Instagram Account Insights
Updated
You can leverage Instagram insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels and live videos that you've created to see how each one performed and how people engaged with them.
Account Insights Metrics
Metric | Description | Deprecation Date |
Instagram Media Uploads | The number of items that your Instagram account has uploaded. | |
Instagram Followers | The number of followers that your Instagram account has received. | |
Instagram Followings | The number of accounts that your Instagram account is following. | |
Instagram Followers Count By City** | The cities of the Business Account's followers. Does not include the current day's data. | |
Instagram Followers Count By Country** | The countries of the Business Account's followers. Does not include the current day's data. | |
Instagram Followers Count By Demographics | The gender and age distribution of the Business Account's followers. Does not include the current day's data. | |
Instagram Followers Count By Locale | The locales by country codes of the Business Account's followers. Does not include the current day's data. | |
Instagram Followers Online by Hour | The number of followers that are online in an hour in a specific time zone. | |
Instagram Business 28 Days Total Impressions* | The total number of times this profile has been seen (28-day metric), applicable only for business profiles. | |
Instagram Business New Follower Count* | The total number of unique accounts following this profile, applicable only for business profiles. This is the number of new followers gained. It does not represent a change in the total number of followers as it does not factor in un-follows. | |
Instagram Business Total Get Direction Clicks* | The total number of taps on the directions link in this profile, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Business Weekly Total Impression* | The total number of times this profile has been seen (7-day metric); applicable only for business profiles. | |
Instagram Business Total Reach* | The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed. Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature, applicable only for business profiles. This metric includes ad and promoted reach. | |
Instagram Business Weekly Total Reach* | The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (7-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles. | |
Instagram Business 28 Days Total Reach* | The total number of times the IG user's media objects (i.e. posts, stories, promotions) have been uniquely viewed (28-day metric). Includes ad activity generated through the API, Facebook ads interfaces, and the Promote feature; applicable only for business profiles. | |
Instagram Business Total Email Contacts* | The total number of taps on the email link in this profile, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Business Total Impressions* | The total number of times this profile has been seen, applicable only for business profiles. This metric includes ad and promoted impressions. | |
Instagram Business Total Phone Call Clicks* | The total number of taps on the call link in this profile, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Business Total Text Message Clicks* | The total number of taps on the text message link in this profile, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Business Total Website Clicks* | The total number of taps on the website link in this profile, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Business Total Profile Views* | The total number of unique accounts that have viewed this profile within the specified period, applicable only for business profiles. | Deprecated post Jan 8th 2025 and no new data will be available. |
Instagram Followers Online by Hour* | The number of Instagram User's followers that were online during the specified period. Instagram Followers Online by Hour should be used in combination with Hour dimension and not Time of Day. |
New Account Insights Metrics
Metrics | Description |
Impressions | The number of times your posts, stories, reels, videos, and live videos were on screen, including in ads. |
Reach | The number of unique accounts that have seen your content, at least once, including in ads. Content includes posts, stories, reels, videos and live videos. Reach is different from impressions, which may include multiple views of your content by the same accounts. |
Total Interactions | The total number of post interactions, story interactions, reel interactions, video interactions, and live video interactions, including any interactions on boosted content. |
Accounts Engaged | The number of accounts that have interacted with your content, including in ads. Content includes posts, stories, reels, videos, and live videos. Interactions can include actions such as likes, saves, comments, shares, or replies. |
Likes | The number of likes on your posts, reels, and videos. |
Comments | The number of comments on your posts, reels, and videos. |
Saved | The number of saves of your posts, reels, and videos. |
Shares | The number of shares of your posts, stories, reels, videos, and live videos. |
Replies | The number of replies you received from your story, including text replies and quick reaction replies. |
Follows and Unfollows | The number of accounts that followed you and the number of accounts that unfollowed you or left Instagram in the selected time period. |
Profile Links Taps | The number of taps on your business address, call button, email button, and text button. |
Website Clicks | The number of times the link to your website was tapped. |
Profile Views | The number of times your profile was visited. |
Engaged Audience Demographics | The demographic characteristics of the engaged audience, including countries, cities, and gender distribution. |
Reached Audience Demographics | The demographic characteristics of the reached audience, including countries, cities, and gender distribution. |
Follower Demographics | The demographic characteristics of followers, including countries, cities, and gender distribution. |