Instagram Post Insights
Updated
You can leverage Instagram insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels and live videos that you've created to see how each one performed and how people engaged with them.
Post Insights Metrics
Metric | Description | Paid/Organic |
Instagram Post Comments | The number of comments that your Instagram post(including Reel comments) has received. | Organic |
Instagram Post Comments Trend | The number of comments that your Instagram post has received. This is a trend metric, presenting a value by the Date of engagement. | Organic |
Instagram Post Likes | The number of likes that your Instagram post has received. | Organic |
Instagram Post Likes Trend | The number of likes that your Instagram post has received. This is a trend metric, presenting a value by the Date of engagement. | Organic |
Instagram Video Views | The number of times your video has been viewed. | Organic |
Instagram Video Views Trend | The number of times your video has been viewed. This metric should be used in conjunction with the dimension Date. | Organic |
Instagram Business Post Impressions* | The total number of times the media object has been seen, applicable only for business profiles. | Organic |
Instagram Business Post Engagement* | The total number of likes, comments, saves and shares on the media object, applicable only for business profiles | Organic |
Instagram Business Post Reach* | The total number of unique accounts that have seen the media object, applicable only for business profiles. This also includes Reach for IG Reels. | Organic |
Instagram Business Post Saved* | The total number of unique accounts that have saved the media object, applicable only for business profiles. This also includes Saves for IG Reels. | Organic |
Completion Rate | The number of people that watched your entire Story. This is calculated by dividing the total number of impressions on the last segment in your story by the total number of impressions on the first segment. Then, the result is multiplied by 100 to turn it into a percentage. | Organic |
NOTE: Natively Likes, Comments, Saves & video-views count will be the sum of Organic and Paid counts, however, channel API provides only Organic Likes.
New Post Insights Metrics
Metric | Description |
Instagram Post Bio Link clicks | The number users that clicked or tapped on Bio Link by Navigating to the brand's profile through the post |
Instagram Post Call CTA clicks | The number users that clicked or tapped on Call by Navigating to the brand's profile through the post |
Instagram Post Direction CTA clicks | The number users that clicked or tapped on Direction by Navigating to the brand's profile through the post |
Instagram Post Email CTA clicks | The number users that clicked or tapped on Email by Navigating to the brand's profile through the post |
Instagram Post Other CTA clicks | The number users that clicked or tapped on Other by Navigating to the brand's profile through the post |
Instagram Post Text CTA clicks | The number users that clicked or tapped on Text by Navigating to the brand's profile through the post |
Instagram Post Followers Gained | The number of accounts that started following you after viewing your Instagram post or Instagram Story |
Instagram Business Post Total Profile Activity | Number of fans that visited your profile after engaging with your post. |
Instagram Post Profile visits | The number of times your profile was visited through the brand's post or Story. |
Instagram Post Business Shares | The Number of times your post or Story was shared |