Reporting on Facebook Catalog Ads
Updated
Facebook creates different posts for different Products picked from the Product Catalog. In Sprinklr, you can view actionable insights and comments for Products (from Catalog) with the ability to filter and pivot on all product dimensions (category, size, etc.) as well as analyze comments for a particular product.
You can analyze data in the following areas:
To learn more about getting this capability enabled in your environment, please work with your Success Manager. |
Value Proposition
PERSONA | PROBLEM | SOLUTION |
Brand Manager | Lack of visibility into Product level insights for Facebook Catalog Ads across any platform leads to missed opportunities | Sprinklr provides an end-to-end reporting of Catalog Ads with:
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Analyst, Ads Insights | Inability to make data-driven decisions for Dynamic Product Ads with no granularity into products attributes | Analyze consumer feedback and sentiment on a particular product or retailer or brand to derive actionable insights for management. |
Ads Reporting
Using the following dimensions in Ads Reporting, you can plot individual product levels and view granular reporting data against Impressions, Clicks, Sentiment Count, etc.
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Engagement Dashboard
You can view the Dynamic Product posts and comments stream within Engagement Dashboard columns and filter them based on individual Product levels.
Note Dynamic Post Comments will pull in going forward from the next day after the setup is done. |
Follow the steps outlined in Create an Engagement Dashboard Column.
On the Add New Column window, select Facebook.
On the Add New Facebook Column window, select from the following based on your desired use case:
Facebook Dynamic Posts
Facebook Dynamic Posts Comments
Provide the necessary details such as Name and Account.
Note
Ensure that you have selected an Ad Account for Dynamic Posts and Comments to populate.
To filter the posts or comments, select from the product-level Custom Properties you have created and synced. For example, you can filter comments on products belonging to a particular Retailer.
Configuration for Filtering Refer to Filter Dynamic Posts and Comments. |
Filter Dynamic Posts and Comments
Dynamic Post and Comment column streams and reporting data can be filtered using custom properties synced with the individual product-level custom properties. (Refer to Video for a preview)
1. Create a custom field with its Asset class as Message. Learn more about custom fields in Add a Custom Field.
2. Provide a product level name (for eg, Facebook Product Retailer Group ID) you want to sync the custom property with and Save it.
3. Now, navigate to the Rule Engine to configure a Copy Action Inbound Rule.
4. On the Rule Builder window, click the icon and set the following Conditions and Actions:
Condition | Operator | Value | |
Conditions Applies to "The Source of the Message | |||
Message Type | set |
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Account (optional) | set | Facebook Ad Account | |
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Action | Operator | Value | |
Actions to "Copy properties from Source to Destination" | |||
Copy Action Source | set | Self Inbound Message | |
Copy Action Destination | set | Self Inbound Message | |
Select a Dynamic Product Level Property from:
| set | [Custom Property created in step 2] Example: Facebook Dynamic Product Name | |
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5. Save and trigger the rule to sync the values into the message-level custom property.
Inbound Analytics
You can view reporting insights on Dynamic Product comments using the Inbound Message dimension in Inbound Analytics.
Plot Inbound Message against Message Count to view the number of inbound messages along with the product-level custom properties (as shown in Filter Dynamic Posts and Comments) to group/filter the comments.
Note For filtering your Inbound Analytics widgets, ensure that you have selected an Ad Account. |