deprecated in Sprinklr and reporting for this channel will no longer be available. However, portal data and campaign information remain accessible. Please adjust your processes accordingly.
Metrics Name | Description |
Spent | Total amount you've spent so far on your Ad Entity |
Impressions | Total number of impressions |
Volume of Paid Initiatives | Number of paid initiatives/campaigns |
Cost Per 1,000 Impressions (CPM) | Amount spent for every 1000 impressions |
Cost Per Result | Total Spent divided by Total Results For Objective |
Clicks | Total number of clicks on your ad |
Click Through Rate | Total number of clicks divided by the number of impressions |
Cost Per Click | Total amount spent divided by the no. of clicks |
Results per Amount Spent | Total result divided by total amount spent |
Spend Cap | Overall limit on how much your Campaign can spend. |
Volume of Ad Sets | Number of ad-sets |
Total Results for Objective | This metric depicts the results of the default metric for your objective. For example, Link Clicks for Traffic objective, Video Views for Video Views objective, etc. |
Cumulative Cost Per Click | Total cost per click |
Cumulative Cost Per 1,000 Impressions (CPM) | Total cost per 1000 impressions |
Nextdoor Conversions | Total conversions reached during that time frame |