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Facebook Page Negative Feedback (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). |
Facebook Page Weekly Negative Feedback (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Negative Feedback (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Reach By Locale | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page. This should be used in conjunction with the dimension Locale to return the code for each Locale. |
Facebook Page Weekly Reach By Locale | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page. (7 day metric) This should be used in conjunction with the dimension Locale to return the code for each Locale. |
Facebook Page 28 Days Reach By Locale | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page. (28-day metric) This should be used in conjunction with the dimension Locale to return the code for each Locale. |
Facebook Page Reach by Country | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by country. This metric should be used in conjunction with the dimension Country. |
Facebook Page Weekly Reach by Country | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by country. (7 day metric) |
Facebook Page 28 Days Reach by Country | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by country. (28-day metric). |
Facebook Page Organic Impressions of Page Posts | As defined by Facebook, this metric is the number of impressions of your posts in News Feed or Ticker or on your Page. |
Facebook Page Logged-in Tab Views | As defined by Facebook, this metric is the number of times users logged into Facebook saw tabs on your Page. This metric should be used in conjunction with the dimension Facebook Login Top. |
Facebook Page Negative Feedback By Type (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). |
Facebook Page Weekly Negative Feedback By Type (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). (7-day metric) |
Facebook Page 28 Days Negative Feedback By Type (Unique) | As defined by Facebook, this metric is the number of people who took a negative action (e.g., un-liked or hid a post). (28-day metric). |
Facebook Page Organic Reach | As defined by Facebook, this metric is the number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. |
Facebook Page Weekly Organic Reach | As defined by Facebook, this metric is the number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Organic Reach | As defined by Facebook, this metric is the number of people who visited your Page, or saw your Page or one of its posts in News Feed or Ticker. These impressions can be Fans or non-Fans. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Viral Reach by Story Type | As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend. This metric should be used in conjunction with the dimension Facebook Story Type. |
Facebook Page Weekly Viral Reach by Story Type | |
Facebook Page 28 Days Viral Reach by Story Type | As defined by Facebook, this metric is the number of people who saw your page post in a story from a friend. (28-day metric) This metric should be used in conjunction with the dimension Facebook Story Type. |
Facebook Page Reach Demographics | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by age and gender grouping. This metric should be used in conjunction with dimensions Age Range or Gender. |
Facebook Page Weekly Reach Demographics | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by age and gender grouping. (7 day metric) This metric should be used in conjunction with dimensions Age Range or Gender. |
Facebook Page 28 Days Reach Demographics | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by age and gender grouping. (28-day metric) This metric should be used in conjunction with dimensions Age Range or Gender. |
Facebook Page Negative Feedback By Type | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). |
Facebook Page Weekly Negative Feedback By Type | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). (7-day metric) |
Facebook Page 28 Days Negative Feedback By Type | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). (28-day metric). |
Facebook Page Count of Fans Online | As defined by Facebook, this metric is The number of your fans who saw any posts on Facebook on a given day, broken down by hour of day. |
Facebook Page Total Consumers (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content. |
Facebook Page Weekly Total Consumers (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content. (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Total Consumers (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Negative Feedback | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). |
Facebook Page Weekly Negative Feedback | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Negative Feedback | As defined by Facebook, this metric is the number of times people took a negative action (e.g., un-liked or hid a post). (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Total Check-ins (Unique) | As defined by Facebook, this metric is the number of people who checked into a place. |
Facebook Page Weekly Total Check-ins (Unique) | As defined by Facebook, this metric is the number of people who checked into a place. (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Total Check-ins (Unique) | As defined by Facebook, this metric is the number of people who checked into a place. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Logged-Out Tab Views | As defined by Facebook, this metric is the number of times users not logged in to Facebook saw tabs on your Page. |
Facebook Page Total Consumers By Consumption Type | As defined by Facebook, this metric is the number of times people clicked on any of your content, by type. |
Facebook Page Logged-in Tab Views (Unique) | As defined by Facebook, this metric is the number of users logged into Facebook who saw tabs on your Page. This metric should be used in conjunction with the dimension Facebook Login Top. |
Facebook Page Get Directions Button Unique Clicks | As defined by Facebook, this metric is the number of people who logged in to Facebook and clicked the Get Directions button. |
