TikTok Segmented Ads Reporting
Updated
Breakdown Reports allow you to view the breakdown of a particular measure by its category for a specified date range. In this article, we will take you through the different breakdowns available in Ads Reporting for TikTok. For example, How to track which segment of your audience is performing better. Is it the homemakers or male youngsters?
Note: For TikTok, breakdown reporting is not supported for SKAN metrics.
All Channel Trend Breakdown Options
Breakdown Dimension | Description |
Date | Break down your data by date to view trends of impressions, clicks and much more. Date can be used to compare daily, monthly, or yearly performances based on your time range. You can also select the Aggregation widget action as shown in the image below. For more details, refer to How to Create an Ads Dashboard and How to Create a Paid Custom Widget. |
Day of Week | Want to know which day of the week is fetching you the best results? You can use the Day of Week dimension to break down your data on the basis of days. |
Time of Day (Ad Account Timezone) | Sprinklr Marketing (Ads) needs you to target the right customer at the right time. Time of Day (Ad Account Timezone) dimension can help you understand at what time your audience is most responsive to your ads.
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TikTok Breakdown Dimensions
Breakdown Dimension | Description |
TikTok Age | Breakdown data by the age of the target audience. |
TikTok Country | Breakdown data by the geographic regions you targeted or the geographic regions of people who engaged with your ad. |
TikTok Gender | Breakdown data by the genders you targeted, or the genders of people who engaged with your ad. |
TikTok Interest | Breakdown data by the interests of users. |
TikTok Language | Breakdown data by the audience language. |
TikTok Network | Breakdown data by the audience network. |
TikTok Placement | Breakdown data by the TikTok ad placements. |