Reddit Ads Reporting Metrics
Updated
Leverage this detailed list of all Reddit metrics available in Sprinklr's Ads Reporting to operate the reporting dashboard better.
Reddit metrics in Ads Reporting
The table below helps you to understand the Reddit Channel Metrics and descriptions along with thier corresponding Metric name in Sprinklr
Note: For Reddit conversions data, please use the metrics set as the default attribution (i.e., Day/Week/Month for click/view) at the Ad Account level.
Reddit Metrics | Event | Sprinklr Name | Descriptions |
General Metrics | |||
Spent | Spent | The total amount of money you have spent on your campaign, ad group, or ad. | |
Impressions | Impressions | The number of times your ad was on the screen. | |
Clicks | Clicks | The number of clicks on the destination URL on your promoted post. For posts without a destination URL, it is the number of clicks to view the post. | |
eCPM | CPM | The average amount of money you've spent per thousand impressions. | |
CTR | Click Through Rate | The percentage of people who saw your ad and performed a click. | |
CPC | Cost Per Click | The average amount of money you've spent for each click. | |
Videos Metrics | |||
Video Views | Reddit Video Views | The number of times your video was played for 2 continuous seconds or more with at least 50% of video pixels in view. | |
Full Video Views | Reddit Full Video Views | The number of times your video was played for 3 continuous seconds or more with 100% of video pixels in view. | |
Plays with Sound | Reddit Plays with Sound | The number of times a video was played with the sound on. | |
Plays Expanded | Reddit Plays Expanded | The number of times a video was played in expanded (full-screen) mode at any point during playback. | |
Watches at 25% | Reddit Watches at 25% | The number of times your video was played at 25% of its length, including plays that skipped to this point. | |
Watches at 50% | Reddit Watches at 50% | The number of times your video was played at 50% of its length, including plays that skipped to this point. | |
Watches at 75% | Reddit Watches at 75% | The number of times your video was played at 75% of its length, including plays that skipped to this point. | |
Watches at 95% | Reddit Watches at 95% | The number of times your video was played at 95% of its length, including plays that skipped to this point. | |
Watches at 100% | Reddit Watches at 100% | The number of times your video was played at 100% of its length, including plays that skipped to this point. | |
Video Starts | Reddit Video Starts | The number of times your video started to play. | |
3 Second Views | Reddit 3 Second Viewsq | The number of times your video played for at least 3 seconds, or for nearly its total length if it's shorter than 3 seconds. | |
5 Second Views | Reddit 5 Second Views | The number of times your video played for at least 5 seconds, or for nearly its total length if it's shorter than 5 seconds. | |
10 Second Views | Reddit 10 Second Views | The number of times your video played for at least 10 seconds, or for nearly its total length if it's shorter than 10 seconds. | |
CPV | Reddit CPV | Cost per view, the average cost for each video view. | |
Video Completion Rate | Reddit Video Completion Rate | The number of video watched 100% of its length per the number of times your video was played for 3 continuous seconds or more with 100% of video pixels in view. | |
Video Views Rate | Reddit Video Views Rate | The number of times your video was played for 3 continuous seconds or more with 100% of video pixels in view per the number of times your ad was on screen. | |
App Installs | |||
Total | App Installs | Reddit Total App Installs | The number of times app was first opened which corresponds to an ad click or impression. |
Total | App Sign Ups | Reddit Total App Sign Ups | The number of times user completed registration corresponding to an ad click or impression. |
Total | App Purchases | Reddit Total App Purchases | The number of times A purchase of in-app content (Non-USD Currency will not be included) to an ad click or impression. |
Total | App Add to Cart | Reddit Total App Add to Cart | The number of times Item added to shopping cart to an ad click or impression. |
Total | App Launches | Reddit Total App Launches | The number of times User opened the app to an ad click or impression. |
Total | App Searches | Reddit Total App Searches | The number of times User made a search operation to an ad click or impression. |
Total | App View Content | Reddit Total App View Content | The number of times User views in-app content (i.e. video, etc.) to an ad click or impression. |
Total | App Add Payment Info | Reddit Total App Add Payment Info | The number of times Payment info (credit card, PayPal, etc.) added to user’s account to an ad click or impression. |
Total | App Completed Tutorial | Reddit Total App Completed Tutorial | The number of times User completed the tutorial to an ad click or impression. |
Total | App Level Achieved | Reddit Total App Level Achieved | The number of times Use reached a specific level to an ad click or impression. |
Total | App Spend Credits | Reddit Total App Spend Credits | The number of times User spent in-app credits to an ad click or impression. |
Cost | eCPI (Cost per Install) | Reddit Cost Per Install | Cost Per Action, The number of times A purchase of in-app content (Non-USD Currency will not be included) from an ad click or impression. |
