TikTok Ads Custom Conversion Events
Updated
Custom Conversion Events allow advertisers to track and optimize specific actions or events that users take within their TikTok ad campaigns.
These events are user actions that hold particular value for the advertiser, such as completing a purchase, signing up for a service, or adding items to a cart. By setting up Custom Conversion Events, advertisers can gain deeper insights into the effectiveness of their ad campaigns and better understand user behaviour.
Supported Dimensions and Metrics
Sprinklr Name | Metrics Supported |
TikTok Custom Conversion Event | Clicks TikTok App Install TikTok Total Custom Add Event TikTok Total Custom Page Event TikTok Total Custom Page Event Value TikTok Unique Custom App Event TikTok Value per Custom App Event TikTok Value per Custom Page Event |
TikTok Ad Type | All daily user metrics are supported for this dimension. |
Tiktok Custom Coversion Dimension with Clicks Metric
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Tiktok Ad Type Dimension with Clicks Metric
