Instagram Reels Insights
Updated
By analyzing Reels performance data, brands can identify which types of content perform well and adjust their strategy accordingly to create more engaging content and reach a wider audience. We provide multiple metrics to brands for measuring the success of their Reels content and determining whether they are achieving their goals, such as increasing engagement, reaching a larger audience, or gaining more followers. Here is the list of all such metrics:
Reels Insights Metrics
Metric Name | Description | Paid/Organic | Deprecation date |
Instagram Business Post Reel Comments | The number of comments on an Instagram reel. | Organic | |
Instagram Business Post Reel Likes | The number of Likes on an Instagram reel. | Organic | |
Instagram Business Post Reach | The total number of unique accounts that have seen the media object, applicable only for business profiles. | Organic | |
Instagram Business Post Reel Shares | The number of shares on an Instagram reel. | Organic | |
Instagram Business Post Reel Engagements (Deprecated) | The number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments on an Instagram Reel.
| Organic | |
Instagram Business Post Reels Average Watch Time | The average amount of time spent playing the reel. This is calculated by the watch time divided by the number of plays | ||
Instagram Business Post Reels Total Watch Time | The total amount of time the reel was played including any time spent replaying the reel | ||
Instagram Business Post Views | Total number of times the IG media has been seen.
| ||
Instagram Business Post View Trend | Total number of times the IG media has been seen.
| ||
Instagram Business Post Initial Reel Plays (Deprecated) | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. | Deprecated post April 21st, 2025 and no new data will be populated post the deprecation date. | |
Instagram Business Post Reel Replays (Deprecated) | The number of times your reel starts to play again after an initial play of your reel. This is defined as replays of 1ms or more in the same reel session. Replays are counted after the initial play in the same reel session | Deprecated post April 21st, 2025 and no new data will be populated post the deprecation date. | |
Instagram Business Post Total Reel Plays (Deprecated) | The number of times your reel starts to play or replay after an impression is already counted. This is defined as plays of 1ms or more. | Deprecated post April 21st, 2025 and no new data will be populated post the deprecation date. |
Note:
IS IG REEL dimension can be used to filter Reels amongst posts.
Reels will be included in Media Type as “Video”.