Instagram Story Insights
Updated
You can leverage Instagram insights to learn more about overall trends across your followers and understand how your content is performing with your audience. You can also view insights for specific posts, stories, videos, reels and live videos that you've created to see how each one performed and how people engaged with them.
Instagram Story Insights Metrics
Metric | Description | Paid/Organic |
Instagram Business Post Reach | The total number of unique accounts that have seen the media object, is applicable only for business profiles. Only the reach gained in the first 24 hours after the story is published. | Organic |
Instagram Business Post Impressions | The total number of times the media object has been seen, is applicable only for business profiles. Only the impressions received in the first 24 hours after the story is published. | Organic |
Instagram Business Post Story Navigation Taps Exit | The number of times someone exited the story, applicable only for business profiles. | Organic |
Instagram Business Post Story Replies* | The total number of replies to the story, applicable only for business profiles. | Organic |
Instagram Business Post Story Navigation Taps Forward | The total number of taps to see this story's next photo or video, applicable only for business profiles. | Organic |
Instagram Business Post Story Navigation Taps Back | The total number of taps to see this story's previous photo or video, applicable only for business profiles. | Organic |
Completion Rate | The number of people that watched your entire Story. This is calculated by dividing the total number of impressions on the last segment in your story by the total number of impressions on the first segment. Then, the result is multiplied by 100 to turn it into a percentage. | Organic |
Instagram Story Navigation Swipe Forward | The number of times someone shifted to the next user's story, applicable only for business profiles | |
Instagram Business Story Total Navigation | This metric represents the total number of actions taken from a story, including tap exits, tap forwards, tap backs, and swipes forward |
Instagram Story Name Grouping and Completion Rate
Stories can be grouped together in a widget by using the “Story Name” dimension instead of Outbound Post, which by default, groups Stories based on published date from 00:00 GMT to 11:59 PM GMT