Smart Bidding Strategy Groups & Ads Reporting
Updated
Sprinklr supports reporting for Smart Bidding within Strategy Groups to provide you with better visibility of Ads that have smart bidding enabled. This will allow you to track and monitor your most effective strategy groups based on performance and align your ads based on the analyzed data.
Reporting on Strategy Groups Smart Bidding also helps you to take calculated and well-informed decisions i.e. how to spend on ads, when to stop spending on an ad, what are the driving forces behind an ad, etc.
To Navigate to Smart Bidding Reporting Dashboard
Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
On the Ads Manager window, click Strategy Group in the top left corner of the section bar.
On the Strategy Groups window, click the View Insights icon
alongside the desired Smart Bidding Strategy Group. You will be redirected to the Smart Bidding reporting window.
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4. On the Strategy Groups Reporting window, you can view all the insights.
Overview of Smart Bidding Reporting
Widget + Supported Dimensions | Pictorial Reference |
Smart Bidding Summary
The data within this Widget is subject to change based on the Optimization metrics selected while configuring Strategy Group. | |
Bid Change Summary
Double click on any projection of the reporting data to view the audit trail such as a change in the Bid Value from the right-hand pane. You can view all the changes in the Audit Trail view. |
It's required to Add Testing Criteria Dashboard Setup specifically for PoC Tests pertaining to Smart Bidding
How should tests for Smart Bidding be conducted?
Test Duration and Periods: Each test should run for either 28, 35, 42, or 49 days, divided into three distinct periods:
Period 1: Without Smart Bidding (7 or 14 days)
Period 2: With Smart Bidding (21 or 28 days)
Period 3: Without Smart Bidding (7 days)
Ensure the average daily spend across these periods is within 10% of each other, accounting for factors like budget changes, campaign duration, bid adjustments, and campaign pauses/resumptions by the user.
Campaign Selection: Select campaigns recommended by the bulb icon. Verify each recommended campaign's suitability before proceeding with the test.
Audience Targeting Consistency: Maintain consistent audience targeting throughout the test. Changes in ad set pausing or resuming can affect test results.
Switching to Auto Bidding: Start Period 3 with Auto Bidding enabled on each ad set to validate the test.
Success Criteria: Evaluate the test results based on Cost per Acquisition (CPA):
If Period 1 CPA > Period 2 CPA > Period 3 CPA: Non-conclusive
If Period 1 CPA > Period 2 CPA < Period 3 CPA: Win (if savings > 5%); otherwise, non-conclusive
If Period 1 CPA < Period 2 CPA < Period 3 CPA: Win (if Period 3 CPA < 5% of SB period); otherwise, non-conclusive
If Period 1 CPA < Period 2 CPA > Period 3 CPA: Lost
Additional Considerations:
Ensure the test periods do not overlap with seasonal peaks as indicated in the provided graphs for accurate evaluation.
Adapt the test criteria to account for market fluctuations due to inflation or deflation.
By following these structured testing criteria, advertisers can effectively evaluate Smart Bidding performance and make informed decisions to optimize their campaigns.