‎TikTok Ads Custom Conversion Events

TikTok Ads Custom Conversion Events

Updated

4 months ago

Custom Conversion Events allow advertisers to track and optimize specific actions or events that users take within their TikTok ad campaigns.

These events are user actions that hold particular value for the advertiser, such as completing a purchase, signing up for a service, or adding items to a cart. By setting up Custom Conversion Events, advertisers can gain deeper insights into the effectiveness of their ad campaigns and better understand user behaviour.

Supporting Dimensions and Metrics :

Sprinklr Name

Metrics Supported

TikTok Custom Conversion Event

Clicks

TikTok App Install

TikTok Total Custom App Event

TikTok Total Custom Page Event

TikTok Total Custom Page Event Value

TikTok Unique Custom App Event

TikTok Value per Custom App Event

TikTok Value per Custom Page Event

TikTok Ad Type

All daily user metrics are supported for this dimension