Cost | App Sign Ups | Reddit Cost per App Sign Ups | Cost Per Action, The number of times Item added to shopping cart from an ad click or impression. |
Cost | App Purchases | Reddit Cost per App Purchases | Cost Per Action, The number of times User opened the app from an ad click or impression. |
Cost | App Add to Cart | Reddit Cost per App Add to Cart | Cost Per Action, The number of times User made a search operation from an ad click or impression. |
Cost | App Launches | Reddit Cost per App Launches | Cost Per Action, The number of times User views in-app content (i.e. video, etc.) from an ad click or impression. |
Cost | App Searches | Reddit Cost per App Searches | Cost Per Action, The number of times Payment info (credit card, PayPal, etc.) added to user’s account from an ad click or impression. |
Cost | App View Content | Reddit Cost per App View Content | Cost Per Action, The number of times User completed the tutorial from an ad click or impression. |
Cost | App Add Payment Info | Reddit Cost per App Add Payment Info | Cost Per Action, The number of times Use reached a specific level from an ad click or impression. |
Cost | App Completed Tutorial | Reddit Cost per App Completed Tutorial | Cost Per Action, The number of times User spent in-app credits from an ad click or impression. |
Cost | App Level Achieved | Reddit Cost per App Level Achieved | Cost Per Action, The number of times from an ad click or impression. |
Cost | App Spend Credits | Reddit Cost per App Spend Credits | Cost Per Action, The number of times from an ad click or impression. |
Conversion Rate | App Installs | Reddit Conversion Rate of App Installs | App Installs which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Sign Ups | Reddit Conversion Rate of App Sign Ups | App Sign Ups which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Purchases | Reddit Conversion Rate of App Purchases | App Purchases which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Add to Cart | Reddit Conversion Rate of App Add to Cart | Add to Cart which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Launches | Reddit Conversion Rate of App Launches | App Launches which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Searches | Reddit Conversion Rate of App Searches | App Searches which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App View Content | Reddit Conversion Rate of App View Content | App View Content which have been done per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Add Payment Info | Reddit Conversion Rate of App Add Payment Info | Payment Info that have been added in the app per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Completed Tutorial | Reddit Conversion Rate of App Completed Tutorial | Tutorials which have been completed in app per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Level Achieved | Reddit Conversion Rate of App Level Achieved | Specific Level which have been achieved in app per click on Destination URL or number of clicks to view the post. |
Conversion Rate | App Spend Credits | Reddit Conversion Rate of App Spend Credits | Spend Credits which have been spent in app per click on Destination URL or number of clicks to view the post. |
App ROAS (Return on Ad Spend) | Reddit App ROAS (Return on Ad Spend) | The number of App Conversion event happened which corresponds to an ad click or impression per Spend on ad entity. | |
Total App Conversions | Reddit Total App Conversions | The number of App Conversion event happened which corresponds to an ad click or impression. | |
Conversions | |||
Clicks | Purchase | Reddit Click Through Conversion Purchase (X Day, Y Week and Z Month) | The number of Purchase conversion events corresponding to an ad click. |
Clicks | Add to Cart | Reddit Click Through Conversion Add to Cart (X Day, Y Week and Z Month) | The number of Add to Cart conversion events corresponding to an ad click. |
Clicks | Add to Wishlist | Reddit Click Through Conversion Add to Wishlist (X Day, Y Week and Z Month) | The number of Add to Wishlist conversion events corresponding to an ad click. |
Clicks | Lead | Reddit Click Through Conversion Lead (X Day, Y Week and Z Month) | The number of Lead conversion events corresponding to an ad click. |
Clicks | Custom | Reddit Click Through Conversion Custom (X Day, Y Week and Z Month) | The number of custom conversion events corresponding to an ad click. |
Clicks | Sign Up | Reddit Click Through Conversion Sign Up (X Day, Y Week and Z Month) | The number of Sign up conversion events corresponding to an ad click. |
Clicks | Search | Reddit Click Through Conversion Search (X Day, Y Week and Z Month) | The number of Search conversion events corresponding to an ad click. |
Clicks | View Content | Reddit Click Through Conversion View Content (X Day, Y Week and Z Month) | The number of View Content conversion events corresponding to an ad click. |
Clicks | Page Visit | Reddit Click Through Conversion Page Visit (X Day, Y Week and Z Month) | The number of Page Visit conversion events corresponding to an ad click. |
Views | Purchase | Reddit View Through Conversion Purchase (X Day, Y Week and Z Month) | The number of Purchase conversion events corresponding to an ad impression. |
Views | Add to Cart | Reddit View Through Conversion Add to Cart (X Day, Y Week and Z Month) | The number of Add to Cart conversion events corresponding to an ad impression. |
