‎Smart Ad Rotation Strategy Groups & Ads Reporting

Smart Ad Rotation Strategy Groups & Ads Reporting

Updated

2 months ago

Sprinklr supports reporting on Smart Ads Rotation within Strategy Groups to provide you with better visibility of Ads that have ad rotation enabled. This will allow you to track and monitor the most effective ads based on performance and align the ads based on the analyzed data.

Reporting on Ad Rotation also helps you to take calculated and well-informed decisions i.e. how to spend on ads, when to stop spending on an ad, what are the driving forces behind an ad, etc.

To Navigate to Smart Ad Rotation Reporting Dashboard

Click the New Tab icon . Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
On the Ads Manager window, click Strategy Group in the top left corner of the section bar.
On the Strategy Groups window, click the View Insights icon alongside the desired Smart Ad Rotation Strategy Group. You will be redirected to the Strategy Group Smart Ad Rotation reporting window.

Note: It takes 10-15 minutes to generate a Strategy Group Reporting Dashboard after the creation of the Strategy Group.

Viewing Strategy Groups Insights

4. On the Strategy Groups Reporting window, you can view all the insights.

Smart Ad Rotation Overview

Overview of Smart Ad Rotation Reporting

Widget + Supported Dimensions	Pictorial Reference (Hover to Zoom)
Ad Rotation Summary Cost Per Impression Date Click-Through Rate The data within this Widget is subject to change based on the Optimization metrics selected while configuring Strategy Group.
Ad Rotation Changes Summary Ad Variant Date Double click on any projection of the reporting data to view the audit trail such as a change in the Ad Status value from the right-hand pane. You can view all the changes in the Audit Trail view.
Ad Rotation Latest Snapshot Ad Variant Ad Set Paid Initiative Ad Rotation Performance Status Spent