‎Snapchat Segmented Ads Reporting

Snapchat Segmented Ads Reporting

Updated

4 months ago

Breakdown Reports allow you to view the breakdown of a particular measure by its category for a specified date range. In this article, we will take you through the different breakdowns available in Ads Reporting for Snapchat. For example, How to track which segment of your audience is performing better. Is it the homemakers or male youngsters?

All Channel Trend Breakdown Options

Breakdown Dimension

Description

Date

Break down your data by Date to view trends of Impressions, Clicks, etc. Date can be used to compare daily, monthly, or yearly performances based on your time range. You can also select the Aggregation widget action as shown in the image below.

Using Aggregation Widget Action in Ads Reporting

Day of Week

Want to know which day of the week is fetching you the best results? You can use the Day of Week dimension to break down your data on the basis of days.

Using Day of the Week breakdown dimension in Ads Reporting

Time of Day (Ad Account Timezone)

Sprinklr Marketing (Ads) needs you to target the right customer at the right time. Time of Day (Ad Account Timezone) dimension can help you understand at what time your audience is most responsive to your ads.

Note

The time is in the Ad Account timezone. So, we recommend you use this dimension for single account reporting.

Using Time Of The Day (Ad Account Timezone) in Ads Reporting

Breakdown Dimensions

Breakdown Dimension	Description
Snapchat Country	Breaks down data by the country targeted.
Snapchat Region	Breaks down data by the region/city targeted.
Snapchat DMA	Breaks down data by the demographics targeted (moms, household income, parents, etc.)
Snapchat Gender	Breaks down data by the gender being targeted.
Snapchat Age Bucket	Breaks down data by the age group targeted.
Snapchat Interest Category	Breaks down data by the interest category (sports fans, comedy fans, etc.) targeted.
Snapchat Interest Category ID	Breaks down by the ID of the interest category targeted.
Snapchat Operating System	Breaks down by the device operating system (Android, iOS, etc.).
Snapchat Device	Breaks down data by the device make.
Ad Creative Format Type	Breaks down your data based on the different creative formats being used in your ads such as Snap Ads and Story Ads.