Snapchat Segmented Ads Reporting
Updated
Breakdown Reports allow you to view the breakdown of a particular measure by its category for a specified date range. In this article, we will take you through the different breakdowns available in Ads Reporting for Snapchat. For example, How to track which segment of your audience is performing better. Is it the homemakers or male youngsters?
All Channel Trend Breakdown Options
Breakdown Dimension | Description |
Date | Break down your data by date to view trends of impressions, clicks and much more. Date can be used to compare daily, monthly, or yearly performances based on your time range. You can also select the Aggregation widget action as shown in the image below. For more details, refer to How to Create an Ads Dashboard and How to Create a Paid Custom Widget. |
Day of Week | Want to know which day of the week is fetching you the best results? You can use the Day of Week dimension to break down your data on the basis of days. |
Time of Day (Ad Account Timezone) | Sprinklr Marketing (Ads) needs you to target the right customer at the right time. Time of Day (Ad Account Timezone) dimension can help you understand at what time your audience is most responsive to your ads.
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Breakdown Dimensions
Breakdown Dimension | Description |
Snapchat Country | Breaks down data by the country targeted. |
Snapchat Region | Breaks down data by the region/city targeted. |
Snapchat DMA | Breaks down data by the demographics targeted (moms, household income, parents, etc.) |
Snapchat Gender | Breaks down data by the gender being targeted. |
Snapchat Age Bucket | Breaks down data by the age group targeted. |
Snapchat Interest Category | Breaks down data by the interest category (sports fans, comedy fans, etc.) targeted. |
Snapchat Interest Category ID | Breaks down by the ID of the interest category targeted. |
Snapchat Operating System | Breaks down by the device operating system (Android, iOS, etc.). |
Snapchat Device | Breaks down data by the device make. |
Ad Creative Format Type | Breaks down your data based on the different creative formats being used in your ads such as Snap Ads and Story Ads. |