Views | Add to Wishlist | Reddit View Through Conversion Add to Wishlist (X Day, Y Week and Z Month) | The number of Add to Wishlist conversion events corresponding to an ad impression. |
Views | Lead | Reddit View Through Conversion Lead (X Day, Y Week and Z Month) | The number of Lead conversion events corresponding to an ad impression. |
Views | Custom | Reddit View Through Conversion Custom (X Day, Y Week and Z Month) | The number of custom conversion events corresponding to an ad impression. |
Views | Sign Up | Reddit View Through Conversion Sign Up (X Day, Y Week and Z Month) | The number of Sign up conversion events corresponding to an ad impression. |
Views | Search | Reddit View Through Conversion Search (X Day, Y Week and Z Month) | The number of Search conversion events corresponding to an ad impression. |
Views | View Content | Reddit View Through Conversion View Content (X Day, Y Week and Z Month) | The number of View Content conversion events corresponding to an ad impression. |
Views | Page Visit | Reddit View Through Conversion Page Visit (X Day, Y Week and Z Month) | The number of Page Visit conversion events corresponding to an ad impression. |
CPA | Purchase | Reddit CPA Purchase (X Day, Y Week and Z Month) | Cost per action, the average cost for each Purchase event. |
CPA | Add to Cart | Reddit CPA Add to Cart (X Day, Y Week and Z Month) | Cost per action, the average cost for each Add To Cart action event. |
CPA | Add to Wishlist | Reddit CPA Add to Wishlist (X Day, Y Week and Z Month) | Cost per action, the average cost for each Add To Wishlist event. |
CPA | Lead | Reddit CPA Lead (X Day, Y Week and Z Month) | Cost per action, the average cost for each Lead event. |
CPA | Custom | Reddit CPA Custom (X Day, Y Week and Z Month) | Cost per action, the average cost for each custom event. |
CPA | Sign Up | Reddit CPA Sign Up (X Day, Y Week and Z Month) | Cost per action, the average cost for each Sign Up event. |
CPA | Search | Reddit CPA Search (X Day, Y Week and Z Month) | Cost per action, the average cost for each Search event. |
CPA | View Content | Reddit CPA View Content (X Day, Y Week and Z Month) | Cost per action, the average cost for each View Content event. |
CPA | Page Visit | Reddit CPA Page Visit (X Day, Y Week and Z Month) | Cost per action, the average cost for each Page Visit event. |
Size | Add to Cart | Reddit Size of Add to Cart | The size of Add to Cart which has been added through conversion events corresponding to an ad click or impressions. |
Size | Wishlist | Reddit Size of Wishlist | The size of Wishlist which has been added through conversion events corresponding to an ad click or impressions. |
Size | Custom | Reddit Size of Custom | The size of custom which has been added through conversion events corresponding to an ad click or impressions. |
Total Value | Purchase | Reddit Total Value Purchase | The Total Value of Purchase which has been done through conversion events corresponding to an ad click or impressions. |
Total Value | Add to Cart | Reddit Total Value of Add to Cart Conversions | The Total Value of Items which has been added to Cart through conversion events corresponding to an ad click or impressions. |
Total Value | Add to Wishlist | Reddit Total Value of Add to Wishlist Conversions | The Total Value of Wishlist which has been added through conversion events corresponding to an ad click or impressions. |
Total Value | Lead | Reddit Total Value of Lead Conversions | The Total Value of Leads which were generated through conversion events corresponding to an ad click or impressions. |
Total Value | Custom | Reddit Total Value of Custom Conversions | The Total Value of Custom Conversions which were generated through conversion events corresponding to an ad click or impressions. |
Total Value | Sign Up | Reddit Total Value of Sign Up Conversions | The Total Value of SignUps which were generated through conversion events corresponding to an ad click or impressions. |
Total Value | Search | Reddit Total Value of Search Conversions | The Total Value of Search which were generated through conversion events corresponding to an ad click or impressions. |
Average Value | Purchase | Reddit Average Value of Purchase Conversions | The Average Value of Purchase which has been done through conversion events corresponding to an ad click or impressions. |
Average Value | Add to Cart | Reddit Average Value of Add to Cart Conversions | The Average Value of Carts which has been added through conversion events corresponding to an ad click or impressions. |
Average Value | Add to Wishlist | Reddit Average Value of Add to Wishlist Conversions | The Average Value of Wishlist which has been added through conversion events corresponding to an ad click or impressions. |
Average Value | Lead | Reddit Average Value of Lead Conversions | The Average Value of Leads which were generated through conversion events corresponding to an ad click or impressions. |
Average Value | Custom | Reddit Average Value of Custom Conversions | The Average Value of Custom Conversions which were generated through conversion events corresponding to an ad click or impressions. |
Average Value | Sign Up | Reddit Average Value of Sign Up Conversions | The Average Value of SignUps which were generated through conversion events corresponding to an ad click or impressions. |
Average Value | Search | Reddit Average Value of Search Conversions | The Average Value of Search which were generated through conversion events corresponding to an ad click or impressions. |