Instagram Historical Backfill Capabilities and Limitations

Updated 

Historical backfill is the process of updating data for posts which have been published either before the account was added in Sprinklr or 60 days prior. There is a default backfill range for 60 days which is added as soon as the account is added into Sprinklr

Note: All post-level data gets automatically updated when a new account is added or an account is re-activated. Get in touch with your Success Manager to get this capability enabled in your environment.

Backfill Capabilities and Limitations

Metric type

Capabilities & Limitations

Account

1. Followers cannot be backfilled and will populate only after the Instagram account is added in Sprinklr. Other account-level metrics can be backfilled up to 2 years, but this is not done automatically.

2. Instagram Non Business accounts are not supported by Channel.

3. Instagram Follower metric cannot be backfilled( API Limitation).

4. Corollary to point 2, only Business Metrics will be supported:

Instagram Business Total Reach

Instagram Business Total Impression

Instagram Business Total Profile Views

Instagram Business Total Website Clicks

Instagram Business Total Profile Views

Instagram Business Total Phone Call Clicks

Post

1. Post Level data will be available for Instagram Business accounts only, Non-Business accounts are no longer supported.

2. Post level data will be available since the day the Instagram account was linked to the Facebook account natively.

3. Corollary to point 1, only Business Metrics will be supported:

Instagram Business Post Impressions

Instagram Business Post Reach

Instagram Business Post Engagement

Instagram Business Post Saved

Instagram Post Likes

Instagram Post Comments

Trend metrics not available.