Pinterest Segmented Ads Reporting
Updated
Breakdown Reports allow you to view the breakdown of a particular measure by its category for a specified date range. In this article, we will take you through the different breakdowns available in Ads Reporting for Pinterest. For example, How to track which segment of your audience is performing better. Is it the homemakers or male youngsters?
All Channel Trend Breakdown Options
Breakdown Dimension | Description |
Date | Break down your data by date to view trends of impressions, clicks and much more. Date can be used to compare daily, monthly, or yearly performances based on your time range. You can also select the Aggregation widget action as shown in the image below. For more details, refer to How to Create a Paid Custom Widget. |
Day of Week | Want to know which day of the week is fetching you the best results? You can use the Day of Week dimension to break down your data on the basis of days. |
Time of Day (Ad Account Timezone) | Sprinklr Marketing (Ads) needs you to target the right customer at the right time. Time of Day (Ad Account Timezone) dimension can help you understand at what time your audience is most responsive to your ads.
|
Breakdown Dimensions
Breakdown Dimension | Description |
Pinterest Placement | Breaks down your data based on the platform on which the ad is shown. |
Pinterest Gender | Breaks down your data based on gender (Male, Female, Unknown). |
Pinterest Location | Breaks down your data based on the country. |
Pinterest App Type | Breaks down your data based on the type of application. |
Pinterest Keyword | Breaks down your data based on the Pinterest keyword selected while composing ads. |
Pinterest Interest | Breaks down your data based on the Pinterest interest selected while composing ads. |
Pinterest Audience | Breaks down your data based on the type of audience. |