Facebook Page Weekly Get Directions Button Unique Clicks | As defined by Facebook, this metric is the number of people who logged in to Facebook and clicked the Get Directions button. (7-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Get Directions Button Unique Clicks | The number of unique people who logged in to Facebook and clicked the Get Directions button, in the last 28 days. |
Facebook Page Count of Fans Online By Hour | As defined by Facebook, this metric is the number of your fans who saw any posts on Facebook on a given day, broken down by hour of day. |
Facebook Page Total Consumers By Consumption Type (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content, by type. |
Facebook Page Weekly Total Consumers By Consumption Type (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content. (7 day metric) |
Facebook Page 28 Days Total Consumers By Consumption Type (Unique) | As defined by Facebook, this metric is the number of people who clicked on any of your content, by type. (28-day metric). |
Facebook Page Reach by City | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by city. This metric should be used in conjunction with dimension City. |
Facebook Page Weekly Reach by City | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by city. (7 day metric). This metric should be used in conjunction with the dimension City. |
Facebook Page 28 Days Reach by City | As defined by Facebook, this metric is the number of people who have seen any content associated with your Page by city. (28-day metric) This metric should be used in conjunction with dimension City. |
Facebook Page Viral Impressions By Frequency Distribution | As defined by Facebook, this metric is the number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page. This metric should be used in conjunction with the dimension Facebook Impression Frequency Distribution. |
Facebook Page Weekly Viral Impressions By Frequency Distribution | As defined by Facebook, this metric is the number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page. (7-day metric) This metric should be used in conjunction with the dimension of Facebook Impression Frequency Distribution. |
Facebook Page 28 Days Viral Impressions By Frequency Distribution | As defined by Facebook, this metric is the number of people your Page reached from a story published by a friend, broken down by how many times people saw stories about your Page. (28-day metric) This metric should be used in conjunction with the dimension of Facebook Impression Frequency Distribution. |
Facebook Page Total Check-ins | As defined by Facebook, this metric is the number of times people checked into a place. |
Facebook Page Weekly Total Check-ins | As defined by Facebook, this metric is the number of times people checked into a place. (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Total Check-ins | As defined by Facebook, this metric is the number of times people checked into a place. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Viral Impressions by Story Type | As defined by Facebook, this metric is Total impressions of stories published by a friend about your Page by story type. This metric should be used in conjunction with the dimension Facebook Story Type. |
Facebook Page Weekly Viral Impressions by Story Type | As defined by Facebook, this metric is Total impressions of stories published by a friend about your Page by story type. (7-day metric) This metric should be used in conjunction with the dimension of Facebook Story Type. |
Facebook Page 28 Days Viral Impressions by Story Type | As defined by Facebook, this metric is Total impressions of stories published by a friend about your Page by story type. (28-day metric) This metric should be used in conjunction with the dimension of Facebook Story Type. |
Facebook Page Call Now Button Unique Clicks | As defined by Facebook, this metric is the number of people who logged in to Facebook and clicked the Call Now button. |
Facebook Page Weekly Call Now Button Unique Clicks | As defined by Facebook, this metric is the number of people who logged in to Facebook and clicked the Call Now button. (7-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Call Now Button Unique Clicks | As defined by Facebook, this metric is the number of people who logged in to Facebook and clicked the Call Now button. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Organic Impressions | As defined by Facebook, this metric is the number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans. |
Facebook Page Weekly Organic Impressions | As defined by Facebook, this metric is the number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans. (7 day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Organic Impressions | As defined by Facebook, this metric is the number of times your posts were seen in News Feed or Ticker or on visits to your Page. These impressions can be Fans or non-Fans. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page Organic Reach of Page Posts | As defined by Facebook, this metric is the number of people who saw your Page posts in News Feed or Ticker, or on your Page's Wall. |
Facebook Page Weekly Organic Reach of Page Posts | As defined by Facebook, this metric is the number of people who saw your Page posts in News Feed or Ticker, or on your Page's Wall. (7day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page 28 Days Organic Reach of Page Posts | As defined by Facebook, this metric is the number of people who saw your Page posts in News Feed or Ticker, or on your Page's Wall. (28-day metric) NOTE: Cumulative metrics should not be summed. |
Facebook Page GoTo Website CTA Button Unique Clicks | The number of unique people who logged in to Facebook and clicked the goto website CTA button. |
Facebook Page Weekly GoTo Website CTA Button Unique Clicks | Number of unique people who logged in to Facebook and clicked the goto website CTA button, in last 7 days. |
Facebook Page 28 Days GoTo Website CTA Button Unique Clicks | The number of unique people who logged in to Facebook and clicked the goto website CTA button, in the last 28 days. |
