X Segmented Ads Reporting

Updated 

Breakdown Reports allow you to view the breakdown of a particular measure by its category for a specified date range. In this article, we will take you through the different breakdowns available in Ads Reporting for X. For example, How to track which segment of your audience is performing better. Is it the homemakers or male youngsters?

All Channel Trend Breakdown Options

Breakdown Dimension

Description

Date

Break down your data by date to view trends of impressions, clicks and much more. Date can be used to compare daily, monthly, or yearly performances based on your time range. You can also select the Aggregation widget action as shown in the image below. For more details, refer to How to Create a Paid Custom Widget.

Using Aggregation Widget Action in Ads Reporting
Day of Week

Want to know which day of the week is fetching you the best results? You can use the Day of Week dimension to break down your data on the basis of days.

Using Day of the Week breakdown dimension in Ads Reporting

Time of Day (Ad Account Timezone)

Sprinklr Marketing (Ads) needs you to target the right customer at the right time. Time of Day (Ad Account Timezone) dimension can help you understand at what time your audience is most responsive to your ads.

Note: We recommend using this dimension for single account reporting since the time is in the ad account timezone.

Using Time Of The Day (Ad Account Timezone) in Ads Reporting

X Breakdown Dimensions

Breakdown Dimensions

Description

X Age

Breaks down your data based on the different combinations of age groups.

X Location

Breaks down your data based on the country (Eg: United States, India, China, etc.).

X Gender

Breaks down your data based on gender (Male, Female, Unknown).

X Platform

Breaks down your data based on OS/device (iOS devices, Android devices, etc.).

X Handle

Breaks down your data based on the X handle on which the ad is promoted.

X Keyword

Breaks down your data based on the X keyword selected while composing ads.

Twitter Keyword Targeting in Ads Composer
X Interest

Breaks down your data based on the X interest selected while composing ads.

Twitter Interests Targeting in Ads Composer
X Placement

Breaks down your data based on the platform on which the ad is shown (eg: X, Publisher Network).

X Event

Breaks down your data based on the X event selected while composing ads.

X TV Show

Breaks down your data based on the X TV show selected while composing ads.

X App Store Category

Breaks down your data based on the app store category (eg: Games, Business, etc.).

Ad Creative Format Type
Breaks down your data based on the different creative formats being used in your ads such as X cards.