Smart Budget Strategy Groups & Ads Reporting
Updated
Sprinklr supports reporting for Smart Budget within Strategy Groups to provide you with better visibility of Ads that have Smart Budget enabled. This will allow you to track and monitor the most effective strategy groups based on performance and align the ads based on the analyzed data.
Reporting on Smart Budget also helps you to take calculated and well-informed decisions i.e. how to spend on ads, when to stop spending on an ad, what are the driving forces behind an ad, etc.
To Navigate to Smart Budget Reporting Dashboard
Click the New Tab icon
. Under the Sprinklr Marketing (Ads) tab, click Ads Manager within Analyze.
On the Ads Manager window, click Strategy Groups in the top left corner of the section bar.
On the Strategy Groups window, click the View Insights icon
alongside the desired Smart Budget Strategy Group. You will be redirected to the Strategy Group Smart Budget reporting window.
Note It takes 10-15 minutes to generate a Strategy Group Reporting Dashboard after the creation of the Strategy Group. To learn more about creating a Strategy Group, see Create a Strategy Group. |
On the Strategy Groups Reporting window, you can view all the insights.
Overview of Smart Budget Reporting
Widget + Supported Dimensions | Pictorial Reference |
Overview of Impressions
The data within this Widget is subject to change based on the Optimization metrics selected while configuring Strategy Group. | |
Overview of Impressions and Spent
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Note The ad entity levels (i.e. Campaigns, Ad Sets, and Ads) within the following widgets are subject to change based on the Channel selected while configuring Strategy Groups. |
Impressions per Paid Initiative
You can also filter widget view by:
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Cost per Impressions per Paid Initiative
You can also filter widget view by:
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Smart Budget Summary
Double click on any projection of the reporting data to view the audit trail such as the Budget Change value from the right-hand pane. You can view all the changes in the Audit Trail view. |
FAQs
How can I ensure that Smart Budget is helping you get lower overall CPAs and better ROI?
When reviewing the spend and cost per action (CPA) of Campaigns and Ad Sets on which Smart Budget has been applied, you should expect to see a lower CPA associated with a higher spend. If you see this, then you can be sure that SBA is doing its job and helping you get lower overall CPAs and better ROI.
Note Some entities will not align with the above-expected observation. This may happen because some Ad Sets have reached their spending capacity. |
How can I calculate my estimated savings from SBA?
To determine the success of Smart Budget, the Sprinklr platform automatically calculates an Estimated Savings value based upon a comparison of today’s results versus the previous three days’ results.
The Estimated Savings metric can be used within Ads Reporting dashboards to view your Smart Budget reporting data. This data can then be used to determine a change in the CPA.
By adding the Estimated Savings to the total amount spent on the campaign, you can determine what your spend would have been without applying Smart Budget to your campaign.
The Estimated Savings metric can also be used in custom calculations to easily allow advertisers to calculate their returns.
Key Formulas to Remember
Term | Description |
Previous Spent | Sum of spent in the last 3 days |
Previous Actions | Sum of actions in the last 3 days |
Previous CPA (Over last 3 days) | Previous Spent / Previous Actions |
Today CPA | Today Spent / Today Actions |
Estimated Savings | (Previous CPA - Today CPA) x Today Actions |
Effective CPA | Total Spent / Total Actions |
What you would have Spent without SBA | Total Spent + Estimated Savings |
CPA without SBA | What you would have Spent without SBA / Total Actions |
Change in CPA | (CPA without SBA - Effective CPA) / CPA without SBA |